District Assembly 2010 - Thanks for Life

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Presentation given by Past District Governor John Minhinick on the District's performance in the Thanks for Life Campaign in February 2010

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District Assembly 2010 - Thanks for Life

  1. 1. Thanks for Life Rotary District 1010 - Scotland North
  2. 2. Thanks for Life 2009-10 Update & 2010-11 Plans
  3. 3. <ul><li>“ Thanks for Life” </li></ul><ul><li>Aims </li></ul><ul><li>Raise funds to match the Gates Challenge </li></ul><ul><li>Improve the profile of Rotary </li></ul><ul><li>Recruit new Rotarians </li></ul>
  4. 7. 2009-10 Summary Matrix
  5. 8. OLDMELDRUM HAVING FUN
  6. 9. End of April 2010 59 Clubs have pledged £98,931
  7. 10. <ul><li>“ Thanks for Life” </li></ul><ul><li>Assembly Report </li></ul><ul><li>Raise funds to match the Gates Challenge </li></ul><ul><li>Improve the profile of Rotary </li></ul><ul><li>Recruit new Rotarians </li></ul>Great collective success in 2009-2010 with over £100,000 likely to be raised. However over half of the Clubs likely to miss the 30/6/10 target amount Current feedback suggests that few, if any, new Rotarians came out of the project. Needs to be a more overt part of the 2010-2011 programme. Good use of local media outlets but mostly print rather than radio or TV. Variable quality of information handed out to the public. National media coverage was poor. 8/10 5.5/10 2.5/10
  8. 11. Six self-styled ‘geriatric Geronimos’ – with an aggregate age of over 360 years – will take a leap of faith on 22nd May over Perthshire’s Strathallan Airfield in a team tandem skydive for three good causes. You can help by sponsoring a brave skydiver. Log on to: www.jumpnuts.co.uk or www.jumpnuts.org.uk Dunfermline RC JumpNuts
  9. 12. Thank You For Your Support A future idea for District 1010? Plymouth Albion vs The Cornish Pirates promoting “ Thanks for Life” during the pre-match warm-up
  10. 13. What Next? <ul><li>What Next? </li></ul><ul><li>Complete projects </li></ul><ul><li>Maximise the PR benefit of the completed projects </li></ul><ul><li>Plan for RY 2010-2011 </li></ul><ul><li>Share ideas and experiences </li></ul><ul><li>30 Clubs still to let me know what was done </li></ul>
  11. 14. What Next? <ul><li>Feedback – Positive </li></ul><ul><li>Good local contact with all ages </li></ul><ul><li>Positive promotion of Rotarian activities </li></ul><ul><li>Raised public awareness </li></ul><ul><li>Strengthened links with schools </li></ul><ul><li>Good banners, posters, stickers, wrist bands etc. </li></ul><ul><li>Good corporate support e.g. Tesco and Sainsbury </li></ul><ul><li>Collaboration between Clubs </li></ul><ul><li>Collaboration with Interact Clubs </li></ul><ul><li>Good local press coverage </li></ul>
  12. 15. What Next? <ul><li>Feedback – Negative </li></ul><ul><li>Limited “national” publicity </li></ul><ul><li>More posters needed especially with simple message </li></ul><ul><li>Confused titles – Thanks For Life vs Polio Plus vs End Polio Now vs Purple Pinkie </li></ul><ul><li>Lead time too short especially with schools </li></ul><ul><li>Variable message from Tesco & Sainsbury </li></ul><ul><li>Message affected by other events e.g. Haiti earthquake appeal </li></ul><ul><li>Time of the year </li></ul>
  13. 16. What Next? <ul><li>Forward to 2010-2011 </li></ul><ul><li>Objectives: </li></ul><ul><li>  Raise funds for End Polio Now </li></ul><ul><li>Feature the End Polio Now programme in the media and local publicity </li></ul><ul><li>Advertise the work of Rotary as a service organisation to the general public and potential new members </li></ul>
  14. 17. What Next? <ul><li>Forward to 2010-2011 </li></ul><ul><li>General Issues: </li></ul><ul><li>  Maximise Club and Rotarian involvement – educate about polio and world humanitarian issues </li></ul><ul><li>Active involvement in the polio programme through participation in NIDs </li></ul><ul><li>Need effective promotional material which explains the humanitarian issue and Rotary’s role, and invites interest in the wider work of Rotary </li></ul><ul><li>Work with schools the planning should start well before the summer break </li></ul><ul><li>Purple pinkie events worked well, but many clubs need more specific operational guidance </li></ul>
  15. 18. What Next? <ul><li>Forward to 2010-2011 </li></ul><ul><li>Challenges for District & Club Teams: </li></ul><ul><li>  Get better national and regional media exposure </li></ul><ul><li>Develop more eye-catching publicity material </li></ul><ul><li>Coordinate the supply of material including wrist bands, lapel stickers, posters </li></ul><ul><li>Draw up a purple pinkie handbook, based on experience of clubs </li></ul><ul><li>Coordinate overall policy in collaboration with the RIBI and District 1010 team – fix a date for district roll-out – preferably away from Red Nose Day </li></ul><ul><li>Consider a high profile event or association </li></ul>
  16. 19. What Next? Forward to 2010-2011 Raising money to meet the Gates Challenge OK but: Are Rotarians fit for purpose to tell the Rotary story ? Are Rotarians fit for purpose to help to recruit new Rotarians?
  17. 20. What Next? Work with schools, colleges & universities Promote & collect at shopping centres Organise club events Organise entertainment Activities & sponsorship Charity Shop Link with high profile events Public Displays Auctions Raffles & Lotteries Opportunity Collections NID Options for 2010-2011
  18. 21. What Next? Focus on Purple Crocus Clubs across RIBI could increase the focus on the purple theme by planting areas of purple crocus £40 600 crocus 3000 florets
  19. 22. What Next? Original Target Estimate Raised by 30 th June 2010 Still to Raise by 30 th June 2012 - Total Still to Raise by 30 th June 2012 – Per Club $2954 £1969 $257,000 $265,000 $522,000 The District 1010 Challenge to 30 June 2012
  20. 23. 2009 to 2010 was a great year for raising funds with District 1010 likely to raise over £100,000 The job is only half done 2010 to 2011 must be another great year

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