1. AN ENEMY OR A FRIEND TO A
COMPANY?

2. INDEX
1)
2)
3)
4)
Introduction about Facebook
Consumer’s place in the network
Social Media in Poland, Latvia and Finland
Conclusions

3. INTRODUCTION
• http://www.youtube.com/watch?v=53Ijb4lnhT
g

4. CONSUMER’S PLACE
uses the new
technologies
creates the
contact
network
relies on
other user's
opinion
CONSUMER
IN
NETWORK
creates the
message, not
only recieves
it
feels better
in online
world
buys more
online than
offline
shares the
opinion
about the
goods and
services

6. SOCIAL MEDIA IN POLISH BUSINESS
USERS OF FACEBOOK
Polish population
Polish companies
Polish companies
Polish population

7. The most popular social media
among Polish companies
Media in which companies
are planning to be present

8. PROFITS
EU,
SWITZERLAND
15,3 bilion
POLAND
150-200 mln
INVESTMENT PLANS
Increase
Decrease

9. SOCIAL MEDIA IN LATVIAN BUSINESS
• 32% of population uses draugiem.lv
• 20% of population uses Facebook

10. LATVIAN BUSINESS IN FACEBOOK
Future
consumer
No
information
Still
groping in
social
networks

11. in Finland
• 45 % of population using actively
Companies are present:
• 92 % to give information
• 81 % to build brand
• 71 % to manage customer relationships
• maintain time 4,1 hours per week

12. Finnish Public Companies
in Social Media
84 %
73%
58%

13. CONCLUSION
• The number of companies on Facebook is
growing
• FB is more popular in Poland and Finland than
in Latvia
• More pros than cons of having FB page