Despite the vast array of internship opportunities on offer, internship applications are in decline. What is behind this decline in popularity? How can businesses big and small adapt to this changing landscape and what does it mean for the future of graduate recruitment? - presented by Nuwanthie Samarakone, ICE Professionals

1. Introduce ~ Connect ~ EvolveNuwanthie Samarakone ~ Director/ CEONuwanthie Samarakone ~ Founder/ CEO

2. ICE New Zealand, Australia,
Singapore, Sri Lanka &
the UK

3. Internship Applications:
Are the numbers in the decline?
?

4. • Resourcing strategies  Early Talent strategies
• Job  Career
• Transactional “bum on seat”  Sustainable “right fit”
• Low retention  High retention
• Gen X  Gen Y  Gen Z?
The outlook…

5. Current Talent Reality…
• Passive Job Search
• The best have other options
• Specialists rule.
• Unrealistic expectations
• Asia is growing fast
• Attractiveness of the Local
corporation

7. What are the reasons for the decline?
?

9. 1. The talent context has changed…
Career
for life
Jelly mould
recruitment
Individual
work
Loyalty to
protect
investment
Company
managed
career
Fast feedback
and challenge
Constant
change
Investment
drives loyalty
Passion
Team work
Flexible
Diversity
of thoughtMobile~ Agile

10. 2. FALLING out of LOVE with BIG businesses?

11. 3. They keep studying for longer…

12. 4. Internship periods are becoming longer in length ~
more than 12 weeks

13. 43% Completed at least
One Internship
68% completed at least
Two Internships
2014
What has been your experience?
5. Undergraduates are doing more internships
after internships than moving into graduate
roles…

14. The Virtual Internship?
Becoming increasingly common across Asia…
33% of employers hire virtual
Interns
20% increase from 2012 to 2013
60% of Students would consider
a virtual internship

15. The Cross border Internship
Internship?Becoming increasingly common in other parts of the world

16. 6. Career shaping?
“45% want to set up their own business”

18. Some points to
consider….?

19. Supply & Demand?
73%
54%
46% More Organisations offered
Internships in 2014 vs. 2013
Of Organisations Plan to Hire
More Interns in 2015/16
than 2014
Of Organisations had More
Applications in 2013 vs. 2014

20. The Internship?
Top 3 Things Interns Love:
• Learning new things
• Real world experience
• Working with colleagues
• 44% of Employers have a structured
Internship
• What is the time to hire?
• What is the $ to hire?
• 85% of Employers have always had a
positive experience.

21. Compen$ation?
2/3 Paid 1/3 Unpaid
• Offer Uni fees
• Offer Organisation perks
• Offer travel stipends
• Offer food stipends
• 63% of students
consider
compensation the
LEAST IMPORTANT
factor

22. Interns2Jobs?
How critical is your conversion rate?
Most likely to make to make Full time
offers?
Large Organisations (>100) ~ 62% conversion
Small Organisations (<50) ~ 89% conversion

23. The Intern House?
Interns

24. The Strategy behind an Internship?
~ ICE 4D Model
Focus on Why & What Focus on How & solutions
DISCOVER DEFINE DELIVERDEVELOP

25. To support an Internship ~ The 5 Pillars?
• Employer Branding
• Pre-campaign
attraction
• Campus Material
• Campus Events
• Campus Seminars
• Brand Ambassadors
• Company HR &
intern/grad
participation
• Customised Website
& Portal build
• Responsive & agile
• Customised back end
function to match
your internal
processes
• Virtual job fair
• Building of Passive
talent pool
• Compliant with your
brand guidelines
• CV & cover letter
upload
• Selection & filtering
of talent
• Video Screening
• Telephone screening
if/when required
• Talent engagement
during the campaign
• Shortlist of Talent
provided for final
review
• Talent notification
management:
congratulations &
regrets
• Keeping talent ‘warm’
and engaged – aids
consumer branding
• Consistent and
standardized approach
across the region
• Scheduled
campaign reporting
• Analysis of
campaign ~
Diversity data
• Analysis of Campus
presence & impact
• EDM’s to all Talent
participating for
each country
• Specific analytics on
Digital channels per
campaign

26. The Support for an Intern
• During the transition – What do YOU do?
• How are YOU different?

27. Questions…?

28. Yes, we
are different…
.

29. The Future for
Talent?
…is in your hands.

30. Good Partnerships,
Move you forward
www.theicebase.com
Company No. 201306848 | Employment Agency Licence No. 13C6456
Registration Number. R1438644
Nuwanthie Samarakone | ICE CEO/Director
nuwanthie@theicebase.com
William Wang | ICE Asia Business Manager
william@theicebase.com
One Raffles Quay, Level 25, North Tower
Singapore 048583
Tel: +65 6622 5789 | +65 935 79747