The 4 Dollar Workshop


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Career Management Info Session on Resumes, ATS, Interviews and investing 4 dollars in your job search process.

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The 4 Dollar Workshop

  1. 1. Frank AlanizMissouri Workforce Regional LiaisonJob Readiness Training
  2. 2.
  3. 3. Wordle Test• Favorite Job Portal– Select 5jobs from different companies– Highlight and copy the entire job posting• Ctrl “A” then Ctrl “C”– Paste the entire posting into Wordle• Ctrl “V”• Print each posting– Change “create” to your design• Paste your entire resume into Wordle• Compare all 6 documents for Keywords
  4. 4. Job Announcements
  5. 5. Skill Word Picture
  6. 6. Resume
  7. 7. Editing
  8. 8. Online Job Applications
  9. 9. On-Line Job ApplicationsApplicant Tracking Systems (ATS)• Note: This information is provided as ageneral reference and does not applysystemically to all ATS programs or to allcompanies as a whole.
  10. 10. Where do résumés go after I hitsend?• The first step is to make sure that youunderstand and follow to the letter theemployer’s resume and applicationsubmission instructions.– Format…there might be a specific format theyrequire to read your resume or to scan yourresume. Maybe they want it E-mailed as anattachment or embedded in the e-mail.– They usually include these instructions within thejob requisition.– Make sure you follow these steps to the letter.
  11. 11. Running the Numbers• A recent survey indicated that 85% of thefortune 1000 companies are now using anATS system• Microsoft receives about 50,000 resumes amonth• Starbucks attracted 7.6 million job applicantsover the last 12 months for the 65,000 jobopenings nationwide• Proctor & Gamble Inc. received nearly amillion applicants for their 2,000 positions
  12. 12. Did You Know?• 1 out of 3 companies do not respond tounqualified candidates• At least 75% of resumes are discardedfor using the wrong words• 1 out of 10 respond to every candidate• More than 20% of the resumes arerejected for using the wrong format
  13. 13. On-Line Job Boards• How many of you have completed an on-line application and received “NO”feedback from the company?• Accept that the system is a black hole. Youjob-seekers out there know the drill.
  14. 14. ATS Formatting• Keywords– Make sure your application is filled with“Keywords” that come from the job you aretargeting– The more specific your skill set is and themore closely it’s matched to the online ad, thegreater chance you have of success– Prioritize listings that match your skill setdirectly
  15. 15. Resume |Cover Letter• Should be in a Word format.– doc vs. docx is optimal– PDF is acceptable with reservations• The only fonts that you should use in yourresume are the “universal fonts”. These arethe ones that open the same on PCs andMacs of all ages. These are: Times Roman,Arial, Century, MS Sans Serif, Book Antiqua,Century Gothic, or Calibri
  16. 16. Resume• Tailor your résumé to the listing; make sure itincludes keywords• Avoid placing your contact information in theheader of the resume, because filteringsoftware could ignore headers and footersand actually delete that info• Resume Formatting– Do not have lines that run across the width of thepage– Do not format using tables– Do not use borders around your resume– A one-inch margin top and bottom is best
  17. 17. Horror Stories• Out of every 1,000 applicants who view a jobrequisition only 25 will complete the applicationcorrectly and only 3-5 will be called in for aninterview• Peter Cappelli, a management professor at theWharton School of the University ofPennsylvania, recently noted a case after acompanys resume-screening system concludedthat none of the 29,000 applicants for anengineering job had the right qualifications.
  18. 18. Examples• Example #1:– Locally conducted an experiment in late 2011with 50 job seekers.• Example #2– Designed an ATS program with only one set ofinstructions: “Type in all appropriateinformation”
  19. 19. On-Line Application Tips• Use Keywords found in the job description• Use correct formatting• Craft a short and targeted cover letter• Save your work frequently• Print each page prior to moving to nextpage• Avoid using the “back” button
  20. 20. Additional Tips• Don’t over click buttons on slow computer• Complete blank job application• Many ATS are timed – Plan to spend atleast one hour per application• Be ready to complete an onlineassessment (45-60 minutes)• Don’t Assume• Follow-Up
  21. 21. OrganizationJob Search LogJob Application
  22. 22. Job Search Process
  23. 23. Click Review Apply Pray#1 Job Search Method
  24. 24. The Ladders have found recruiters spend an average of just six seconds lookingat a resume before deciding ‘Yes or ‘No on candidates
  25. 25. Reality of Today’s Job Search• Interviewed over 180 Hiring/HRManagers– Number One Complaint• Communication Skills– Inability to articulate skills» Resume» Applicant Tracking Systems» Interviews (Telephonic | Seated)» Social Media
  26. 26. CultureSkillsEducation“Searching for the best talent that fits our culture”Senior Talent Acquisition Manager – St Louis Fortune 500 companyToday’s Talent
  27. 27. Top Ten Signs Your Resume NeedsUpdating1. The title is …… Resume1. Make the title your name and make sure the filename is your name as well.2. It’s only one page1. The rule of thumb is, the longer the career, thelonger the resume so go ahead and fill out whatyou have done and if it lands at 2 full pages thatis fine (as long as it’s relevant information).
  28. 28. 3. You have included age, height, weight,and marital status4. You have a photo5. Your resume lacks social media contactdetails1. To indicate how tech savvy you are, you will wantto include your public LinkedIn and otherprofessional networking details
  29. 29. 6. Objective Statement1. You should focus on what you can do for thecompany, tune in to their WIIFM and enticethem to get you in for an interview2. The cover letter is an excellent place to tell theworld your reasons for wanting this job.7. You’ve listed all your jobs8. Terminology1. Focus on accomplishments
  30. 30. 9. References available (and happilysupplied on request)1. No need to write that in your resume, it’s onlywasting space. Surely this is implied when youapply for a job anyway?10.Submitting the same resume to eachjob posting1. Your resume is a living document that needs tobe tweaked, fine tuned or calibrated for each jobyou apply for!
  31. 31. 30 SecondResume Test1) Hold the 1st page of yourResume and fold theHeader (name, address,etc.) back so it’s no longervisible.2) Fold the employmentsection of your resumeback so it too is no longervisible.3) What you have left is your30 second resume review.SummarySkillsExperienceEducationAccomplishments
  32. 32. Understanding Job PostingsMost Job Posting contain three sections Company Information: Overview of the company mission and basic informationpertaining to the company goal in hiring a qualifiedapplicant Job Description: Overview of the position and some of the day to day job dutiesfor the position the company is trying to fill Position Requirements: Qualifications an individual must possess prior to applying for thisposition
  33. 33. Read the Job Posting from beginning to end Select and highlight the top ten (10) items from theentire posting that you feel the employer is looking forin a qualified candidate. These selections from you are subjective and maynot reflect 100% of what the employer is actuallylooking for. Then look at your resume…how many of the top tenitems that you selected for this position are reflected inyour resume and cover letter?
  34. 34. Resume GuideNo objective statementOnce you graduate moveeducation to last item on resumeSummary of QualificationsAccomplishmentsSkills SectionIt’s not about what you’vedone in the past it’s about whatyou bring to the table for thatemployer!Match your resume to the jobposting!
  35. 35. Cover Letter GuideComplete name/address includingemailDateHiring Manager ~ HR/PersonnelManager ~ Internal Point of Contact ~Complete NameComplete Company AddressGreetingsName of Position and Position Number3 Qualifications per Job PostingsEmployment Gap Explanation morethan 6 monthsHighlighted skills tailored to positionRecap 3 qualifications and onequalification that you feel is yourstrongest not required by positionSign in Blue
  36. 36. Interviews• Do your homework first!• The interview starts when you arrive in theparking lot!• Turn cell off• Dress for Success!• Meet and greet everyone• Take Notes (1st Dollar)• Interview Resume (2nd Dollar)• Ask Questions• Follow-up!!!!! (3rd Dollar)
  37. 37. Most Harmful Common Mistakes3,000 Employers• Answering cell phone or texting: 77%• Appearing disinterested: 75%• Dressing inappropriately: 72%• Appearing arrogant: 72%• Talking negatively about current orprevious employers: 67%• Chewing gum: 63%
  38. 38. Interview Concerns• Candidate brought a “how to interview” book with him to theinterview.• Candidate asked, "What company is this again?”• Candidate put the interviewer on hold during a phone interview.When she came back on the line, she told the interviewer that shehad a date set up for Friday.• Candidate wore a Boy Scout uniform and never told interviewerswhy.• Candidate talked about promptness as one of her strengths aftershowing up ten minutes late.• Candidate took off his shoes during the interview.• Candidate asked for a sip of the interviewers coffee.• Candidate told the interviewer she wasnt sure if the job offered wasworth "starting the car for.”
  39. 39. Career Portfolio
  40. 40. Career Portfolio• Create Folder (4th Dollar)• Job Requisitions• Cover Letter• Resume• ATS• Follow-up Information• Notes
  41. 41. Navigating A Career Fair
  42. 42. #1 Mistake• Bad Breath– Careful not to drink Coffee– Don’t Smoke– Watch what you eat• It’s best to always use a strong mintsbefore the entering the fair
  43. 43. Navigating a Career Fair• Career Fairs are not about Jobs they areabout• These events are not about YOU and JOBS! They areabout networking with companies that you wouldlike to work for– The Job Referral was just a Bonus to the event and meansthat you did everything right to warrant that referral….
  44. 44. Business Cards• Bring Business Cards– Professionally designed business card is amust– Resumes are your second choice• Ask the recruiter which they prefer
  45. 45. Portfolio• Clean Tablet with a list of questions– Take good notes for follow-up– Remove the page when you’ve completedthe interview with each recruiter– Have your resumes in a separate folderinside your portfolio
  46. 46. What to do When you First Arrive• Smiling is required– Start with the gatekeepers and others inqueue waiting to enter the event– A recent study indicated that smiling faceswere easier to remember• Obtain a floor plan of the event• Locate your targeted employers
  47. 47. Relax• Walk the room first if needed to relax andget the feel of how the recruiters areworking their stations• Questions not to ask– Are you hiring– Salaries– What kind of jobs do you have
  48. 48. Listen• Listen to what questions are being ask ofthe recruiter by other candidates– Try not to ask the same question others haveasked– If you did not hear the answer then indicateso and rephrase the question• Listen to what the recruiters are asking theother candidates; these same questionsmay be asked of you
  49. 49. Meeting the Recruiter• The amount of time you will have withthe recruiter can vary from mereseconds to minutes.• Take notes if possible and offer yourbusiness card or resume.– When finished networking with therecruiter take a minute or two beforemoving to the next booth to recap yourconversation
  50. 50. Meeting the Recruiter• Don’t be offended if the recruiter tellsyou that they don’t need your resumeand to apply on line for positions• If you have time ask if there are anysuggested tips for completing their ATSprocess
  51. 51. Before you Leave• Ask, "What is the next step?"• Request the recruiters business card forfuture correspondence• In closing, shake hands and thank themfor their time• Move away and finalize your notes
  52. 52. Follow-Up!• Thank you note!– 2-3 days after the event send a thank younote (email) to the recruiter thanking themfor their time and recap your conversation(Why your notes are so important)– Attached a PDF version of your resume
  53. 53. Pet Peeves• Too much cologne or perfume• Weak or sloppy handshake• Walking from booth to booth picking upswag– Even worse walking up to a recruiter with abag full of stuff and then fumbling forresume/business card stuck in the bag ofnickel toys and pens from all other vendors
  54. 54. My Personal #1 Pet Peeve• Leaving the event complaining that therewere “NO JOBS” and all the recruiterstold you to go online and apply for theirpositions!– With the follow up statement of …“I couldhave stayed home and done that!”
  55. 55. Jobs and Career Fairs• Remember these events are not allabout YOU and JOBS! This is aboutnetworking with companies that youwould like to work for!
  56. 56. 85% of all Jobs are FoundThrough Networking