The UBM Medica Network offers a comprehensive multi-channel marketing strategy aimed at healthcare professionals across 45+ sites and with a database of 500,000 providers. With over 2.5 million unique monthly visitors, it enables targeted content delivery and campaign optimization while ensuring transparency and audience authentication. It provides various engagement tools, including mobile apps, sponsorship opportunities, and interactive web features to enhance healthcare communication and education.

2. ACROSS
45+ SITES, 3 JOURNALS,
AND 6 MOBILE APPS
with a qualified database of 500,000 healthcare
providersacrossmultiplespecialties

3. Multi-channel
approach to
marketing
services
Unique,
guaranteed-engagement
approach to
syndicated
content
delivery
Relationship
building
platforms
HCP-level
reporting
Contextual and
demographic-relevant
placements
Efficient,
integrated
approach to
display media
Turnkey
reporting and
on-the-fly
optimization

5. Consisting of some of the most respected HCP and specialty sites on the Web, the Medica
Network enables sponsors to reach physicians and other healthcare professionals across
30 medical specialties and therapeutic categories. To ensure quality and capability, all
UBM MEDICA NETWORK partners meet the following standards:
• 100% reporting
transparency
• Audience
authentication
• One point of contact
to strategize, optimize,
and track campaigns
• Ability to target on a
site, specialty, and
topic-specific level
Our Network encompasses over 2.5
million unique monthly visitors & 7.5
million monthly page views.
EMR Daily News
FPNotebook
Global RPh
HITECH Answers
ICD9data
Innovations
in Clinical
Neuroscience
Kidney Cancer
Journal
OncoZine
Physicians News
RadRounds
Radiopaedia
TripDatabase
TrustedMD

6. Access HCPs and other relevant
healthcare professionals with banner
units across multiple sites with the
UBM Medica Network
HOMEPAGE
ROADBLOCKS
MOBILE
Our wide range of options help you
reach HCPs anytime, anywhere.
RUN
OF
SITE
WEBINARS
INTERSTITIAL
AD UNITS

7. TOPIC
RESOURCE
WALLPAPER CENTERS
AD UNITS
E-NEWSLETTERS
SEARCH
LEADERBOARD
PUSH DOWN
AD UNITS
SPECIALTY &
TOPIC SPECIFIC
TARGETING

8. Leaderboard Push Down
• Appears in the leaderboard
position and ad pushes down.
• Editorial content below the
leaderboard will pushdown and
the larger image will take its place
• 728x90 ad unit for main image and
728x270 for larger image
May be fully controlled by the user, Filmstrip
providing a richly engaging experience

9. Full-Screen Takeover
Mobile Creative:
• Reach mobile users
with mobile creative
• Same targeting
ability as traditional
display advertising

10. UBM Medica has
introduced a variety of
FREE apps (iPhone, iPad,
and Android) which help
HCPs hone their clinical
skills as well as provide
point-of-care resources
and tools to better
manage their practice.
FEATURES INCLUDE:
• Diagnostic and self-test features
• Easy-to usetools, useful at the patient
consultation level
• Leverages images and other multimedia
• Specialty-focused

12. RECOMMENDED
DURING PEAK TIMES
FOR LONG-FORM
MESSAGING
• The sponsor may provide
content to UBM Medica for
e-newsletter deployment
branded to our site with
prominent sponsorship
credit to the sponsor.
• Distribution may be sent
to UBM Medica site
registrants or catered to a
list match set of recipients.
• Physician level reporting
and remessaging available
Content of sponsor-provided e-newsletters is subject to review by UBM Medica
editors for appropriateness for our audiences prior to approval

13. Exclusive opportunity for dedicated, comprehensive center
on the topic of your choice. Featured content will include
latest news, resources, and features from UBM Medica and
across the web and comprehensive web-wide search
results via SearchMedica.
PROGRAMS MAY INCLUDE:
• 100% SOV (300x250, 160x600,
and 728x90 units)
• Monthly traffic-driving e-newsletter
with sponsor ad
showing links to key resource
box pages on the sponsor’s site
• Optional dedicated sponsor

14. Convenient, timely summary of
a select conference meeting
helps clinicians stay on top of
important developments during
the conference period.
CONFERENCE COVERAGE
FEATURES MAY INCLUDE:
• Daily articles on breaking
conference news
• KOL interviews
• Podcasts, photos, and/or video
from the live event
SPONSORSHIP INCLUDES:
• 300x250, 160x600 and 728x90
banners on the Conference reporter
homepage. Partial and exclusive
sponsorships available.
• Banners/text on 3 daily news brief
newsletters opt-in physicians

15. Game environments facilitate
lesson retention and influence
behavior by leveraging game
dynamics in an absorbing,
visceral experience.

16. D I A G N O S T I C C H A M P I O N S ’
CHALLENGE INCORPORATES
game dynamics
Key Behavior Drivers Commonly Built Into Games
appointment
dynamic
progression
dynamic status
Appeals to our
desire to complete
tasks/achieve goals
Attend to a
scheduled
task and
gain
points/risk
peril
dynamic
Not just finish, but achieve:
leader board, badges

17. DIAGNOSTIC CHAMPIONS’
CHALLENGE sponsorship
SPONSORSHIP INCLUDES:
• 5-week gamewhere HCPs
compete to diagnose case
studies and identify
medical images in core
specialty areas
• 100% SOV (300x250
or 300x600) within a
5-week game
• Banners in 5 promotional
emails reaching the
target audience

19. • UBM Medica Custom
Resource and/or
Repurpose existing
approved materials
Drive Program Elements
DEVELOP
DEPLOY
DEMONSTRATE

20. CUSTOM PROPRIETARY RESEARCH TO
GATHER DETAILED INFORMATION ON:
• Database of over 500,000 HCPs
• Clinicians across multiple specialty segments,
including Oncology, Psychiatry, Primary
Care, Rheumatology, Radiology and more,
as well as practice administrators

21. CONTENT SYNDICATION LANDING PAGE
• Taking a content-centric approach builds
brand and relationships, and establishes
thought-leadership
• Quality content that educates, tells stories,
and informs understanding of products creates
value for all parties
• UBM Medica sites may provide a dedicated
landing page for the sponsor’s existing
resources along with a custom traffic-driving
program to support the dedicated environment
• Engage healthcare professionals where they
are,within trusted websites
• Leverage existing sponsor assets
• List-matched programs available
• Measure user engagement
• Cost-per-view programs available

22. Showcase your best
content in a super-sized unit
that serves as a prominent
site-within-a site
• Showcase your best content in a
super-sized unit that serves as a
prominent site-within-a site
• Rich functionality: videos,
polls, social content feeds are
all navigable and consumed
within the unit
• Content-Rich: An unprecedented
amount of available real estate to
include all of your available assets
• Deep metrics: Including
interactions, downloads, streams,
sharing and more.
Sponsorship Overview
• Utilizes 300x600 unit
Up to 5 tabs
• Target by specialty profile

24. OUR PEARL COMMUNITY SERIES OFFERS
A TIERED APPROACH TO PROGRAMS
THAT INCLUDE MODERATED DISCUSSION
TO EMPHASIZE COLLABORATION AND
SHARED KNOWLEDGE

25. Video,slideshow, or
audio assets
Moderated comment
and query threads
Polling, opt-in form
submissions

26. PEARL HUB: KOL
POSTING WITH
MODERATED
DISCUSSION
KOL and community-sourced
moderators
frame the discussion
with an activity asset
PEARL LEARNING SERIES
Episodic discussion forums
linked by topic and theme
to engage over time
PEARL PROFESSIONAL COMMUNITY:
ENDURING MEMBERS-ONLY
SPECIALTY DESTINATION
Learning Series, joined with a steady
stream of moderated blog postings
relevant to the audience, ensuring
an enduring specialty resource with
daily content updates, site sections
for topics of interest, and resources.

27. HCP-level
detail on
engagement,
visits
and time
spent
Resource
engagement
or downloads
(e.g. video
views, patient
education
downloads)
Traffic
sources
Polling
responses
Q&A transcript
(PeerEx only)
Survey-based assessments
(e.g. change in brand awareness
or intent to prescribe)

28. SuperProfiling is a UBM
Medica proprietary system,
which combines data from
multiple sources to better
understand the behavioral
trends and interests of our users.
As HCPs participate in our
various content touch
points, we build a picture of
who they are, what they engage
with, and how they act on their
interests. We mine this
intelligence and then use it to
create a multichannel program
optimized to your own goals.
• Propel campaign performance
with placements optimized
to reflect high-engagement
channels among your
target audience
• Boost awareness and
engagement by expanding
to prescribers with similar
super-profiles and discover
powerful new influencers
ANALYTICS ENGINE
BEHAVIORAL PROFILE
Interest
Accessibility
Engagement and Action
IMPLICIT TARGET LIST
look-alikes who demonstrate similar
EXPLICIT TARGET LIST characteristics to explicit target

29. SuperProfiled CPE Program
Components Include a Mix of
CUSTOM & MEDIA ELEMENTS
MEDIA ELEMENTS
• Intelligent Content Unit (ICU)
• Targeted Banners & Dynamically
Served Newsletter Banners
CUSTOM ELEMENTS
• Infocenter/PEARL Hub
• Custom Third-party eBlasts