Earning visibility and links through killer content
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A presentation on the current state of SEO and the importance of content in terms of online visibility and link building, presented by Clayton Wood at SEMCON 2013.
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Earning visibility and links through killer content
- 5. Blog Posts Magazine/Feature Articles Press Releases Social Media Posts Videos White Papers/Slideshows
- 9. Choose from the following: A. Acquiring Links B. Grow email list C. Sales D. Customer Retention E. Brand Building
- 10. Choose from the following: A. Revenue amount B. Website visits C. Social Media engagement D. Page Views E. Bounce Rate F. Email list growth
- 12. How To: Get in front of people who are ready to buy. Use long tail keywords, blogs about your product, social media about deals.
- 13. How To: Start a content marketing strategy, SEO or PPC. Promote with media buying, start acquiring links or create a PPC campaigns.
- 14. How To: You’ll need people from that network. If it’s Facebook, create a giveaway, contest or something that promotes liking your page.
- 15. How To: Restructure your site to play to the visitors needs as they arise during the visit. Take them down a path that ends in buying.
- 16. How To: Is your content about the topic or service compelling? Does it help the visitor engage with it? Is it gamified? All of these keep people on your site.
- 17. How To: Appear on any site relevant to customers who may buy from you one day. Media buying works, so does appearing in other people’s newsletters.
- 18. Blogger sites News Sites Your blog Your newsletter
- 21. Find the editors, and publishers and develop a relationship. Email LinkedIn Rapportive
- 23. Reach out to blog and news outlets with relevant information and get published.
- 24. Answer discussion questions on sites like Quora and other industry related forums.
- 25. Invite SMEs to post on your blog.
- 27. Social is the new link building. * From Moz’ 2013 Search Engine Ranking Factors’ Survey and Correlation Data
- 28. Principles of good content: Be relevant Be intriguing Be smart Be in the right place Be at the right time
Editor's Notes
- Targets are monetary values measured at specific points during your content marketing campaign.- Social Media engagement (or list building, likes)
- Benefits are 1. You’ll possibly get the traffic that follows that guest post. 2. Free content on your site. 3. Experienced authors will reference their work (which can include your site
- Benefits are 1. You’ll possibly get the traffic that follows that guest post. 2. Free content on your site. 3. Experienced authors will reference their work (which can include your site
- Benefits are 1. You’ll possibly get the traffic that follows that guest post. 2. Free content on your site. 3. Experienced authors will reference their work (which can include your site