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2017 global digital iq infographic
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2017 global digital iq infographic
1.
A decade of
digital: How far have we come? Ten years ago, PwC set out to assess how businesses view, invest in, and adopt digital technology. Back then, “digital” was just another name for “IT.” But today, "digital" is all-encompassing, and refers both to established technologies like cloud and mobile, as well as emerging ones like artificial intelligence and the internet of things. Digital is about much more than just tech, it's a mindset, a way of working, and a core part of doing business. What else has changed? To find out, we surveyed more than 2,000 business and technology executives. Here’s what they had to say: 2016 2015 2014 52% 67% 66% 2016 2007 18% 17% Share of technology budget devoted to emerging tech investment: Percentage of companies that rate their Digital IQ as strong: 55% Most common current and emerging obstacles: • Lack of properly skilled teams (63%) • Outdated technologies (61%) • Lack of integration of new and existing data and tech (59%) • Inflexible or slow processes (42%) of executives say digital projects are delivered within 100% scope Only Executives lose confidence in their Digital IQ Top performers also: • Have better under standing of the role of human experience in digital technology • Are more likely to resource digital projects with cross-functional teams of business, technology and user experience specialists • Use agile methodologies • Prioritize innovation and emerging technologies of top performers have a broader definition of digital that goes beyond IT 84% Reasons for investments for executives: 35% Reduce costs 45% Increase profits 76% Grow revenue Stronger Digital IQ = better financial performance 49%of companies still determine the adoption of new tech by evaluating available tools, instead of exploring new innovations with specific business needs in mind Old sources analysts, vendors, competitive intelligence New sources crowdsourcing, university labs, start-ups Most companies still use an outdated approach to innovation 40% cite exploring new innovations with specific business needs in mind 43% have a dedicated team for digital innovation; the rest outsource the process 63%Internet of things Artifical intelligence Robotics Augmented reality 3-D printing Virtual reality Drones Blockchain 63% 31% 24% 17% 15% 14% 11% Top emerging technologies for investment within three years: 66%of companies say they have a single, multi-year roadmap that includes business and IT processes This is up from 54% in prior year Businesses project 72% of their technology spend will be outside of IT The road to emerging tech: Executives need directions to next-gen digital Who do executives think has the highest Digital IQ? (out of 100) 68% CMOCEO 77% CIO 79% CDO 85% Digital leadership roles have shifted 2016 2007 68% 33% Percentage of executives who said their CEO was a champion for digital: 70%of executives say they focus on ways new technologies will affect human experience However, the goal of creating better customer experience has declined in importance Confusion over customers: companies aren't prioritizing experience, but they are pouring money into it 2015 2016 25% 10% Percentage of executives who rank customer experience as a top priority: Digital workforce still needs training 25%of executives say they use external resources even when they have internal employees with the digital skills they need 65%of executives say their employees have the skills required for the evolving digital economy © 2017 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details. Digital IQ® is a trademark of PricewaterhouseCoopers LLP US. This report is for general purposes only, and is not a substitute for consultation with professional advisors. Visit www.pwc.com/digitaliq for more information. pwc.com/digitaliq
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