Natural intelligence meetup - long live the buyer's journey

•

1 like•252 views

Multi-touch marketing - Long live the buyer's journey Why is simple remarketing not enough anymore? How thinking about the journey that your client takes can improve your marketing ROI? Why is multi-touch marketing essential to your marketing success?

Marketing

It is increasingly
harder to understand
how these moving
parts fit together in our
marketing strategy.

CONTEXT
“ the situation within which
something exists or happens,
and that can help explain it”
*Cambridge dictionary definition.

Customer Journey
DecisionAwareness Purchase
Interest Consideration
Discovery
Low - Intent High - Intent
Building Intent

Stage - 1 - Awareness
Products and service solve
problems and pains - are we
aware of them?

Stage - 2 - Interest
Do I want to solve my pain or
problem - is there a keen
interest?

Stage - 3 - consideration
Potential solutions - Why
should I consider yours?

Stage - 4 - Decision
I decided to buy - Is the
experience seamless

How understanding the
buyer's journey can help us
align our marketing efforts
and strategy?

SEARCH = INTENT?
I am deep inside the
buying journey.
Aware of my problem
and have an interest in
solving it . I am
considering what
will be my decision.

NOT All JOURNEYS ARE CREATED EQUAL
A FEW MINUTES: MY TOOTH HURTS
A COUPLE OF HOURS: I NEED A VPN TO ACCESS A WEBSITE
A FEW DAYS: I AM LONELY AND A DATING SITE CAN HELP
OR WEEKS: I NEED A MORTGAGE
EVEN MONTHS: I NEED A NEW MARKETING PLATFORM FOR
MY BUSINESS

JOURNEY STAGE = CONTEXT
WHERE DO WE MEET THE
BUYER IN HIS JOURNEY?
HOW MANY TIMES?
DO WE HELP HIM ADVANCE?

MULTI TOUCH MARKETING
OUR GOAL IS TO MEET
THE BUYER WHEREVER
HE IS. PLATFORM
AGNOSTIC ,JOURNEY
DRIVEN.

CHALLENGES
ATTRIBUTION WARS - WHO CONTRIBUTED TO THE
SALE?
SOLUTION - TECHNOLOGICAL & OUTCOME (ROI)
FRAGMENTATION - INFINITE PATHS IN A JOURNEY
SOLUTION - KISS - START SMALL MEASURE IMPACT
COMMON SENSE - JOURNEY LENGTH VS PRODUCT
VS TICKET PRICE

“A TOOL IS ONLY AS
GOOD AS THE PERSON
USING IT”

What's hot

Buyerlytics is the Science of Selling using analytics at the point of contact...

Infinity Contact

Webinar Beyond spreadsheets - IBM Cognos

Finext

IS20G13 - Amplifying the Consumer Experience to Increase Conversion - Jason W...

Sean Bradley

Quotes on marketing

Einstine

Relate Crm Brochure

Jeffrey Katz

Agile Gurugram 2016 | Conference | Start up Marketing: The One Page Agile Pla...

AgileNetwork

What's hot (6)

Buyerlytics is the Science of Selling using analytics at the point of contact...

Webinar Beyond spreadsheets - IBM Cognos

IS20G13 - Amplifying the Consumer Experience to Increase Conversion - Jason W...

Quotes on marketing

Relate Crm Brochure

Agile Gurugram 2016 | Conference | Start up Marketing: The One Page Agile Pla...

Similar to Natural intelligence meetup - long live the buyer's journey

🤫 Here's a dirty secret of Enterprise Go-to-Market: There's a lot of guesswork ⁉️ and opinions ⁉️ involved. Yes, your dozens of GTM tools provide a ton of data already. 💻 But all that data is about YOUR engagement with the Buyer. 👉🏻 Think views, downloads, touches, activities, sales stages, Rep talk time.... Does any of this data make your products and services more compelling to your Buyer? 🤔 Your Buyer cares about: ✅How well you know THEIR problems ✅Whether your value proposition aligns with THEIR decision criteria ✅Whether your competitive differentiation resonates with what THEY care about It’s 2022. Your Buyer’s world is changing rapidly. Just like yours. ⏩🚀🛰️ Yet you’re relying on a manual win-loss process to keep up. Talk about too little, too late 😨 What’s scarier? Product, Marketing, Sales are being informed by a handful of cherry-picked deals.😨😨 😨 If you’ve been dreaming about: 💡 Data-driven messaging and positioning 💡 Predictable land and expand 💡 Higher conversion and win rates Then it's time to unleash Real-time Buyer intelligence from ALL your deals. With 1-click. We're beyond excited to share this breakthrough with you. You’ll hear from thought leaders, see innovative use cases in action, and walk away with an implementation blueprint to unlock 10-15% revenue growth. We’d love your thoughts on #KnowThyBuyer in the comments. Follow #Tribyl to join the conversation.

Real-time Buyer Intelligence

Renae Gregoire

🤫 Here's a dirty secret of Enterprise Go-to-Market: There's a lot of guesswork ⁉️ and opinions ⁉️ involved. Yes, your dozens of GTM tools provide a ton of data already. 💻 But all that data is about YOUR engagement with the Buyer. 👉🏻 Think views, downloads, touches, activities, sales stages, Rep talk time.... Does any of this data make your products and services more compelling to your Buyer? 🤔 Your Buyer cares about: ✅How well you know THEIR problems ✅Whether your value propositions align with THEIR decision criteria ✅Whether your competitive differentiation resonates with what THEY care about It’s 2022. Your Buyer’s world is changing rapidly. Just like yours. ⏩🚀🛰️ Yet you’re relying on a manual win-loss process to keep up. Talk about too little, too late 😨 What’s scarier? Product, Marketing, Sales are being informed by a handful of cherry-picked deals.😨😨 😨 If you’ve been dreaming about: 💡 Data-driven messaging and positioning 💡 Predictable land and expand 💡 Higher conversion and win rates Then it's time to unleash Real-time Buyer intelligence from ALL your deals. With 1-click. We're beyond excited to share this breakthrough with you. You’ll hear from thought leaders, see innovative use cases in action, and walk away with an implementation blueprint to unlock 10-15% revenue growth. We’d love your thoughts on #KnowThyBuyer in the comments. Follow #Tribyl to join the conversation.

Real-time Buyer Intelligence

RenaeGregoire

Mapping Customer Journey from Awareness to Advocacy

mKonnekt

HeroConf: Taking a Full Funnel Approach to Digital Marketing

Amy Bishop

Digital has made today's buyers are more educated and empowered than ever before -- making it harder for brands to control the buying cycle. But smart brands realize the opportunity in front of them. Chris Bolman gives actionable lessons on how to create a compelling narrative across the modern customer journey, as he shares examples from some of the most creative and effective marketing organizations.

How to Develop Content for the Modern Customer Journey - #SPARK15

TrackMaven

Unit 1 introduction

prachimba

The FYI Customer Architecture Model is a framework created from 2 decades of marketing strategy development and customer journey design. This simple five-stage framework is what you actually need for today's marketplace when you think you need a marketing strategy. The CAM can help you create a customer-centred marketing strategy, grow your business, create remarkable customer experiences, launch a startup, find new marketplaces for existing products and services, develop new products and services for existing market places. For more information on how CAM could help your business please contact tim@foryourinnovation.co.uk

The Customer Architecture Model

Tim Elliott

Demand generation is the number one focus of an ever-increasing number of marketers. Faced by ever higher quarterly targets, they need to deliver predictable results from their activity. But, all too often, the traditional six week B2B campaign is simply failing to deliver. In this white paper we explode the myth of the traditional sales funnel. We show how it is now time to move to a perpetual trigger-based approach. One recognising that different customers will need different information at different stages. Today, this information can be triggered by easily observable customer behaviour using modern marketing automation systems such as Eloqua. The result is a more personal, more relevant and ultimately more effective way to generate and nurture demand.

Momentum – new perspectives on demand generation

BANNER

The selling (R)evolution

Denave

The Selling (R)Evolution

WilliamJohnson288536

In this ebook, Copernicus’ Peter Krieg and Jeff Maloy take direct aim at the points in the shopper research process that frequently hold back the profitability and ultimate performance of shopper marketing programs. They offer the current lay of the land in shopper insights, explaining problem areas in the research process and offering specific fixes to improve the actionability and relevance of results.

Shopper Insights: The State of the Science

Copernicus Marketing Consulting & Research

Digital Marketing.pptx

NishuChauhan22

Smarten up your social media & online marketing : 5 tips to improve your reach and engagement using automation and triggers 1) Get inspiration on how to plan, automate and measure your social media efforts 2) See how you effectively automate work processes for your online marketing 3) Get deep insight from a simple, yet successful use-case that anyone can implement today Orador: Michael Leander - Markedu

Smart Marketing Workshop Porto: Smarten up your social media & online marketi...

Markedu - Innovative Marketing Education

Justin Cannon's Presentation at Mumbrella's B2B Marketing Summit

Maurizio Zanotti

Plan de negocios y estudio de mercado

Unidad de Emprendimiento ambulante

What really matters in the automotive customer journey @ ag analytics

Kasper Lykke Pedersen

Part 1 from The Tourism & Travel, Destination Marketing Masterclass organized by the Institute of Communication and presented by Michael Leander in Athens, Greece on 23 October 2013. 65 top managers and marketers from the tourism and travel industry in Greece attended. The marketing masterclass was kindly supported by SETE, Marketing Greece and H Hotels (the association of hotels in Greece). The audience contributed with highly valuable and relevant input on how the tourism & travel industry in Greece can grow in the coming years. Greece saw more than 15 million visitors in 2012 and expect to grow that number significantly over the coming years. Michael Leander said: nothing is better than spending a day with a group of highly professional people whom really want to get inspiration on how they can improve their own business whilst contributing to the improvement of tourism in Greece. I

Tourism and travel marketing masterclass with Michael Leander: Athens, Greece

Michael Leander

Marketing management RTU notes

Akhilesh Krishnan

Customer Success & The Value Stream Discovery Loop

Guita Gopalan

5 Ways to Improve Your Digital Marketing Strategy

ForexioFx

Similar to Natural intelligence meetup - long live the buyer's journey (20)

Real-time Buyer Intelligence

Mapping Customer Journey from Awareness to Advocacy

HeroConf: Taking a Full Funnel Approach to Digital Marketing

How to Develop Content for the Modern Customer Journey - #SPARK15

Unit 1 introduction

The Customer Architecture Model

Momentum – new perspectives on demand generation

The selling (R)evolution

The Selling (R)Evolution

Shopper Insights: The State of the Science

Digital Marketing.pptx

Smart Marketing Workshop Porto: Smarten up your social media & online marketi...

Justin Cannon's Presentation at Mumbrella's B2B Marketing Summit

Plan de negocios y estudio de mercado

What really matters in the automotive customer journey @ ag analytics

Tourism and travel marketing masterclass with Michael Leander: Athens, Greece

Marketing management RTU notes

Customer Success & The Value Stream Discovery Loop

5 Ways to Improve Your Digital Marketing Strategy

Recently uploaded

Brand experience Dream Center Peoria Presentation.pdf

tbatkhuu1

Martal Group - B2B Lead Gen Agency - Onboarding Overview

Martal Group

Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

The Science of Landing Page Messaging.pdf

VWO

Situation Analysis | Management Company.

DanielaQuiroz63

What is Google Search Console and What is it provide?

riteshhsociall

In the dynamic realm of business, marketing and technology, where change is inevitable, the marketing landscape finds itself engulfed in the currents of the AI fear cycle. Fear of loss, apprehension about change, and the threat to established norms create a maelstrom of uncertainty, challenging organizations to navigate (yet another new terrain of transformation) these treacherous waters of transformation. In this session, Kristin Wozniak will get to the heart of this fear cycle, exploring its nuances, implications, and the path forward for marketing departments in the era of AI. Key Takeaways: •Understanding the Fear Cycle: By dissecting the psychological and emotional responses triggered by the advent of AI in marketing, attendees will gain a deeper understanding of the underlying fears that hinder organizational change. Recognizing the fear of loss, anxiety about expertise, and apprehension towards unfamiliarity as key drivers, marketers can better navigate the turbulence of change management. •Embracing Continuous Learning and Adaptation: As AI reshapes traditional roles and processes, the notion of expertise undergoes a fundamental shift. Attendees will learn the importance of fostering a culture of continuous learning and adaptive expertise, wherein executives and marketers embrace uncertainty and prioritize strategic questioning over claiming mastery. This shift in mindset enables organizations to stay agile and responsive in the face of evolving technological landscapes.•Challenging Norms and Fostering Innovation Through Courageous Inquiry: By daring to ask the right questions and challenging entrenched norms, marketers can pave the way for transformative change within their departments. Attendees will be encouraged to confront traditional paradigms, such as the necessity of certain roles like the CMO, the efficacy of RFPs, and the inefficiencies in billing practices. Through courageous inquiry and a willingness to embrace discomfort, organizations can unlock new possibilities, driving innovation and staying ahead of the curve in the marketing department of tomorrow.

Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Scaling your content production and workflow with AI Learn how to work smarter rather than harder to produce high-quality content at scale with the resources you already have. Make your team faster and more productive by incorporating AI-related tools and methodologies into your workflow. In this master class, you will learn about some of the dominant AI tools for research, content development and copywriting and how to use them to expand your capabilities with little to no investment other than time. The presentation will dispel some myths and provide the key steps to get you up and running with AI incorporated into your marketing workflow, whether for yourself or your clients. Key Takeaways: You will learn about the predominant AI tools, their strengths and weaknesses, where and how to use them in your marketing efforts, related best practices, missteps to avoid, and where and how to add automation to scale your ongoing marketing activities.

Generative AI Content Creation - Andrew Jenkins

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

No Cookies No Problem - Steve Krull, Be Found Online

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Look to the horizon of SEO, starting with effective competitive benchmarking to level-set executives, mitigate escalations, identify algorithm updates, and point to content gaps. Witness how the pioneering trends set by China's e-commerce landscape have been a portend for global SEO. Consider what may come from Generative AI and ultimately Artificial General Intelligence AGI. Key Takeaways: 1. Clear competitive benchmarking 2. Google mirroring Baidu's evolution 3. The advent of personal AI assistants

Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

AI is transforming the marketing landscape by pioneering the creation of dynamic marketing videos, crafting compelling stories in real-time, and developing automated, personalized responses based on intricate customer data analysis. With advanced machine learning and natural language processing capabilities, AI tools are now adept at producing engaging and highly targeted video content that resonates with the audience's specific interests and behaviors. These AI systems can analyze viewer reactions and engagement metrics to refine video elements, ensuring each story is more captivating than the last. Furthermore, AI excels in real-time storytelling, adapting narratives on the fly to maintain viewer interest and engagement. It can also interpret and respond to customer interactions with personalized messages, offering solutions, recommendations, or information tailored to each individual's unique journey and preferences. This level of personalization and adaptability in video marketing was once a distant dream but is now a powerful reality, thanks to AI's continuous evolution and learning.

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

Major SEO Trends in 2024 - Banyanbrain Digital

Banyanbrain

Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication. Takeaways: Tactics and benchmarks for SEO content that converts in 2024 Page layouts and content formats that convert organic traffic Crafting keyword strategy and calls-to-action for conversion

SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand

The Future of Brands on LinkedIn - Alison Kaltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the annals of unsolved crimes, the Hinterkaifeck Murders stand as a haunting testament to the enigmatic and macabre. This chilling incident, which occurred in rural Germany in 1922, continues to captivate the imagination of investigators, historians, and true crime enthusiasts alike. The events that transpired at Hinterkaifeck, a remote farmstead located about 70 kilometers north of Munich, remain shrouded in mystery, with numerous unanswered questions lingering over the decades.

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

elizabethella096

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Media Logic

How to Leverage Behavioral Science Insights for Direct Mail Success

Aggregage

Build Your Own GPT to Optimize Your Marketing This session is designed to revolutionize how you approach marketing strategies, content creation, and customer engagement by leveraging the power of AI and GPT technology. Whether you're looking to enhance your brand's presence, streamline operations, or create unparalleled customer experiences, this masterclass will provide you with the insights and tools you need to succeed in the evolving digital landscape. Key takeaways: An introduction to AI and ChatGPT and its role in marketing. A brief look at ethical considerations, transparency, privacy and limitations. Build your own custom GPT - a personal assistant who learns with each and every interaction. Top ways to create compelling content: Blogs, social media posts, and email marketing Future of Marketing with AI

Chat GPT Master Class - Leslie Hughes, PUNCH Media

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Kraft Mac and Cheese campaign presentation

tbatkhuu1

Call Girls In Majnu Ka Tilla (Delhi) Call or Whataap {+91-8377877756} Escorts Provide 24×7 Available With Room ☆☆TIMINGS 24 HOURS OPENS☆☆☆ Booking Now Gentleman Only:-Call Now Best High Class Normal Call Girls Escorts Service In Delhi NCR 24-7 Hours Available Service I provide In Delhi NCR Female Escorts Sex Service 100% Customers Satisfaction Guarantee VIP Profiles Top Grade Service 100% Cooperative All round Service ꧁❤8377877756❤꧂ InCall: – You Can Reach At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation OutCall: – Service For Out Call You Have To Come Pick The Girl From My Place. We Also Provide Door Step Services. Note: – Pic Collectors Time Passers And Bargainers Stay Away As We Respect The Value Of Your Money And Time And Expect The Same From You. 8377877756. Hygienic: – Full Ac Neat And Clean Rooms Available In Hotel 24 * 7 Hrs In Delhi NCR 8377877756. Place: – South Extension Nehru Place Saket Malviya Nagar Munirka Vasant Kunj Safdarjung Katwaria Sarai Lajpat Nagar Kalkaji Hauz Khas Mahipalpur Dwarka Karol Bagh Noida Gurgaon Faridabad All Outcall Only Hotel Service In Delhi Ncr 8377877756. We are providing. : – House Wife’s : – Private Independent House Wife’s : – Private Independent Collage Going Girls : – Corporate MNC Working Profiles : – Call Center Girls : – Live Band Girls : – Foreigners and Many More: – Independent Models Service type : – Incall Short 2500 : – Outcall Short 3500 : – Incall Night 8500 : – Outcall Night 95,00 For Pictures And Other Details Pls Whatsapp Me Otherwise Call Me Any Time Incall Outcall Both Are Services Available Door Step, House, Apartment, Guest House, Flate, All Star Hotel Available ꧁❤8377877756❤꧂ THANKS FOR VISITING. Booking 24×7 HRS

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756

dollysharma2066

Recently uploaded (20)

Brand experience Dream Center Peoria Presentation.pdf

Martal Group - B2B Lead Gen Agency - Onboarding Overview

The Science of Landing Page Messaging.pdf

Situation Analysis | Management Company.

What is Google Search Console and What is it provide?

Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...

Generative AI Content Creation - Andrew Jenkins

No Cookies No Problem - Steve Krull, Be Found Online

Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

Major SEO Trends in 2024 - Banyanbrain Digital

SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

The Future of Brands on LinkedIn - Alison Kaltman

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

How to Leverage Behavioral Science Insights for Direct Mail Success

Chat GPT Master Class - Leslie Hughes, PUNCH Media

Kraft Mac and Cheese campaign presentation

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756

Natural intelligence meetup - long live the buyer's journey

1. REMARKETING IS DEAD Long live the buyer's journey

2. Digital Marketing Is Complicated Today marketing is about pixels , events, segments audiences , funnels ,channels , CTR’s CTA’a etc.

3. It is increasingly harder to understand how these moving parts fit together in our marketing strategy.

4. CONTEXT “ the situation within which something exists or happens, and that can help explain it” *Cambridge dictionary definition.

5. Customer Journey DecisionAwareness Purchase Interest Consideration Discovery Low - Intent High - Intent Building Intent

6. Stage - 1 - Awareness Products and service solve problems and pains - are we aware of them?

7. Stage - 2 - Interest Do I want to solve my pain or problem - is there a keen interest?

8. Stage - 3 - consideration Potential solutions - Why should I consider yours?

9. Stage - 4 - Decision I decided to buy - Is the experience seamless

10. How understanding the buyer's journey can help us align our marketing efforts and strategy?

11. SEARCH = INTENT? I am deep inside the buying journey. Aware of my problem and have an interest in solving it . I am considering what will be my decision.

12. NOT All JOURNEYS ARE CREATED EQUAL A FEW MINUTES: MY TOOTH HURTS A COUPLE OF HOURS: I NEED A VPN TO ACCESS A WEBSITE A FEW DAYS: I AM LONELY AND A DATING SITE CAN HELP OR WEEKS: I NEED A MORTGAGE EVEN MONTHS: I NEED A NEW MARKETING PLATFORM FOR MY BUSINESS

13. Customer Journey DecisionAwareness Purchase Interest Consideration Discovery Low - Intent High - Intent Building Intent

14. JOURNEY STAGE = CONTEXT WHERE DO WE MEET THE BUYER IN HIS JOURNEY? HOW MANY TIMES? DO WE HELP HIM ADVANCE?

15. MULTI TOUCH MARKETING OUR GOAL IS TO MEET THE BUYER WHEREVER HE IS. PLATFORM AGNOSTIC ,JOURNEY DRIVEN.

16. CHALLENGES ATTRIBUTION WARS - WHO CONTRIBUTED TO THE SALE? SOLUTION - TECHNOLOGICAL & OUTCOME (ROI) FRAGMENTATION - INFINITE PATHS IN A JOURNEY SOLUTION - KISS - START SMALL MEASURE IMPACT COMMON SENSE - JOURNEY LENGTH VS PRODUCT VS TICKET PRICE

17. “A TOOL IS ONLY AS GOOD AS THE PERSON USING IT”

Natural intelligence meetup - long live the buyer's journey

Recommended

Recommended

More Related Content

What's hot

What's hot (6)

Similar to Natural intelligence meetup - long live the buyer's journey

Similar to Natural intelligence meetup - long live the buyer's journey (20)

Recently uploaded

Recently uploaded (20)

Natural intelligence meetup - long live the buyer's journey