SlideShare a Scribd company logo
1 of 28
Only 1 every 40
can afford to buy a hearing aid
We don’t hear all
the same way.
6.1% OF THE WORLD'S POPULATION HAS
HEARING DIFFICULTIES.
VER	IMAGEN
The Smartphone
begins to fill more
and more needs
of the human
being
Stage 1: Basics
Watch alarm, GPS, MP3, magazines and books
Stage 2: Health
Steps counter, calories counter, sleeping hours
Stage 2: Health
Steps counter, calories counter, sleeping hours
Stage 3: Health to basics
All electronic devices into
visual and hearing
assistants
60% of childhood
hearing loss is due to
preventable causes
Source: WHO 2018
Technology with purpose
Technology with
purpose
Improving life quality
and breaking barriers
through technology
uSound for Samsung is a
test that detects hearing
loss risk in 5’
Download Hearing test Analysis and comparison
of data base
Results
How does the app work
uSound for Samsung Campaign - Argentina
Controlled Campaign:
Pilot test: 30,000 hearing tests
Massive Campaign: 500,000
hearing tests performed
Controlled
Campaign
DeploymentuSoundforSamsung
Health
Posts
Schools
Hospitals
Downloads
Distribution by risk
No risk 41,78 %
Low 10,58%
Medium 33,84%
High 13,79%
Real time data
Deployment uSound for Samsung
Male Female
M
F
Risk of
hearing loss
No risk of
hearing loss
M
F
Distribution by gender
0
100
50
18/19
20/25
26/40
40/70
71/101
Bajo
Medio
Alto
Sinriesgo
Bajo
Medio
Alto
Sinriesgo
Bajo
Medio
Alto
Sinriesgo
Bajo
Medio
Alto
Sinriesgo
Bajo
Medio
Alto
Sinriesgo
Risk by ages
reachmillionsofpeople
in the shortest possible time
HEALTH INCLUSIVE DIGITAL EXPONENTIAL
Synergy between public and private sector
uSound turns the
Smartphone into a
Hearing Assistant
Product
uSound turns the Smartphone into a Hearing Assistant for people with hearing loss
1 uSound captures sound 2 Adjusts and compensates the hearing level 3 Then transmits audio
according to the user’s needs
uSound Hearing Assistant is the technological base of our integral product which has the capacity to generate
hearing resources through electronic devices.
How it works
Product: Hearing Assistant
Product: Hearing Test
uSound Pro is a hearing test tool that allows the healthcare professional to detect hearing loss and perform
more than 6 different tests.
BENEFITS: Portability, Velocity, Online Statistics, Automatic Calibration, Samsung Technology
Traditional hearing aids
2,000 to 5,000 USD*
uSound earphones
180 USD
*Average cost of hearing aids
30x
LESS COST
Product: Earphones
Value proposition is centered in offering a model focused on a process that is simple and quick for users, maximizing their experience
Disruptive channel
Traditional channel
Schedule a meeting with an
otorhinolaryngologist
Appointment with the
otorhinolaryngologist
Ask for pertinent
medical studies
Schedule a meeting
with a
fonoaudiologist
1° meeting with
fonoaudiologist
Ask for hearing aids
Delivery of the hearing aids
to the user
2° meeting with
fonoaudiologist for fitting
3° meeting with
fonoaudiologist for
adjustments
Product testing
Acquire the earphones by your
healtcare plan
Start using uSound
A new customer journey
Last but not least…
Our Vision
VER	IMAGEN
Anyone in the world can do a
test quickly and free
BE GLOBAL
uSound turns the
Smartphone into a
Hearing Assistant
VER	IMAGEN
VER	IMAGEN
BE EMPOWERING
Transform weaknesses into
strengths to do what you can’t
BE DISRUPTIVE
Be the first success case in
transforming the health
controlled by the user
The future has many names:
For the weak, it means the unattainable.
For the fearful, it means the unknown.
For the courageous, it means opportunity.
Victor Hugo
The future has many names:
For the weak, it means the unattainable.
For the fearful, it means the unknown.
For the courageous, it means opportunity.
Victor Hugo
Thank you

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Ignacio Isoardi

  • 1.
  • 2. Only 1 every 40 can afford to buy a hearing aid We don’t hear all the same way. 6.1% OF THE WORLD'S POPULATION HAS HEARING DIFFICULTIES. VER IMAGEN
  • 3. The Smartphone begins to fill more and more needs of the human being
  • 4. Stage 1: Basics Watch alarm, GPS, MP3, magazines and books
  • 5. Stage 2: Health Steps counter, calories counter, sleeping hours Stage 2: Health Steps counter, calories counter, sleeping hours
  • 6. Stage 3: Health to basics All electronic devices into visual and hearing assistants
  • 7. 60% of childhood hearing loss is due to preventable causes Source: WHO 2018
  • 9.
  • 10. Technology with purpose Improving life quality and breaking barriers through technology uSound for Samsung is a test that detects hearing loss risk in 5’
  • 11. Download Hearing test Analysis and comparison of data base Results How does the app work
  • 12. uSound for Samsung Campaign - Argentina Controlled Campaign: Pilot test: 30,000 hearing tests Massive Campaign: 500,000 hearing tests performed
  • 14. Downloads Distribution by risk No risk 41,78 % Low 10,58% Medium 33,84% High 13,79% Real time data Deployment uSound for Samsung Male Female M F Risk of hearing loss No risk of hearing loss M F Distribution by gender 0 100 50 18/19 20/25 26/40 40/70 71/101 Bajo Medio Alto Sinriesgo Bajo Medio Alto Sinriesgo Bajo Medio Alto Sinriesgo Bajo Medio Alto Sinriesgo Bajo Medio Alto Sinriesgo Risk by ages
  • 15. reachmillionsofpeople in the shortest possible time HEALTH INCLUSIVE DIGITAL EXPONENTIAL Synergy between public and private sector
  • 16. uSound turns the Smartphone into a Hearing Assistant
  • 17. Product uSound turns the Smartphone into a Hearing Assistant for people with hearing loss
  • 18. 1 uSound captures sound 2 Adjusts and compensates the hearing level 3 Then transmits audio according to the user’s needs uSound Hearing Assistant is the technological base of our integral product which has the capacity to generate hearing resources through electronic devices. How it works Product: Hearing Assistant
  • 19. Product: Hearing Test uSound Pro is a hearing test tool that allows the healthcare professional to detect hearing loss and perform more than 6 different tests. BENEFITS: Portability, Velocity, Online Statistics, Automatic Calibration, Samsung Technology
  • 20. Traditional hearing aids 2,000 to 5,000 USD* uSound earphones 180 USD *Average cost of hearing aids 30x LESS COST Product: Earphones
  • 21. Value proposition is centered in offering a model focused on a process that is simple and quick for users, maximizing their experience Disruptive channel Traditional channel Schedule a meeting with an otorhinolaryngologist Appointment with the otorhinolaryngologist Ask for pertinent medical studies Schedule a meeting with a fonoaudiologist 1° meeting with fonoaudiologist Ask for hearing aids Delivery of the hearing aids to the user 2° meeting with fonoaudiologist for fitting 3° meeting with fonoaudiologist for adjustments Product testing Acquire the earphones by your healtcare plan Start using uSound A new customer journey
  • 22. Last but not least… Our Vision
  • 23. VER IMAGEN Anyone in the world can do a test quickly and free BE GLOBAL
  • 24. uSound turns the Smartphone into a Hearing Assistant
  • 25. VER IMAGEN VER IMAGEN BE EMPOWERING Transform weaknesses into strengths to do what you can’t
  • 26. BE DISRUPTIVE Be the first success case in transforming the health controlled by the user
  • 27. The future has many names: For the weak, it means the unattainable. For the fearful, it means the unknown. For the courageous, it means opportunity. Victor Hugo
  • 28. The future has many names: For the weak, it means the unattainable. For the fearful, it means the unknown. For the courageous, it means opportunity. Victor Hugo Thank you