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Tackling Python: What is it and How Can it Help with Technical SEO? | TechSEO Summat October 2019 | Ruth Everett
- 1. Ruth Everett Technical SEO& Content Executive @rvtheverett Tackling Python: What is it and how can it help with Technical SEO? @rvtheverett@DeepCrawl
- 2. @rvtheverett@DeepCrawl Allow: /dogs Allow: /SEO Allow:/python My coding partner in crime
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- 5. @rvtheverett@DeepCrawl Enter Data Analysis& Automation with Python
- 6. My journey withPython What We’ll Cover Using Python How Python can help with Technical SEO @rvtheverett@DeepCrawl
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- 9. INSPIRATION IN THEINDUSTRY @rvtheverett@DeepCrawl @hamletbatista @BritneyMuller https://www.slideshare.net/Muller-Marketing-Inc/machine-learning-for- marketers-ctaconf-2019 https://www.searchenginejournal.com/author/hamlet-batista/
- 10. INSPIRATION IN THEINDUSTRY @rvtheverett@DeepCrawl Paul Shapiro https://moz.com/blog/programming-for-seos Tyler Reardon https://www.slideshare.net/TylerReardon2/advanced-technical-seo-in- 2020-data-science
- 11. SCALING AUTOMATED QUALITYTEXT GENERATION WEBINAR @rvtheverett@DeepCrawlhttps://www.deepcrawl.com/blog/webinars/scaling-automated-quality-text-generation-for-enterprise-sites/
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- 13. COMPANIES USING PYTHON "Pythonhas been an important part of Google since the beginning, and remains so as the system grows and evolves. Today dozens of Google engineers use Python, and we're looking for more people with skills in this language." @rvtheverett@DeepCrawl
- 14. COMPANIES USING PYTHON "Pythonis fast enough for our site and allows us to produce maintainable features in record times, with a minimum of developers" @rvtheverett@DeepCrawl
- 15. CODECADEMY @rvtheverett@DeepCrawl 20 week onlinecourse Mixture of theory and practical A range of projects to undertake Code console & terminal to play and test
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- 20. WHAT IS PYTHON? Codewritten in the terminal @rvtheverett@DeepCrawl Results generated Open-source interactive programming language Interpreted line by line
- 21. USING PYTHON Mac -Terminal Windows - Command Line @rvtheverett@DeepCrawl
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- 24. PYTHON LIBRARIES @rvtheverett@DeepCrawl Data extraction& analysis Scientific Computing Natural Language Processing Machine Learning
- 25. @rvtheverett@DeepCrawl HOW PYTHON CAN HELPWITH TECHNICAL SEO
- 26. WHY SHOULD WECARE? @rvtheverett@DeepCrawl Data extraction and analysis to solve complex problems Future-proofing your job Write compelling stories from insights Efficiency and time-saving Automating repetitive tasks https://www.ranksense.com/empowering-a-new-generation-of-seos-with-python/
- 27. WHY SHOULD WECARE? @rvtheverett@DeepCrawl Spend 5 hours a week using excel Thats 20 hours a month Over 200 hours a year (35 hours in dog time) (140 hours in dog time) (1400 hours in dog time)
- 28. WHY SHOULD WECARE? @rvtheverett@DeepCrawl Average salary for a Technical SEO Executive in the UK: £25,000 Average £12 per hour £2,400 you could save
- 29. WHY SHOULD WECARE? @rvtheverett@DeepCrawl Imagine what we could achieve if we spent this time (and money) on other important tasks
- 30. @rvtheverett@DeepCrawl WHY IS PYTHONGROWING IN POPULARITY IN THE SEO SPACE? Make data driven decisions Allowing us to focus on other important optimisation efforts Confidence in recommendations Provide concrete insights Better understand data
- 31. AUTOMATING WITH PYTHON @rvtheverett@DeepCrawl Automatingwith Python Parameter Finder 404 Checker Internal Linking Analysis Image Optimisation Website Scraping Keyword Research
- 32. @rvtheverett@DeepCrawl CHALLENGE - MISSINGALT TEXT SOLUTION - IMAGE CAPTIONING WITH PYTHIA
- 33. IMAGE CAPTIONING WITHPYTHIA @rvtheverett@DeepCrawl Pythia Modular Framework https://paperswithcode.com/paper/bottom-up-and-top-down-attention-for-image https://learnpythia.readthedocs.io/en/latest/
- 34. @rvtheverett@DeepCrawl IMAGE CAPTIONING WITHPYTHIA Google Colab Link
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- 36. It’s not perfectthough! @rvtheverett@DeepCrawl IMAGE CAPTIONING WITH PYTHIA
- 37. @rvtheverett@DeepCrawl CHALLENGE - ON-PAGEERRORS SOLUTION - SEO ANALYZER
- 38. SEO ANALYZER @rvtheverett@DeepCrawl Provides aquick analysis of basic SEO issues Once installed you can analyze a website starting from the homepage seoanalyze https://domain.com/ Or the XML sitemap of the file seoanalyze https://domain.com -- sitemap https://domain.com/sitemap.xml Github Link
- 39. @rvtheverett@DeepCrawl Will display thingsincluding; Word Count Page Title Meta Description Warnings for missing titles, descriptions and alt-text SEO ANALYZER
- 40. @rvtheverett@DeepCrawl CHALLENGE - BROKENPAGES SOLUTION - CRAWL404
- 41. CRAWL404 @rvtheverett@DeepCrawl Once you specifythe sitemap the script will; Read the sitemap.xml file Search for ‘href’ attribute to get all the valid links from every page Check the link response code Export all 404 error URLs to a text file Github Link
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- 43. @rvtheverett@DeepCrawl CHALLENGE - LARGEIMAGE FILE SIZES SOLUTION - OPTIMISE IMAGES
- 44. OPTIMISE IMAGES WITHPILLOW @rvtheverett@DeepCrawl Pure Python using the Pillow library This script does optimise images destructively optimize-images filename.jpg Optimise a single image optimize-images ./ Optimise a folder with multiple images Github Link
- 45. OPTIMISE IMAGES WITHPILLOW @rvtheverett@DeepCrawl
- 46. OPTIMISE IMAGES WITHPILLOW @rvtheverett@DeepCrawl Original Optimised
- 47. OTHER POSSIBILITIES @rvtheverett@DeepCrawl Log Fileanalysis Validate hreflang Calculate keyword growth using Google Trends Collect Google Search Console data Perform competitor analysis
- 48. Other fun Pythonprojects @rvtheverett@DeepCrawl Create a bot using Python, Telegram and RandomDog API https://www.practicepython.org/ https://realpython.com/pygame-a-primer/ https://inventwithpython.com/pygame/
- 49. POWERING MACHINE LEARNING @rvtheverett@DeepCrawl “Machinelearning is an application of artificial intelligence (AI) that provides systems the ability to automatically learn and improve from experience without being explicitly programmed.” https://www.expertsystem.com/machine-learning-definition/
- 50. POWERING MACHINE LEARNING @rvtheverett@DeepCrawlhttps://www.expertsystem.com/machine-learning-definition/ Runa python script to train the computer, using a dataset Summarise and Visualise the dataset Evaluate the algorithms Make Predictions
- 51. REAL WORLD MACHINELEARNING EXAMPLES @rvtheverett@DeepCrawl
- 52. SEO POSSIBILITIES WITHMACHINE LEARNING @rvtheverett@DeepCrawl SEO Possibilities with Machine Learning Evaluating Content Quality Log File Analysis Automating Meta Descriptions Title Tag Optimisation User Engagement Insights Audio Transcribing
- 53. @rvtheverett@DeepCrawl THE FUTURE OFSEO Understand and solve problems faster
- 54. @rvtheverett@DeepCrawl THE FUTURE OFSEO Make data driven decisions
- 55. @rvtheverett@DeepCrawl THE FUTURE OFSEO Focus on other important optimisation activities
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- 60. KEY TAKEAWAYS @rvtheverett@DeepCrawl Python canhelp technical SEOs increase efficiency. Being able to better understand data will lead to better decisions being made. Anyone can learn Python, with a little commitment. Have fun with it and see what you can create.
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- 62. Ruth Everett Technical SEO& Content Executive @DeepCrawl @rvtheverett THANK YOU @DeepCrawl