Mobility: Fueling the Digital Surge
Accenture Mobility Insights Report 2014
Accenture surveyed nearly 1,500
C-level executives in 10 industries and
14 countries around the world, to
explore how comp...
Digital technologies have massive potential to transform
the way companies create revenue and results.
But do companies re...
Many priorities were cited for mobile apps in the next
12 months
Mobile applications were a strong area of focus among tho...
Connected products and other new technologies are
increasing areas of interest
Companies are looking to gain a foothold wi...
Challenges are preventing greater progress
Strategic, organizational and operational challenges have made it difficult

On...
Mobility Leaders show the way
Consider the full range of digital technologies to be among their top five priorities

69% h...
Mobility Leaders are focused on Digital
Consider the full range of digital technologies to be among their top five priorit...
Mobility Leaders are more likely to have formal
enterprise-wide mobility strategies

Copyright © 2014 Accenture All rights...
Summary – Key Findings

• Investment in digital technologies is seen
as a strategic investment.
• Companies are moving agg...
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Mobility Research 2014: Mobility Fueling the Digital Surge

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Mobility Research 2014: Mobility Fueling the Digital Surge

  1. 1. Mobility: Fueling the Digital Surge Accenture Mobility Insights Report 2014
  2. 2. Accenture surveyed nearly 1,500 C-level executives in 10 industries and 14 countries around the world, to explore how companies are applying digital technologies—especially mobility—to improve their organizations. Copyright © 2014 Accenture All rights reserved. 2
  3. 3. Digital technologies have massive potential to transform the way companies create revenue and results. But do companies recognize that potential and are they mobilizing to capitalize on it? 77% have mobility as a top 5 priority. 43% have mobility as top two. 87% have a formal mobility strategy at enterprise or unit level At 35% of companies the CEO is involved in mobility strategy Initiatives most likely to receive budget:- 44% - Opening up new sales or marketing channels 43% - Driving revenue through transactions on mobile devices Copyright © 2014 Accenture All rights reserved. 39% - Driving revenue through customer engagement on mobile devices 39% - Improving field / customer service delivery 3
  4. 4. Many priorities were cited for mobile apps in the next 12 months Mobile applications were a strong area of focus among those surveyed Main priorities in developing mobile apps? Improve existing apps focusing on reliability and user satisfaction 46% Grow overall mobile presence by launching new apps 44% Implement new tech. features (geo-location, social etc.) 42% Implement an enterprise app catalog 38% Improve existing apps focusing on customer engagement 30% Improve existing apps focusing on conversion/monetization Expand apps to new mobile platforms Copyright © 2014 Accenture All rights reserved. 20% 10% 4
  5. 5. Connected products and other new technologies are increasing areas of interest Companies are looking to gain a foothold with a new slate of emerging tools Connected products most relevant to companies’ business priorities? Connected vehicle solutions Emerging technologies most likely to be considered in the next three years? 47% Connected building/plant solutions 46% Connected home solutions 39% Wearable, sensor-based devices 32% Low-energy components 44% Wearable computing 39% Open APIs and developer programs 38% Natural User Interfaces 38% Geo-fencing Video monitoring, motion sensors 35% 31% Open source Development Platforms Attached peripheral devices Gesture-based interface control devices Environment-aware devices for field ops Unmanned vehicles/flyables Copyright © 2014 Accenture All rights reserved. 27% 26% 24% 22% 33% Wireless Charging 32% Near Field Communication 30% Software Defined Networking Indoor analytics 25% 14% 5
  6. 6. Challenges are preventing greater progress Strategic, organizational and operational challenges have made it difficult Only 10% of respondents have experienced a ROI of 100% or more Copyright © 2014 Accenture All rights reserved. 85% do not have metrics to measure mobility’s effectiveness 7 in 10 struggle to keep pace with new mobile devices and systems 6
  7. 7. Mobility Leaders show the way Consider the full range of digital technologies to be among their top five priorities 69% have effectively adopted and deployed mobile technologies Copyright © 2014 Accenture All rights reserved. 54% have a formal enterprisewide mobility strategy 52% use this strategy to inform their mobile investments 7
  8. 8. Mobility Leaders are focused on Digital Consider the full range of digital technologies to be among their top five priorities Copyright © 2014 Accenture All rights reserved. 8
  9. 9. Mobility Leaders are more likely to have formal enterprise-wide mobility strategies Copyright © 2014 Accenture All rights reserved. 9
  10. 10. Summary – Key Findings • Investment in digital technologies is seen as a strategic investment. • Companies are moving aggressively and developing formal strategies. • Challenges have made it difficult for companies to take full advantage. http://www.accenture.com/MobilityInsights Copyright © 2014 Accenture All rights reserved. • ―Mobility leaders‖ have a more ambitious, strategic and cross-company approach that’s backed by monetary investment. 10

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