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Webinar Beyond spreadsheets - IBM Cognos

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Sales & Marketing beyond spreadsheets

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Webinar Beyond spreadsheets - IBM Cognos

  1. 1. Webinar Sales en Marketing Beyond Spreadsheets Door Bas Jansen – Performance management consultant Finext
  2. 2. What: Where: Who is Finext Intro Agenda Situation Relations Vision Demonstration
  3. 3. Key Questions: Hoe sla je een brug tussen en marketing, sales en control? Hoe wordt de boodschap van sales & marketeers gehoord in de board? Hoe creëer je maximaal tijd en inzicht voor je klanten en campagnes? Who is in: Sales-managers Sales-professionals Marketing-managers Marketing-professionals Business controllers Commercial controllers What to cover: pain – needs – role – mood – empowering – vision – possibilities Intro Agenda Situation Relations Vision Demonstration
  4. 4. Needs: - More time to focus on your job - Feeling support & trust of the organization - Less waiting time for response - Speak your own language - No wasting time to bundle information - No incorrect data Pain: Information lack Intro Agenda Situation Relations Vision Demonstration
  5. 5. Roles: Board Strategic Policy Targets Control Performances Marge Stocks Marketing Campaigns Key products Target industries Sales Revenue Customers Regions Customer Buying Be happy Empowering: Marketing Sales Board Customer Control Mood: Intro Agenda Situation Relations Vision Demonstration
  6. 6. Vision: - Keep it simple - Maturity phasing - Regulation of information possibilities: Customer behaviour Performance monitoring Marge simulation What-if Campaign feedback Profit management Competitor monitoring Intro Agenda Situation Relations Vision Demonstration
  7. 7. Bas Jansen bas.jansen@finext.nl 06 2042 8029 Next event: 15 November: Webinar supply chain management beyond spreadsheets 29 November: Webinar deep dive customer value management Questions or nuggets? Intro Agenda Situation Relations Vision Demonstration

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