Northern Arizona Healthcare (NAH) is undergoing a transformation to become a 21st century integrated health system. NAH has partnered with SHR Perceptual Branding to help transform its brand over a 2-3 year process. This workshop presented NAH's new brand promise of "Making Lives Better" and four dimensions focused on being a trusted partner, empowering patients with information, continuous innovation, and seamless personalized care. Participants were divided into work groups to help bring the new brand promise to life throughout NAH.

1. N A H T R A N S F O R M AT I O N
L E A D E R S H I P W O R K S H O P
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S H R P E R C E P T U A L B R A N D I N G
N O R T H E R N A R I Z O N A H E A L T H C A R E

2. T O D A Y ’ S P U R P O S E

3. N O R T H E R N A R I Z O N A H E A L T H C A R E
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YOU’VE BEEN SELECTED TO HELP NAH
TRANSFORM TO MEET THE FUTURE
Northern Arizona Healthcare has made a
substantial commitment – in terms of time, financial
and human resources – toward the transformation of
the organization into a 21st century, world-class,
integrated health care system.

4. N O R T H E R N A R I Z O N A H E A L T H C A R E
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N A H P A R T N E R S W I T H S H R
SHR Clients:
!

5. P E R C E P T I O N S A R E R E A L I T Y

6. N A H P E R C E P T I O N S ?

7. N O R T H E R N A R I Z O N A H E A L T H C A R E
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P E R C E P T I O N S O F N A H
• Community Hospitals
• Not state-of-the-art or cutting edge
• Limited specialists available at NAH
• More expensive than the Valley
• Metro hospitals are better
• Two separate hospitals. What is NAH?

8. W H Y T R A N S F O R M N A H ?

9. N O R T H E R N A R I Z O N A H E A L T H C A R E
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W H Y T R A N S F O R M N A H ?
• Affordable Care Act
• Shift from care to wellness
• Technology - Medical Records & Digital Marketing
• One NAH culture
• Organizational Alignment

10. A P R O M I S E M A D E A N D K E P T
B Y T H E E N T I R E O R G A N I Z A T I O N , W H I C H I S E X P E R I E N C E D
B Y T H E P A T I E N T .
A T R A N S F O R M A T I O N A L B R A N D

11. N O R T H E R N A R I Z O N A H E A L T H C A R E
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N A H T R A N S F O R M A T I O N A L B R A N D
It’s NAH’s reason for being - its soul and mission.
Align what you want people to think about NAH,
with what they experience.

12. N A H T R A N S F O R M A T I O N
N O R T H E R N A R I Z O N A H E A L T H C A R E
T E C H N O L O G Y S T R AT E G Y
B R A N D I N G
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13. N O R T H E R N A R I Z O N A H E A L T H C A R E
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T R A N S F O R M I N G N A H : 2 - 3 Y E A R P R O C E S S
BRANDING
• New NAH Promise and Dimensions
• Engage all 3,000 NAH colleagues in Transformation Workshops
• New corporate identity (name change on table)
• Live the NAH Promise and Dimensions daily
STRATEGY
• How to best support our colleagues, patients and communities
TECHNOLOGY
• Websites/portals, mobile, digital marketing and social media

14. N O R T H E R N A R I Z O N A H E A L T H C A R E
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N A H T R A N S F O R M A T I O N A L P R O C E S S
V I S I O N
B R A N D
C O L L E A G U E E X P E R I E N C E
P E R F O R M A N C E
PAT I E N T E X P E R I E N C E

15. N A H 3 - D A Y B R A N D W O R K S H O P
M A R C H 2 0 1 4

16. O U R P R O M I S E
N O R T H E R N A R I Z O N A H E A L T H C A R E
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R E L AT I O N S H I P D I M E N S I O N
C A R E D I M E N S I O NI N N O V AT I O N D I M E N S I O N
A C C E S S D I M E N S I O N
B R A N D P R O M I S E
T R U S T E D
P A R T N E R
E M P O W E R I N G
I N F O R M A T I O N
C O N T I N U O U S
I N N O V A T I O N
S E A M L E S S
P E R S O N A L I Z E D
C A R E
MAKING
LIVES BETTER

17. N A H ’ s P R O M I S E
“ M A K I N G L I V E S B E T T E R ”

18. D I M E N S I O N # 1
“ T R U S T E D P A R T N E R ”

19. D I M E N S I O N # 2
“ E M P O W E R I N G I N F O R M A T I O N ”

20. D I M E N S I O N # 3
“ C O N T I N U O U S I N N O VAT I O N ”

21. D I M E N S I O N # 4
“ S E A M L E S S P E R S O N A L I Z E D C A R E ”

22. W O R K G R O U P H A N D O U T S

23. W O R K G R O U P P R E S E N T A T I O N S

24. N O R T H E R N A R I Z O N A H E A L T H C A R E
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Your role is to help bring the
NAH Promise to life everyday.

25. N A H T R A N S F O R M AT I O N
L E A D E R S H I P W O R K S H O P
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S H R P E R C E P T U A L B R A N D I N G
J U N E 1 8 - 1 9 , 2 0 1 4
N O R T H E R N A R I Z O N A H E A L T H C A R E