SOCIAL MEDIA FAQSeptember 11, 2001 No Facebook No LinkedIn No TwitterFacebook 750 million usersLinkedIn 120 million usersTwitter 100 million usersGoogle+ (Next Gen Site)
SOCIAL MEDIA FAQFacebook ~ #1 Job Search BoardLinkedIn ~ #1 Recruiting ToolTwitter ~ 54,000 jobs tweeted in 24 hours and 1,840,000 jobs tweeted in 30 daysGoogle+ ~ Fastest growing social media site with 100 million users and it still in Beta!
WHAT IS SOCIAL MEDIAThe media part of the term is about how we use various mediums or technologies to create and maintain those relationships, while building trust.Social media is a new set of tools that allow us to connect and build relationships. Social media is doing what traditional mass media like telephones, advertising and televisions used to do.It seems disconnected to think that social media is replacing traditional communication tools. Perhaps a better way to consider the role of social media is its ability to add to or supplement existing tools. Social media is another method we can use to communicate
I STILL DON’T UNDERSTAND!!! Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter. Social media, on the other hand, is a two- way street that gives you the ability to communicate too.
HOW DOES THIS EFFECT HOW WE DOBUSINESS? The Power of Job Search Networking In almost every job search tip column and book there is a section dedicated to networking, taking us back to the age old debated quip “it’s not what you know, it’s who know.” Networking itself is not a revolutionary concept, but how people are networking and connecting is changing with next- generation job sites that combine job search and networking.
WHAT IS LINKEDIN? LinkedIn is a social network principally intended for businesses and used for professional networking.. Founded in 2003 ~ 120 plus million users ~ 200 plus countries ~ One million new member each week Your profile is equivalent to your on-line resume only more complete LinkedIn is suit and tie whereas you can surf on Facebook wearing shorts and sandals (or whatever).
SKIP THIS STEPSkip all of the steps on LinkedIn that urge you to invite, right now,people to join your LinkedIn network. Why wait? … Because it isadvisable to finalize your profile to your entire satisfaction before youoffer it to the view of your entire professional universe.
YOUR OBJECTIVEFill out the form COMPLETELY. Yep, the little gauge that you’ll see on theright of your profile does not lie. The more complete your profile, the more itwill stand out in the crowd. At this stage the curser shows 25%
OPTIMIZE YOUR LINKEDIN TITLE How? By using key words that will help your future contacts find you more easily. Career Coach | Talent Management | Innovation | HR Business Partner | Employee Relations | Social Media | Marketing Cathleen Slone 500+ connections
SUMMARYSituated right under your name and title, the summary is one of thefirst things people will see about you on LinkedIn. The purpose of thesummary is to incite people to contact you.
VANITY URL LinkedIn will automatically assign you a LinkedIn URL. You have the option to change it. By all means please do. Suggest using your first and last names, for example, www.linkedin.com/in/yourname – This change will optimize the referencing of your identity by the search engines and the URL will be much easier to remember Mine is: www.linkedin.com/in/frankalaniz
PROFILE DONE? GREAT. NOW, LET’S FIND YOUSOME MORE LINKEDIN CONNECTIONS. HOW? Connect with your current professional contacts. Connect with colleagues from previous jobs. Connect with current/former classmates. These people should be relevant to your job search. Jason Alba (@JasonAlba), a LinkedIn guru, stressed the importance of relevant connections. Why? Well, because people who do what you do, work in your industry, etc. might just know about opportunities relevant to your knowledge, skills, and abilities.
3 BIG LINKEDIN MISTAKES Failing to use all the space provided You’re guilty of this if your summary is comprised of just a few sentences, your work history only includes titles, or you skipped sections like Interests or Specialties. These are valuable pieces of data that not only educate readers on your career, but also serve to boost your search-ability. Mistaking a Resume Summary for a LinkedIn Summary The LinkedIn summary area was designed primarily to present a snapshot of your brand and value proposition. However, many people mistake this area for the resume summary of qualifications, and insert that same, long-winded paragraph in this section. Presenting Data Inconsistent with your Resume There’s no way around it – employers will be trolling the Web for information about you, even if you’ve already sent your resume to them to review. The problem arises when your job history, education, or achievements appear differently online than on paper
5 TOP LINKEDIN TIPS1. Don’t get in Picture Trouble! 1. Many people choose not to use a picture on their LinkedIn profiles. While some of you have your reasons, its a mistake for the typical user.2. Write a Descriptive Professional Headline 1. When you edit your LinkedIn profile, you have "professional headline" right beneath the name. The common mistake here is to simply put your name and title.3. Properly Label Websites Displaying Your Work or Blog 1. LinkedIn offers you the ability to list the websites where your work might be displayed. This is a great option if you keep a personal website with a resume or a blog.
TOP 5 TIPS CON’T4. Consider a Vanity URL: 1. When you edit your LinkedIn profile, go to the "public profile" section to create your LinkedIn URL of choice.5. Finish with a Strong, SEO – Friendly Summary 1. The "summary" section of your LinkedIn profile could be the biggest missed opportunity for the majority of job seekers. While this section has a 2,000 character limit, Alba suggests packing as much about you and your abilities into it as possible 2. Remember that youre in a crowded field of applicants. Put in short "problem, action and results" stories that show how you contended with challenges that helped your business succeed. PC Business
WHAT MAKES BAD LINKEDIN PROFILE 1. An incomplete profile 2. No profile photo, or one that doesnt show your face 3. No website, blog, or Twitter links 4. Profiles that are kept private or choose not to outline the persons name 5. No Connections and Recommendations 6. Obvious lack of interactivity on LinkedIn 7. No LinkedIn groups or use of LinkedIn Applications 8. No Contact Settings or Personal Information