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The Self Organizing Mobile Emo-Universe How Mobile Phones Transform Authenticity Yuri van Geest – SpinAwards Inspiration D...
Cross digimedia Yuri van Geest Mobile Monday Amsterdam (MoMo) Innovation Emerce Marketing Sales  Reddion HP Freelancer yur...
Agenda <ul><li>Evolution </li></ul><ul><ul><li>Globalization </li></ul></ul><ul><ul><li>Economic </li></ul></ul><ul><ul><l...
Evolution
<ul><li>“ Every futurist who </li></ul><ul><li>is worth his salt is </li></ul><ul><li>a historian”  </li></ul><ul><li>(Kev...
<ul><li>Globalization and Power  </li></ul><ul><li>Church (< 1500) </li></ul><ul><li>Nation (1500-1800) </li></ul><ul><li>...
The Self Organizing Universe
Economic Evolution  & Consumer Drivers <ul><li>Agriculture  : Availability </li></ul><ul><li>Industrial  : Price </li></ul...
ICT Evolution <ul><li>1970 – 1980: Connecting Computers </li></ul><ul><li>1980 – 1990: Connecting Networks </li></ul><ul><...
Web  Evolution <ul><li>Web 1.0 : File system </li></ul><ul><li>Web 2.0 : Social  </li></ul><ul><li>Web 3.0 : Database </li...
Metaverse Augmentation Simulation Personal External
<ul><li>Make  </li></ul><ul><li>The  </li></ul><ul><li>Invisible  </li></ul><ul><li>Visible </li></ul>
<ul><li>Our Future  </li></ul><ul><li>=  </li></ul><ul><li>Mobile Web  </li></ul><ul><li>7 th  Mass Medium </li></ul>
Mobile  Ecosystem
Mobile Internet = Booming <ul><li>Networks </li></ul><ul><ul><li>WiMax, DVB-H, HSDPA, LTE/4G, P2P  </li></ul></ul><ul><li>...
Mobile Internet = Booming (2) <ul><li>Content </li></ul><ul><ul><li>Maps/Earth/Nokia Maps, TV, video </li></ul></ul><ul><u...
Mobile  Consumer  Segments
Rational Aspirational Low Involvement High Involvement ACHIEVE &quot;achieving together&quot;:  serious business devices, ...
Rational Aspirational Low Involvement High Involvement ACHIEVE &quot;achieving together&quot;:  serious business devices, ...
Mobile  Growth Areas
Physical Virtual Social/Connected Commercial Live Web
Physical Virtual Social/Connected Commercial Social Web
Physical Virtual Social/Connected Commercial Geo Web
The Mobile Future ? A Suggestion
Where’s It At ? Where are the positive vibes right now ?
 
Thank YOU !  www.mobilemonday.nl [email_address] www.twitter.com/vangeest
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The Self Organizing Mobile Emo-Universe

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The evolution of globalisation, economic value, IT, internet and mobile internet. Tipping point for mobile internet explained in new examples and trends in networks, hardware, applications, content and payment solutions. Focus on a new mobile internet concept called Emomapping, visualization of real-time emotions on maps for mobile

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The Self Organizing Mobile Emo-Universe

  1. 1. The Self Organizing Mobile Emo-Universe How Mobile Phones Transform Authenticity Yuri van Geest – SpinAwards Inspiration Days 2008
  2. 2. Cross digimedia Yuri van Geest Mobile Monday Amsterdam (MoMo) Innovation Emerce Marketing Sales Reddion HP Freelancer yuri.typepad.com Mediakabel/ManyCast Nuon Marketingfacts Erasmus Univ. MIT
  3. 3. Agenda <ul><li>Evolution </li></ul><ul><ul><li>Globalization </li></ul></ul><ul><ul><li>Economic </li></ul></ul><ul><ul><li>ICT </li></ul></ul><ul><ul><li>Internet -> Mobile </li></ul></ul><ul><li>Mobile Ecosystem </li></ul><ul><li>Mobile Consumer Segments </li></ul><ul><li>Mobile Growth Areas </li></ul><ul><li>Future : A New Concept </li></ul>
  4. 4. Evolution
  5. 5. <ul><li>“ Every futurist who </li></ul><ul><li>is worth his salt is </li></ul><ul><li>a historian” </li></ul><ul><li>(Kevin Kelly) </li></ul>
  6. 6. <ul><li>Globalization and Power </li></ul><ul><li>Church (< 1500) </li></ul><ul><li>Nation (1500-1800) </li></ul><ul><li>Multinationals (1800-2000) </li></ul><ul><li>Individual + social network (> 2000) </li></ul><ul><li>Smart Mobs / Peer Production / DIY / FabLabs </li></ul>
  7. 7. The Self Organizing Universe
  8. 8. Economic Evolution & Consumer Drivers <ul><li>Agriculture : Availability </li></ul><ul><li>Industrial : Price </li></ul><ul><li>Services : Quality </li></ul><ul><li>Digital + Bio : Authenticity </li></ul>
  9. 9. ICT Evolution <ul><li>1970 – 1980: Connecting Computers </li></ul><ul><li>1980 – 1990: Connecting Networks </li></ul><ul><li>1990 – 2000: Connecting Documents </li></ul><ul><li>2000 – now: Connecting People & Data </li></ul>
  10. 10. Web Evolution <ul><li>Web 1.0 : File system </li></ul><ul><li>Web 2.0 : Social </li></ul><ul><li>Web 3.0 : Database </li></ul>
  11. 11. Metaverse Augmentation Simulation Personal External
  12. 12. <ul><li>Make </li></ul><ul><li>The </li></ul><ul><li>Invisible </li></ul><ul><li>Visible </li></ul>
  13. 13. <ul><li>Our Future </li></ul><ul><li>= </li></ul><ul><li>Mobile Web </li></ul><ul><li>7 th Mass Medium </li></ul>
  14. 14. Mobile Ecosystem
  15. 15. Mobile Internet = Booming <ul><li>Networks </li></ul><ul><ul><li>WiMax, DVB-H, HSDPA, LTE/4G, P2P </li></ul></ul><ul><li>Handsets </li></ul><ul><ul><li>N95/N96, iPhone, Polymer Vision, nanotech </li></ul></ul><ul><li>OS </li></ul><ul><ul><li>Android, OSX, Symbian, Windows Mobile </li></ul></ul><ul><li>Applications </li></ul><ul><ul><li>JoikuSpot, Qik, Seesmic, Talkonaut, TrackR, </li></ul></ul><ul><ul><li>LinkedIn, G-Gears, AR/RFID/QR codes, Twitter </li></ul></ul><ul><ul><li>Mofuse, Napster, JotYou, YouTube, Hyves </li></ul></ul>
  16. 16. Mobile Internet = Booming (2) <ul><li>Content </li></ul><ul><ul><li>Maps/Earth/Nokia Maps, TV, video </li></ul></ul><ul><ul><li>movels, 3D images </li></ul></ul><ul><li>Payment Solutions </li></ul><ul><ul><li>P2P (RaboMobiel), NFC, Payter, PayPerPhone </li></ul></ul><ul><ul><li>premium SMS, WAP billing </li></ul></ul><ul><li>Flat-fee Pricing </li></ul><ul><li>Open Mobile Internet </li></ul><ul><li>Mobile = Lifestyle & Hot </li></ul>
  17. 17. Mobile Consumer Segments
  18. 18. Rational Aspirational Low Involvement High Involvement ACHIEVE &quot;achieving together&quot;: serious business devices, E Series EXPLORE &quot;sharing discovery&quot;: early adopters, N Series LIVE &quot;inspiring self - expression“: phone as an extension to personality CONNECT &quot;progressive simplicity&quot;: balancing style with end - user benefits like battery life Source Nokia
  19. 19. Rational Aspirational Low Involvement High Involvement ACHIEVE &quot;achieving together&quot;: serious business devices, E Series EXPLORE &quot;sharing discovery&quot;: early adopters, N Series LIVE &quot;inspiring self - expression“: phone as an extension to personality CONNECT &quot;progressive simplicity&quot;: balancing style with end - user benefits like battery life Source Nokia Safety, Security Speed, Efficiency Curious, Experiences Ego, Design
  20. 20. Mobile Growth Areas
  21. 21. Physical Virtual Social/Connected Commercial Live Web
  22. 22. Physical Virtual Social/Connected Commercial Social Web
  23. 23. Physical Virtual Social/Connected Commercial Geo Web
  24. 24. The Mobile Future ? A Suggestion
  25. 25. Where’s It At ? Where are the positive vibes right now ?
  26. 27. Thank YOU ! www.mobilemonday.nl [email_address] www.twitter.com/vangeest

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