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Mobility Research 2014: Mobility Fueling the Digital Surge

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Mobility: Fueling the Digital Surge
Accenture Mobility Insights Report 2014
Accenture surveyed nearly 1,500
C-level executives in 10 industries and
14 countries around the world, to
explore how companies are applying
digital technologies—especially
mobility—to improve their
organizations.

Copyright © 2014 Accenture All rights reserved.

2
Digital technologies have massive potential to transform
the way companies create revenue and results.
But do companies recognize that potential and are they mobilizing to capitalize on it?

77% have mobility as a
top 5 priority. 43% have
mobility as top two.

87% have a formal mobility
strategy at enterprise or unit
level

At 35% of companies the
CEO is involved in mobility
strategy

Initiatives most likely to receive budget:-

44% - Opening up new
sales or marketing
channels

43% - Driving revenue
through transactions on
mobile devices

Copyright © 2014 Accenture All rights reserved.

39% - Driving revenue
through customer
engagement on mobile
devices

39% - Improving field /
customer service delivery

3
Many priorities were cited for mobile apps in the next
12 months
Mobile applications were a strong area of focus among those surveyed
Main priorities in developing mobile apps?
Improve existing apps focusing on reliability and user
satisfaction

46%

Grow overall mobile presence by launching new apps

44%

Implement new tech. features (geo-location, social etc.)

42%

Implement an enterprise app catalog

38%

Improve existing apps focusing on customer engagement

30%

Improve existing apps focusing on
conversion/monetization

Expand apps to new mobile platforms

Copyright © 2014 Accenture All rights reserved.

20%

10%

4
Connected products and other new technologies are
increasing areas of interest
Companies are looking to gain a foothold with a new slate of emerging tools
Connected products most relevant to companies’
business priorities?
Connected vehicle solutions

Emerging technologies most likely to be considered in
the next three years?
47%

Connected building/plant solutions

46%

Connected home solutions

39%

Wearable, sensor-based devices

32%

Low-energy components

44%

Wearable computing

39%

Open APIs and developer programs

38%

Natural User Interfaces

38%

Geo-fencing
Video monitoring, motion sensors

35%

31%
Open source Development Platforms

Attached peripheral devices
Gesture-based interface control devices

Environment-aware devices for field ops
Unmanned vehicles/flyables

Copyright © 2014 Accenture All rights reserved.

27%
26%

24%
22%

33%

Wireless Charging

32%

Near Field Communication

30%

Software Defined Networking
Indoor analytics

25%
14%

5
Challenges are preventing greater progress
Strategic, organizational and operational challenges have made it difficult

Only 10% of respondents
have experienced a ROI of
100% or more

Copyright © 2014 Accenture All rights reserved.

85% do not have metrics to
measure mobility’s
effectiveness

7 in 10 struggle to keep pace
with new mobile devices and
systems

6

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Mobility Research 2014: Mobility Fueling the Digital Surge

  • 1. Mobility: Fueling the Digital Surge Accenture Mobility Insights Report 2014
  • 2. Accenture surveyed nearly 1,500 C-level executives in 10 industries and 14 countries around the world, to explore how companies are applying digital technologies—especially mobility—to improve their organizations. Copyright © 2014 Accenture All rights reserved. 2
  • 3. Digital technologies have massive potential to transform the way companies create revenue and results. But do companies recognize that potential and are they mobilizing to capitalize on it? 77% have mobility as a top 5 priority. 43% have mobility as top two. 87% have a formal mobility strategy at enterprise or unit level At 35% of companies the CEO is involved in mobility strategy Initiatives most likely to receive budget:- 44% - Opening up new sales or marketing channels 43% - Driving revenue through transactions on mobile devices Copyright © 2014 Accenture All rights reserved. 39% - Driving revenue through customer engagement on mobile devices 39% - Improving field / customer service delivery 3
  • 4. Many priorities were cited for mobile apps in the next 12 months Mobile applications were a strong area of focus among those surveyed Main priorities in developing mobile apps? Improve existing apps focusing on reliability and user satisfaction 46% Grow overall mobile presence by launching new apps 44% Implement new tech. features (geo-location, social etc.) 42% Implement an enterprise app catalog 38% Improve existing apps focusing on customer engagement 30% Improve existing apps focusing on conversion/monetization Expand apps to new mobile platforms Copyright © 2014 Accenture All rights reserved. 20% 10% 4
  • 5. Connected products and other new technologies are increasing areas of interest Companies are looking to gain a foothold with a new slate of emerging tools Connected products most relevant to companies’ business priorities? Connected vehicle solutions Emerging technologies most likely to be considered in the next three years? 47% Connected building/plant solutions 46% Connected home solutions 39% Wearable, sensor-based devices 32% Low-energy components 44% Wearable computing 39% Open APIs and developer programs 38% Natural User Interfaces 38% Geo-fencing Video monitoring, motion sensors 35% 31% Open source Development Platforms Attached peripheral devices Gesture-based interface control devices Environment-aware devices for field ops Unmanned vehicles/flyables Copyright © 2014 Accenture All rights reserved. 27% 26% 24% 22% 33% Wireless Charging 32% Near Field Communication 30% Software Defined Networking Indoor analytics 25% 14% 5
  • 6. Challenges are preventing greater progress Strategic, organizational and operational challenges have made it difficult Only 10% of respondents have experienced a ROI of 100% or more Copyright © 2014 Accenture All rights reserved. 85% do not have metrics to measure mobility’s effectiveness 7 in 10 struggle to keep pace with new mobile devices and systems 6
  • 7. Mobility Leaders show the way Consider the full range of digital technologies to be among their top five priorities 69% have effectively adopted and deployed mobile technologies Copyright © 2014 Accenture All rights reserved. 54% have a formal enterprisewide mobility strategy 52% use this strategy to inform their mobile investments 7
  • 8. Mobility Leaders are focused on Digital Consider the full range of digital technologies to be among their top five priorities Copyright © 2014 Accenture All rights reserved. 8
  • 9. Mobility Leaders are more likely to have formal enterprise-wide mobility strategies Copyright © 2014 Accenture All rights reserved. 9
  • 10. Summary – Key Findings • Investment in digital technologies is seen as a strategic investment. • Companies are moving aggressively and developing formal strategies. • Challenges have made it difficult for companies to take full advantage. http://www.accenture.com/MobilityInsights Copyright © 2014 Accenture All rights reserved. • ―Mobility leaders‖ have a more ambitious, strategic and cross-company approach that’s backed by monetary investment. 10