1. SocialSelling
Exploring new ways to acquire new customers & selling more
to the existing ones
Farouk Mezghich
@farkao
LinkedIn + Microsoft + IP-TECH
= B2B Sales & Channel Sales +Talent
Acquisition + Community Management
Manchester Business School + ENSI
= MBA + MEng. (IT)
02/22/2018
10. WHAT ISTHE
ONEVIRTUAL
PLACEWHERE
ICAN
– FIND ALL PROFESSIONALS?
– APPROACH PROFESSIONALS ANDTHEY
WOULD BE FINEWITHTHAT?
– AVOID COLD CALLING?
– BUILD MY PERSONAL BRAND?
– INITIATE A B2B?
11.
12. LinkedIn.com
inTunisia: the
numbers
– #40 most visited website (Feb 22nd, 2018)
– 700k professionals:Tunis, Ben Arous, Ariana, Sfax, than Nabeul
– ICT is dominating
– Mostly Junior and mid-career profiles
– Most represented universities: ESPRIT, SUP'COM, ISI, INSAT,
TIME, ULT, ENIT
– The multinational tech companies: Microsoft, IBM, HP, HUAWEI,
FIS
– The local tech companies: Sofrecom,Wevioo,Vermeg, IP-TECH
– The banking companies: QNB, BNP, Societe Generale, BIAT
– Top influencers: Jian ShuoWang, Alex Fergusson, Mohamed Al
Gergawi...
21. Other features
to make our
life easier
– Lead (people) recommendation: suggestions customized for you.
– CRM Integration: Automatically save the leads and accounts you
are selling to and log Sales Navigator activity to CRM in a single
click.
– Real-time updates: Get relevant insights on your accounts and
leads, including job changes.
– Tags an notes: Organize your leads and accounts with tags, and
take notes that can be synced back to CRM.
22. So, how to
start?
6 rules
– A good looking LinkedIn profile before approaching whoever
– Consistent Posting Rhythm: Post interesting things, regularly (1
per day is not bad)
– Good lead building (add 5 people per account as average,
depending on your business)
– Interact with your leads’ posts (because 'Social' is posting +
interacting with others' posts)
– Keep adding interesting contacts to your network regularly
– InMail your leads contacts frequently (but don’t harass them)