Stop Chasing Placements!
Answers to How to Manage Career
Services Utilizing Powerful Data
About Us
The Sparrow Group
Proven Student Engagement Success
Sparrows are known for being nimble, quick, loyal, and
attent...
Introduction
Today’s Presentation:
• The role of “Career Services”- A changing paradigm
• Case Study
• Employment Framewor...
Biz
Biz
Biz
Current Approach to Career Services
Graduate
Needs a
JOB
Search for
a job for
this Grad
Measurement:
Did we “p...
Innovation: Job Orders
Find the
Candidate
Submit
the
Resumes
Job
Order
Job
Order
Job
Order
Job
Order
Job
Order
Job
Order
J...
Predict Your 2014 Outcome Now
6
Case Study
7
Total Grads 100
@ 80% Placement 80
Weeks Per Year 52
Placements per week 1.5
Job Order Fill Rate 20%
Job Orde...
Case Study
8
Job Orders Per Week 7.69
Employer Connection Conversion 15%
Employer Connections Per Week 51.28
Employer Conn...
Career Services Metrics
Week Representative
Inbound
Request
Outbound
Calls
Grad
Connections
Employer
Connections Job Order...
Steps to Success
• Job Descriptions must match metric
• Create SOP (Standard Operating Procedures)
• Everyone must be on b...
Six Employment Innovations
Preparing Your Students for the
WoW
1. Admissions Process with emphasis on Job
Search begins now!
2. Assessment points to ...
Admissions
13
Career Commitment Upfront
Employ-Ability Index
14
• 10 Professionalism Criteria
Reflects behaviors and
characteristics deemed
critical to success in...
© Copyright 2013 The Sparrow Group. www.sparrowgroup.biz
“Employ-Ability” Index
0
1
2
3
4
5
6
7
8
9
10
Comm Attitude Timely Reliable Organized Image Feedback Team Integrity Applic...
Soft-Skill Mitigation
Series of Eight Soft-Skills
Workbooks
Goal Setting & Attitude
Communication
Professional Etiquette
E...
Integrated Soft-Skill, Job Seeker
Instruction
#8 Just Added! Teamwork: Collaborate & Succeed!
ExperientialLearning is
Everywhere
Experience is King!
• Portfolio project
• Internship/externship
• Volunteer work
• Rela...
A Culture of Employment
• Move your Staff from Finger-Pointing to Employment
Ownership
• Tools that Reach from Application...
The Next Steps for Career
Services
Data, Data, Data
• Employment Velocity
• Employment Forecasting
• Employment Dashboard
...
Innovation #1: New Data
Employment Velocity
The speed at which our graduates are employed
Graduate and start my job, not g...
Innovation #1: New Data
23
Employment Forecasting
Innovation #1: New Data
24
Employment Dashboard
Ann Cross
Executive Partner
The Sparrow Group
across@sparrowgroup.biz
www.sparrowgroup.biz
http://www.linkedin.com/in/annc...
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California Association of Private Post-Secondary Schools 2013 presentation focused on analytics to drive placements.

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California Association of Private Post-Secondary Schools 2013 presentation focused on analytics to drive placements.

  1. 1. Stop Chasing Placements! Answers to How to Manage Career Services Utilizing Powerful Data
  2. 2. About Us The Sparrow Group Proven Student Engagement Success Sparrows are known for being nimble, quick, loyal, and attentive to details, and for unusual vision which enables them to see opportunity from a great distance. 2© Copyright 2013 The Sparrow Group. www.sparrowgroup.biz
  3. 3. Introduction Today’s Presentation: • The role of “Career Services”- A changing paradigm • Case Study • Employment Framework- Six tools that will change your placement world! • Next steps for Career Services Data 3
  4. 4. Biz Biz Biz Current Approach to Career Services Graduate Needs a JOB Search for a job for this Grad Measurement: Did we “place” the Graduate? Send Resume
  5. 5. Innovation: Job Orders Find the Candidate Submit the Resumes Job Order Job Order Job Order Job Order Job Order Job Order Job Order Fill the Job Order Measurement Did We Fill the Job Order?
  6. 6. Predict Your 2014 Outcome Now 6
  7. 7. Case Study 7 Total Grads 100 @ 80% Placement 80 Weeks Per Year 52 Placements per week 1.5 Job Order Fill Rate 20% Job Orders Per Week 7.69 Total # of Job Orders per 100 grads= 399.8
  8. 8. Case Study 8 Job Orders Per Week 7.69 Employer Connection Conversion 15% Employer Connections Per Week 51.28 Employer Connections Per Day 10 Interview Conversion 20% Interviews Needed 7.7
  9. 9. Career Services Metrics Week Representative Inbound Request Outbound Calls Grad Connections Employer Connections Job Orders Intern Orders Interviews Job Starts Intern to Hire Leslee Bonified 1 33 7 10 1 0 1 0 0 Jessica Gomez 0 50 14 18 1 0 2 0 0 Janice Smith 0 42 14 14 1 0 1 0 1 Yvonne Estrella 0 32 18 22 2 0 5 0 0 George Crimando 0 50 7 22 1 0 1 1 0 Jacqueline Garza 0 0 5 10 2 1 3 0 0 Alice Jones 6 43 6 27 5 1 6 2 0 Mary James 0 53 3 30 1 0 0 0 0 9 • Job lead conversion • Interview conversion • Interview to hire conversion • Job lead to hire conversion • Intern to hire conversion
  10. 10. Steps to Success • Job Descriptions must match metric • Create SOP (Standard Operating Procedures) • Everyone must be on board • On-going training • Robust Reporting System*** • Leadership training • Student Facing Tools to Ensure Employability 10
  11. 11. Six Employment Innovations
  12. 12. Preparing Your Students for the WoW 1. Admissions Process with emphasis on Job Search begins now! 2. Assessment points to measure soft-skills 3. Mitigation strategies and tools 4. Integrated soft-skill training, job search techniques 5. Experiential Learning Offerings 6. Culture of “Employment is Everyone’s Job” 12
  13. 13. Admissions 13 Career Commitment Upfront
  14. 14. Employ-Ability Index 14 • 10 Professionalism Criteria Reflects behaviors and characteristics deemed critical to success in todays workplace • 5 Assessment Points • Month 1 • Early Term Skills Class • Mid-Term • Late Term Skills Class • 1 Month prior to Externship/Internship
  15. 15. © Copyright 2013 The Sparrow Group. www.sparrowgroup.biz
  16. 16. “Employ-Ability” Index 0 1 2 3 4 5 6 7 8 9 10 Comm Attitude Timely Reliable Organized Image Feedback Team Integrity Application New Student Early Tenure Mid-Tenure Near Graduation Graduation © Copyright 2013 The Sparrow Group.
  17. 17. Soft-Skill Mitigation Series of Eight Soft-Skills Workbooks Goal Setting & Attitude Communication Professional Etiquette Effective Time Management & Self- Management Teamwork, Motivation & Workplace Relationships Leadership & Conflict Negotiation Ethics, Diversity & Politics Personal Branding & Networking Self-Paced Experiential Interactive 17
  18. 18. Integrated Soft-Skill, Job Seeker Instruction #8 Just Added! Teamwork: Collaborate & Succeed!
  19. 19. ExperientialLearning is Everywhere Experience is King! • Portfolio project • Internship/externship • Volunteer work • Related work • Experiential assignments • Capstone Projects
  20. 20. A Culture of Employment • Move your Staff from Finger-Pointing to Employment Ownership • Tools that Reach from Application to Graduation • Improved Placement and Retention • Profound Benefits on and off Campus 20
  21. 21. The Next Steps for Career Services Data, Data, Data • Employment Velocity • Employment Forecasting • Employment Dashboard 21
  22. 22. Innovation #1: New Data Employment Velocity The speed at which our graduates are employed Graduate and start my job, not graduate and start my job search! 22 Days from Graduation Percent Employed At graduation* 50% 30 70% 60 80% 90 85%
  23. 23. Innovation #1: New Data 23 Employment Forecasting
  24. 24. Innovation #1: New Data 24 Employment Dashboard
  25. 25. Ann Cross Executive Partner The Sparrow Group across@sparrowgroup.biz www.sparrowgroup.biz http://www.linkedin.com/in/anncross Beylor Meza Chief Operating Officer Success Education Colleges BeylorM@success.edu www.sparrowgroup.biz http://www.linkedin.com/in/marthalanaghen Questions?? Thank you! Please feel free to contact us with additional questions.

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