This is a copy of the afternoon breakout session given by District MPRC Chairman James Martin to Club PR Officers and Presidents.

1. District 1010 Assembly – MPRC Session Aberdeen Exhibition & Conference Centre Saturday, 8 May 2010

2. identify

3. relationships

4. communicate

5. sparks interest

6. human interest

7. readership

9. different

11. target

12. select

13. go with it

14. G & G

22. club crisis practicals

23. Buy a little time Think about what you need to do next Establish the facts Contact the DG & DMPRCC Designate a spokesperson for your Club Agree a statement of facts Everyone sticks to the plan of action