MPRC Presentation - Assembly 2011 Breakout

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Rotary District 1010 Marketing Presentation delivered by Gary Macalister, District Marketing Officer at the MPRC Breakout session during the 2011 Assembly held in May at the Aberdeen Exhibition and Conference Centre

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MPRC Presentation - Assembly 2011 Breakout

  1. 1. Making MPRC Work in Your Club<br />
  2. 2. “EH?”<br />
  3. 3. MPRC<br />A fully integrated team, ensuring that all aspects of Marketing, Publicity and Communications are progressed in a joined-up manner, incorporating Media, Newsletter, Web and Archives. <br />
  4. 4. “No better!!”<br />
  5. 5. Objectives<br /><ul><li>Provide information to members</li></li></ul><li>Objectives<br /><ul><li>Provide information to members
  6. 6. Provide information to the public</li></li></ul><li>Objectives<br /><ul><li>Provide information to members
  7. 7. Provide information to the public
  8. 8. Raise the profile of Rotary</li></li></ul><li>Objectives<br /><ul><li>Provide information to members
  9. 9. Provide information to the public
  10. 10. Raise the profile of Rotary
  11. 11. Celebrate what we do</li></li></ul><li>Objectives<br /><ul><li>Provide information to members
  12. 12. Provide information to the public
  13. 13. Raise the profile of Rotary
  14. 14. Celebrate what we do
  15. 15. Attract new members</li></li></ul><li>Objectives<br /><ul><li>Provide information to members
  16. 16. Provide information to the public
  17. 17. Raise the profile of Rotary
  18. 18. Celebrate what we do
  19. 19. Attract new members
  20. 20. Sell the club to guest speakers</li></li></ul><li>Objectives<br /><ul><li>Provide information to members
  21. 21. Provide information to the public
  22. 22. Raise the profile of Rotary
  23. 23. Celebrate what we do
  24. 24. Attract new members
  25. 25. Sell the club to guest speakers
  26. 26. Give the speakers’ organisations profile</li></li></ul><li>Objectives<br /><ul><li>Provide information to members
  27. 27. Provide information to the public
  28. 28. Raise the profile of Rotary
  29. 29. Celebrate what we do
  30. 30. Attract new members
  31. 31. Sell the club to guest speakers
  32. 32. Give the speakers’ organisations profile
  33. 33. Maintain links with the Family of Rotary</li></li></ul><li>Objectives<br /><ul><li>Provide information to members
  34. 34. Provide information to the public
  35. 35. Raise the profile of Rotary
  36. 36. Celebrate what we do
  37. 37. Attract new members
  38. 38. Sell the club to guest speakers
  39. 39. Give the speakers’ organisations profile
  40. 40. Maintain links with the Family of Rotary
  41. 41. Maintain links with Inner Wheel</li></li></ul><li>Objectives (Cont’d)<br /><ul><li>Advertise club events</li></li></ul><li>Objectives (Cont’d)<br /><ul><li>Advertise club events
  42. 42. Raise your club’s profile in RI/RIBI</li></li></ul><li>Objectives (Cont’d)<br /><ul><li>Advertise club events
  43. 43. Raise your club’s profile in RI/RIBI
  44. 44. Ensure all your club’s history is collated</li></li></ul><li>Objectives (Cont’d)<br /><ul><li>Advertise club events
  45. 45. Raise your club’s profile in RI/RIBI
  46. 46. Ensure all your club’s history is collated
  47. 47. Prepare information for future charters</li></li></ul><li>Objectives (Cont’d)<br /><ul><li>Advertise club events
  48. 48. Raise your club’s profile in RI/RIBI
  49. 49. Ensure all your club’s history is collated
  50. 50. Prepare information for future charters
  51. 51. Ensure best timings of club events</li></li></ul><li>Objectives (Cont’d)<br /><ul><li>Advertise club events
  52. 52. Raise your club’s profile in RI/RIBI
  53. 53. Ensure all your club’s history is collated
  54. 54. Prepare information for future charters
  55. 55. Ensure best timings of club events
  56. 56. Compete for District MPRC trophies</li></li></ul><li>Objectives (Cont’d)<br /><ul><li>Advertise club events
  57. 57. Raise your club’s profile in RI/RIBI
  58. 58. Ensure all your club’s history is collated
  59. 59. Prepare information for future charters
  60. 60. Ensure best timings of club events
  61. 61. Compete for District MPRC trophies
  62. 62. Compete for RIBI MPRC trophies</li></li></ul><li>So What Size Team do I Need? <br />3?<br />
  63. 63. So What Size Team do I Need? <br />4?<br />
  64. 64. So What Size Team do I Need? <br />5?<br />More?<br />
  65. 65. So What Size Team do I Need? <br /><ul><li>One person from each Service Committee</li></li></ul><li>So What Size Team do I Need? <br /><ul><li>One person from each Service Committee
  66. 66. Newsletter Editor</li></li></ul><li>So What Size Team do I Need? <br /><ul><li>One person from each Service Committee
  67. 67. Newsletter Editor
  68. 68. Webmaster</li></li></ul><li>So What Size Team do I Need? <br /><ul><li>One person from each Service Committee
  69. 69. Newsletter Editor
  70. 70. Webmaster
  71. 71. Archivist</li></li></ul><li>So What Size Team do I Need? <br /><ul><li>One person from each Service Committee
  72. 72. Newsletter Editor
  73. 73. Webmaster
  74. 74. Archivist
  75. 75. Speakers’ Coordinator</li></li></ul><li>So What Size Team do I Need? <br /><ul><li>One person from each Service Committee
  76. 76. Newsletter Editor
  77. 77. Webmaster
  78. 78. Archivist
  79. 79. Speakers’ Coordinator
  80. 80. Awards Coordinator</li></li></ul><li>So What Size Team do I Need? <br /><ul><li>One person from each Service Committee
  81. 81. Newsletter Editor
  82. 82. Webmaster
  83. 83. Archivist
  84. 84. Speakers’ Coordinator
  85. 85. Awards Coordinator
  86. 86. MPRC Coordinator</li></li></ul><li>So What Size Team do I Need? <br /><ul><li>One person from each Service Committee
  87. 87. Newsletter Editor
  88. 88. Webmaster
  89. 89. Archivist
  90. 90. Speakers’ Coordinator
  91. 91. Awards Coordinator
  92. 92. MPRC Coordinator</li></ul>So potentially 7-10 depending upon club size<br />
  93. 93. OK, So How Could I do This? <br />
  94. 94. OK, So How Could I do This? <br /><ul><li>Each team member covers own events</li></li></ul><li>OK, So How Could I do This? <br /><ul><li>Each team member covers own events
  95. 95. Rota in place to cover club nights</li></li></ul><li>OK, So How Could I do This? <br /><ul><li>Each team member covers own events
  96. 96. Rota in place to cover club nights
  97. 97. All write-ups and photographs sent to Web, Archives and MPRC Coordinator</li></li></ul><li>OK, So How Could I do This? <br /><ul><li>Each team member covers own events
  98. 98. Rota in place to cover club nights
  99. 99. All write-ups and photographs sent to Web, Archives and MPRC Coordinator
  100. 100. Coordinator issues to Media/Press single-send</li></li></ul><li>OK, So How Could I do This? <br /><ul><li>Each team member covers own events
  101. 101. Rota in place to cover club nights
  102. 102. All write-ups and photographs sent to Web, Archives and MPRC Coordinator
  103. 103. Coordinator issues to Media/Press single-send
  104. 104. Webmaster posts on club webpage </li></li></ul><li>OK, So How Could I do This? <br /><ul><li>Each team member covers own events
  105. 105. Rota in place to cover club nights
  106. 106. All write-ups and photographs sent to Web, Archives and MPRC Coordinator
  107. 107. Coordinator issues to Media/Press single-send
  108. 108. Webmaster posts on club webpage
  109. 109. Newsletter Editor includes in next edition</li></li></ul><li>OK, So How Could I do This? <br /><ul><li>Each team member covers own events
  110. 110. Rota in place to cover club nights
  111. 111. All write-ups and photographs sent to Web, Archives and MPRC Coordinator
  112. 112. Coordinator issues to Media/Press single-send
  113. 113. Webmaster posts on club webpage
  114. 114. Newsletter Editor includes in next edition
  115. 115. Archivist stores </li></li></ul><li>OK, So How Could I do This? <br /><ul><li>Each team member covers own events
  116. 116. Rota in place to cover club nights
  117. 117. All write-ups and photographs sent to Web, Archives and MPRC Coordinator
  118. 118. Coordinator issues to Media/Press single-send
  119. 119. Webmaster posts on club webpage
  120. 120. Newsletter Editor includes in next edition
  121. 121. Archivist stores
  122. 122. Regular (monthly?) MPRC Meeting</li></li></ul><li>
  123. 123.
  124. 124.
  125. 125.
  126. 126.
  127. 127.
  128. 128.
  129. 129.
  130. 130.
  131. 131.
  132. 132.
  133. 133.
  134. 134.
  135. 135.
  136. 136.
  137. 137. Reflections/Thoughts/Questions<br />

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