Internal communication refers to communication within an organization between employees, while external communication is between an organization and outside parties like customers, suppliers, and investors. There are seven C's of effective business communication: correctness, clarity, conciseness, completeness, consideration, concreteness, and courtesy. Communication is essential for organizations as it allows for the exchange of information, ideas, plans, and agreements needed to conduct business operations and sales.

1. Business Communication and its types
Presentation By:
Mr.Shahab Gori
Mr.Adnan Iqbal
Mr.Zahid Hussain
Mr.Muhammad Daniyal
Mr.Hasan Zeb

2. Business Communication and itsTypes
Communication
Communication is the exchange of ideas, opinions and information
through written or spoken words, symbols or actions. Communication is a
dialogue, not a monologue. In fact, communication is more concerned with a dual
listening process. For communication to be effective, the message must mean the
same thing to both the sender and the receiver.

3. Business Communication
Business Communication is any communication used to promote a product,
service, or organization – with the objective of making sale. In business
communication, message is conveyed through various channels of communication
including internet, print (publications), radio, television, outdoor, and word of mouth.
Business Communication and itsTypes

4. Organization
It’s an arrangements between individuals and groups in human society that
structure relationships and activities (Business, Political, Religious or social). In other
words, an organization is a group of people identified by shared interests or purpose,
for example, a Bank . A good Example is UN (The United Nations).
Business Communication and itsTypes

5. Importance Of Communication in an Organization
Business Communication and itsTypes
It is needed for:
*Exchanging information
*Exchanging options
*Making plans and proposals
*Reaching agreement
*Executing decisions
*Sending and fulfilling orders
*Conducting sales

6. Business Communication and itsTypes
Types of Business Communication
There are two types of business communication in an organization:
1. Internal Communication
2. External Communication
Internal Communication
Communication within an organization is called “Internal
Communication”. It includes all communication within an organization.
It may be informal, formal function, or department providing
communication in various forms to employees.

7. External Communication:
Business Communication and itsTypes
The transmission of information between an Organization and other people.
For Example, Customers, Suppliers, investors, Shareholders and Society at large.
Effective External Communication is also an important factor because it helps to
motivate people towards organization. It helps an organization to catch a good eye of
public and the other companies.
Effective internal communication is a vital mean of addressing organizational
concerns. Good communication may help to increase job satisfaction, safety,
productivity, and profits and decrease grievances and turnover.

8. A.
B.
Internal Communication ?A or B ?
External communication ? A or B ?

9. Effective Communication
Effective communication is a key interpersonal skill and learning how we
can improve our communication and has many benefits. Communication is a two
way process, so improving communication involves both how we send and receive
messages.
The Seven C’s of Effective Business Communication:
Business Communication and itsTypes
1. Correctness
2. Clarity
3. Conciseness
4. Completeness
5. Consideration
6. Concreteness
7. Courtesy
Of

10. Business Communication and itsTypes
1.Correctness
I. Use the right level of language
II. Correct use of grammar, spelling and punctuation
III. Accuracy in stating facts and figures
2.Clarity
Clarity demands the use of simple language and easy sentence structure in
composing the message.When there is clarity in presenting ideas, it’s easy for the
receiver/decoder to grasp the meaning.
A concise message saves time of both the sender and the
receiver. Conciseness, in a business message, can be achieved by avoiding
wordy expressions and repetition. Using brief and to the point sentences,
including relevant material makes the message concise. Achieving
conciseness does not mean to loose completeness of message.
3.Consiceness

11. Business Communication and itsTypes
4.Completeness
By completeness means the message must bear all the necessary
information to bring the response you desire.The sender should answer all the
questions and with facts and figures
It refers to the use ofYou attitude, emphases positive pleasant facts,
visualizing reader’s problems, desires, emotions and his response. Consideration
demands to put oneself in the place of receiver while composing a message
5. Consideration

12. Business Communication and itsTypes
6. Concreteness
Being definite, vivid specific rather than vague, obscure and general leads to
concreteness of the message. Facts and figures being presented in the message
should be specific.
Concreteness reinforces confidence.
7. Courtesy
In business, almost everything starts and ends in courtesy. Courtesy
means not only thinking about receiver but also valuing his feelings. Much can
be achieved by using polite words and gestures, being appreciative, thoughtful,
tactful, and showing respect to the receiver. Courtesy builds goodwill.
Courtesy strengthen relations.

13. Conclusion
Importance of communication in business ?
How communication affects business ?
A simple sentence which sums up the topic:
‘Communication is the lifeblood of business’

14. THANK YOU 

15. Any Questions ?