1. T
CERTIFICATE IN
&&SOCIAL RESEARCH
Market
Start Date: 27 May, 2014
The MSR Certificate is a partnership between GfK -Verein
and SMC, conceived as a top quality professional
programme with an innovative and industry-focused
curriculum to be delivered by an international faculty and
specially trained SMC lecturers. Every business is only as
ForWhomgood as its market. Customer-centric organizations depend
Brand managers/sales executives, Marketingon research to keep customer loyalty, to expand markets,
executives/managers, Community relation managers, Socialand to fulfill their mission and vision. The MSR programme
workers, Public relation managers/executives, Businessis coming at a time of deep need in Nigeria for a more data-
Development managers/executives, Market researchdrivenbusinessandsocialprocess.
analysts,CSRmanagers
Objectives
ProgrammeStructureandOperationThe aim of the MSR programme is to provide very high
TheMSRwillrunforaperiodofsixmonths:quality instruction both in the classroom and industry, in
May-October,2014the profession of market and social research, so as to
Two thirds of this period will be spent in the classroom indevelopthisfieldandimproveitspracticeinNigeria.
a staggered learning experience that includes two
intensiveweeksExpectedOutcomesandBenefits
Therewillbeasix-weekinternshipperiodinindustry.Attheendoftheprogramme,participantswill:
Five [5] successful candidates shall have an opportunityHave industry-ready professional knowledge and skills
todotheirinternshipinEuropeasmarketandsocialresearchers
CourseFee:N480,000Qualify to apply for Full Membership of the UK Market
ResearchSociety
ModulesJointheSMCAlumniandKnowledgeNetwork
Introduction to Market Research, Fundamentals of
Marketing, Social Research, Professional and Research Ethics,TeachingMethods
Quantitative Methods in MSR, Qualitative Methods in MSR,Lectures and presentations, Case studies, Projects, Hands-
Statistics in MSR, Organizational Research, Customer Panels,on laboratory training in SPSS [Statistical Package for the
SocialMediaandMSR,ReportingResearchFindingsSocialSciences]
Limited AvailableSCHOLARSHIPS
Application fee: N5000 in favour of PAU, School of Media and
Communication
Zenith Bank Plc Account No. 101 119 3002
a. three [3] full scholarship positions (tuition only) in the
Certificate programme worth N480,000.00 (four hundred and
eighty thousand naira) each
b. nine [9] part scholarships (tuition only) worth N200,000.00
(two hundred thousand naira) each
These scholarship positions are restricted to individual
applicants. Business entities and other organizations
interested in nominating candidates for a place in the MSR
Certificate programme may do so at their own cost.
Application ends by 18 April, 2014
Professor Raimund Wilder (GfK - Verein, Nuremberg)
Professor Emevwo Biakolo, (SMC, Lagos)
Professor Bill Puplampau ( Central Business School, Ghana)
Dr. Pius Onobheyedo (SMC, Lagos)
Dr. Ngozi Okpara (Director, GfK Centre, SMC)
INTERNATIONAL AND LOCAL FACULTY
Faculty include:
in partnership within partnership with
International
quality right here
in Nigeria!
The modules were
covered in depth
by renowned
academics and
industry experts
within and
outside Nigeria.
It was truly a
great learning
experience. -
Seyi Gansallo
Information Session
April 14, 2014
School of Media and Communication (SMC) Pan-Atlantic University,
2, Ahmed Onibudo Street, Victoria Island, Lagos. Telephone: 01-4616170-2; 2711617-20;
Email:gfk@smc.edu.ng
Register online @ www.smc.edu.ng/msr
for enquiries call:Obinna +234 703 821 1009
MSR