Contently is a content marketing service that monitors, creates, and optimizes content through collaboration to engage customers. It works with marketing experts and vetted creative talent using a technology, talent, and strategy approach. While Contently provides strategic planning and integrations that give clients powerful content operations, it can be complex, time consuming, and more expensive than alternatives like HubSpot.

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Runchida Chotikarnsakul 10235532
“Content marketing that works.”

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Content
• Contently history
• Type of software
• Comparison with alternatives
• Competitive advantages
• Success story
• Benefits and drawbacks

3. Contently history
Joe Coleman
CEO
Dave Goldberg
CTO
Shane Snow
CCO

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Type of software
• Content marketing service
• Monitoring - Display and
Programmatic contents and more
• Create - Connect - Optimise
• Collaboration to engage & improve
CREATE CONNECT OPTIMISE

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Comparison with alternatives
• HubSpot and Widen Collections
• Contently and HubSpot were mainly popular
follow by Widen collection respectively.
• Best recommended features from contently -
Responsive support and Customizable tactic
• Dislike features - prohibited price
and somewhere lack of transparency

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Competitive advantages
• Works with marketing expertise and vetted creative talent
• Technology - Talent - Strategy approach
• Broad segmentations
• Growth communication platforms

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Success story - Hotpads

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Benefit and Drawbacks
Benefit Drawbacks
• Solution for Airportels
Strategic plan
• Social Media + CRM +
CMS integrations = Power
• Flexible and scalable
content operational
• Complexity and
time consuming
• Greater alternative
by major competitor -
HubSpot

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