2. What IS communication
strategY?
Communication strategy is the scheme of
planning how to share information.
Communication strategy is the choice of the
most useful objectives of communication,
and recognition that we use in order to
easily convey messages and information.
5. COMMUNICATION
Communication is the process of
exchanging words, signs, or information
with others. It is done either verbally or
non-verbally.
Communication enables us to pass
information.
We understand others because of
communication. Effective
communication brings people closer and
together. Being able to communicate
well is important for every human being.
7. CAVE PAINTINGS
Cave Paintings are the oldest methods of
communication. They were used to mark
territories. Major events were also recorded
through these paintings.
8. With raising awareness, people started to use courier
services. Letters were delivered from one person to
another through postal services. Newspapers are still a
wide form of communication used. Every other house
has a newspaper delivery every day.
Postal System and Newspapers
9. With the advent of Print Media, Radios were
introduced after that. Radios are a source of news
as well as entertainment for people. Televisions are
a great source of entertainment. They are a mode
of indirect communication to the larger audience.
Radio and Television
10. Telegraph and Telephone
Within 50 years of its invention, telephones became an
essential part of every household and office. The devices
transmitted human audio into signals. Telegraphs were
introduced to send text messages more quickly than written
messages. It helped in sending information across the country.
11. THE INTERNET
The world of the Web has brought people closer.
Tim Berners-Lee invented the World Wide Web
in 1990. Satellites support the internet. Through
the internet, we can search for anything,
anywhere in the whole world.
13. A speaker carries out nomination to
collaboratively and productively establish
a topic. Basically, when you employ this
strategy, you try to open a topic with the
people you are talking to.
NOMINATION
15. Example: Have you noticed the weird
weather lately? Is this because of global
warming?
Example: I was late for class again! The
MRT stopped midway. What is wrong with
the MRT?
NOMINATION
16. rESTRICTION
Restriction in communication refers to any
limitation you may have as a speaker. When
communicating in the classroom, in a
meeting, or while hanging out with your
friends, you are typically given specific
instructions that you must follow. These
instructions confine you as a speaker and
limit what you can say.
18. rESTRICTION
Example: They say that the Philippine economy
is getting better. Only the stupid think that,
right? (No one wants to be stupid.)
Example: That arrest move was a disaster
waiting to happen. Do you agree? (Yes/No)
19. TURN-TAKING
Turn-taking pertains to the process by
which people decide who takes the
conversational floor. There is a code of
behavior behind establishing and
sustaining a productive conversation,
but the primary idea is to give all
communicators a chance to speak.
21. TURN-TAKING
Example: I agree with the point just
made. But may l add that OFWs would
rather be home and work here so they
could be with their families.
Example: May I have the floor, sir? The
topic under discussion is the state of the
Philippine economy today. We want
better lives for all Filipinos, whether they
are working here or abroad.
22. tOPIC CONTROL
Topic control covers how procedural formality
or informality affects the development of topic
in conversations. For example, in meetings, you
may only have a turn to speak after the
chairperson directs you to do so. Contrast this
with a casual conversation with friends over
lunch or coffee where you may take the
conversational floor anytime.
24. tOPIC CONTROL
Example: How often do you ride the MRT, Tony?
How many times have you encountered a
stoppage in service?
Example: Your car may break down, too, Luna,
right? So you have to find another means of
getting to school. We all do not want to be late
for class, yes?
25. Topic shifting, as the name suggests,
involves moving from one topic to
another. In other words, it is where one
part of a conversation ends and where
another begins. This is the strategy that is
useful in introducing another topic. This
Strategy works best when there is follow-
through so that a new topic continues to
be discussed.
TOPIC SHIFTING
27. Example: This is a battle with corporations
that continue to pollute the environment.
But this is also a battle with man himself,
who continues to act as if there is another
Earth we can move to once this Earth dies.
Example: If we cannot use the Earth’s
resources, our economies will die. We need
to choose: the economy or the environment.
TOPIC SHIFTING
28. REPAIR
Repair refers to how speakers address the
problems in speaking, listening, and
comprehending that they may encounter in a
conversation. For example, if everybody in the
conversation seems to talk at the same time,
give way and appreciate other's initiative to
set the conversation back to its topic.
30. REPAIR
Example: When we look at the World Wide
Web, more popularly known as wwww…
excuse me, www, we find that this
Information Highway or rather Superhighway
is the means toward becoming part of a
globally economy, a global economy.
31. TERMINATION
Termination refers to the conversation participants'
close-initiating expressions that end a topic in a
conversation. Most of the time, the topic initiator
takes responsibility to signal the end of the
discussion as well. ends the interaction through
verbal and nonverbal Messages that both Speaker
and Listener send to each other.
33. TERMINATION
Example:
P1: So that’s it for our plans in the upcoming
Student Council elections.
P2: Yes.
P3: Okay, all done.
P4: Finished.
P1: See you in class.
P2, P3, P4: See you later.
