SlideShare a Scribd company logo
1 of 15
Is
Marketers
Changing
Their
Strategies
due
to
Big Data ?
The vast
majority of
marketers
still rely too
much on
r
marketers
depend on
data for
just 11%.
They put
data last
on their
list.
Really
?
But in today’s volatile business
environment, judgment built from
past experience is increasingly
unreliable
DO NOT WORRY
Big Data Comes to rescue !
Better
Decision
Making
Big
Data
Isn’t
Great
!!!
But hold
on, we
have
news
Majority struggle
with statistics
Research suggests that only
on an average 5% of
marketers knows Statistics
To Perform amazingly marketer must
have some unique qualities
What are
those
Qualities ?
Comfort with ambiguity.
Ability to ask strategic Questions based
on data.
Narrow focus on higher-order goals.
Qualities .
Sorry, but we
have sad news
Such
Qualities are
rare
One thing for
sure with
Positive
Unexpected
result

More Related Content

What's hot

Examining Growth Expectations
Examining Growth ExpectationsExamining Growth Expectations
Examining Growth ExpectationsMark Bills
 
Common Mistakes to Avoid in Google Analytics
Common Mistakes to Avoid in Google AnalyticsCommon Mistakes to Avoid in Google Analytics
Common Mistakes to Avoid in Google AnalyticsSelesti-Ltd
 
Analysis OF marketers flunk big data test
Analysis OF marketers flunk big data testAnalysis OF marketers flunk big data test
Analysis OF marketers flunk big data testUrvashiNigam1
 
Marketers flunk the big data test
Marketers flunk the big data testMarketers flunk the big data test
Marketers flunk the big data testIngle Ashwin
 
Data is worthless if you don’t communicate it
Data is worthless if you don’t communicate itData is worthless if you don’t communicate it
Data is worthless if you don’t communicate itYogita Bansal
 
Data-Driven Marketing Survey, by Domo
Data-Driven Marketing Survey, by DomoData-Driven Marketing Survey, by Domo
Data-Driven Marketing Survey, by DomoDomo
 
Secrets of Data-Driven Sales Managers
Secrets of Data-Driven Sales ManagersSecrets of Data-Driven Sales Managers
Secrets of Data-Driven Sales ManagersDomo
 
Trust: How to Get It, Keep It, Measure It and Regain It
Trust: How to Get It, Keep It, Measure It and Regain It Trust: How to Get It, Keep It, Measure It and Regain It
Trust: How to Get It, Keep It, Measure It and Regain It Paine Publishing
 
10 Universal Truths of Health Engagement
10 Universal Truths of Health Engagement10 Universal Truths of Health Engagement
10 Universal Truths of Health EngagementRevel
 
Marketers Flunk the Big Data Test by Patrick Spenner and Anna Bird
Marketers Flunk the Big Data Test  by Patrick Spenner and Anna BirdMarketers Flunk the Big Data Test  by Patrick Spenner and Anna Bird
Marketers Flunk the Big Data Test by Patrick Spenner and Anna BirdVimaleswar Babureddy
 
Big data and marketing
Big data and marketingBig data and marketing
Big data and marketingYogesh Kumar
 
Cross Channel Story Tellers for Social Marketers - Lindzee McCain - Social Fr...
Cross Channel Story Tellers for Social Marketers - Lindzee McCain - Social Fr...Cross Channel Story Tellers for Social Marketers - Lindzee McCain - Social Fr...
Cross Channel Story Tellers for Social Marketers - Lindzee McCain - Social Fr...Social Fresh Conference
 

What's hot (15)

Examining Growth Expectations
Examining Growth ExpectationsExamining Growth Expectations
Examining Growth Expectations
 
Common Mistakes to Avoid in Google Analytics
Common Mistakes to Avoid in Google AnalyticsCommon Mistakes to Avoid in Google Analytics
Common Mistakes to Avoid in Google Analytics
 
Analysis OF marketers flunk big data test
Analysis OF marketers flunk big data testAnalysis OF marketers flunk big data test
Analysis OF marketers flunk big data test
 
Marketers flunk the big data test
Marketers flunk the big data testMarketers flunk the big data test
Marketers flunk the big data test
 
Data is worthless if you don’t communicate it
Data is worthless if you don’t communicate itData is worthless if you don’t communicate it
Data is worthless if you don’t communicate it
 
Data-Driven Marketing Survey, by Domo
Data-Driven Marketing Survey, by DomoData-Driven Marketing Survey, by Domo
Data-Driven Marketing Survey, by Domo
 
Secrets of Data-Driven Sales Managers
Secrets of Data-Driven Sales ManagersSecrets of Data-Driven Sales Managers
Secrets of Data-Driven Sales Managers
 
Trust: How to Get It, Keep It, Measure It and Regain It
Trust: How to Get It, Keep It, Measure It and Regain It Trust: How to Get It, Keep It, Measure It and Regain It
Trust: How to Get It, Keep It, Measure It and Regain It
 
10 Universal Truths of Health Engagement
10 Universal Truths of Health Engagement10 Universal Truths of Health Engagement
10 Universal Truths of Health Engagement
 
Marketers Flunk the Big Data Test by Patrick Spenner and Anna Bird
Marketers Flunk the Big Data Test  by Patrick Spenner and Anna BirdMarketers Flunk the Big Data Test  by Patrick Spenner and Anna Bird
Marketers Flunk the Big Data Test by Patrick Spenner and Anna Bird
 
09.02.2018
09.02.201809.02.2018
09.02.2018
 
Intern
InternIntern
Intern
 
Communicating data
Communicating dataCommunicating data
Communicating data
 
Big data and marketing
Big data and marketingBig data and marketing
Big data and marketing
 
Cross Channel Story Tellers for Social Marketers - Lindzee McCain - Social Fr...
Cross Channel Story Tellers for Social Marketers - Lindzee McCain - Social Fr...Cross Channel Story Tellers for Social Marketers - Lindzee McCain - Social Fr...
Cross Channel Story Tellers for Social Marketers - Lindzee McCain - Social Fr...
 

Similar to Marketers Flunk the Big Data Test

Marketers Flunk the Big Data Test
Marketers Flunk the Big Data TestMarketers Flunk the Big Data Test
Marketers Flunk the Big Data TestKriti Verma
 
Marketers flunk the big data test
Marketers flunk the big data testMarketers flunk the big data test
Marketers flunk the big data testHarshit Maheshwari
 
Marketers flunk the big data test
Marketers flunk the big data testMarketers flunk the big data test
Marketers flunk the big data testSurabhi Srivastava
 
Analysis of hbr article marketers flunk the big data test
Analysis of hbr article marketers flunk the big data testAnalysis of hbr article marketers flunk the big data test
Analysis of hbr article marketers flunk the big data testShikhar Gupta
 
Marketers Flunk the Big Data Test by Patrick Spenner and Anna Bird
Marketers Flunk the Big Data Test  by Patrick Spenner and Anna BirdMarketers Flunk the Big Data Test  by Patrick Spenner and Anna Bird
Marketers Flunk the Big Data Test by Patrick Spenner and Anna BirdAditya Bhatia
 
Marketers Flunk the Big Data Test
Marketers Flunk the Big Data TestMarketers Flunk the Big Data Test
Marketers Flunk the Big Data TestAayush Jain
 
Marketers flunk the big data test
Marketers flunk the big data testMarketers flunk the big data test
Marketers flunk the big data testSanjay hansdak
 
Marketers flunk the big data test
Marketers flunk the big data testMarketers flunk the big data test
Marketers flunk the big data testVarun Tandon
 
Marketers flunk the big data
Marketers flunk the big dataMarketers flunk the big data
Marketers flunk the big dataPRAKASH RAJ
 
Marketers flunk big data test
Marketers flunk big data testMarketers flunk big data test
Marketers flunk big data testAshwin K Ashok
 
Marketers flunk the big data test
Marketers flunk the big data testMarketers flunk the big data test
Marketers flunk the big data testApratimRajShandilya
 
Marketers flunk the Big Data Test
Marketers flunk the Big Data Test Marketers flunk the Big Data Test
Marketers flunk the Big Data Test Rahul Chintu
 
Big data versus Marketers
Big data versus MarketersBig data versus Marketers
Big data versus MarketersTaruna Sudhakar
 
Marketers flunk the big data test
Marketers flunk the big data testMarketers flunk the big data test
Marketers flunk the big data testDeepak Sahu
 
Marketers Flunk the Big Data Test
Marketers Flunk the Big Data TestMarketers Flunk the Big Data Test
Marketers Flunk the Big Data TestSaurabh Ranjan
 
Marketers flunk the big data test
Marketers flunk the big data testMarketers flunk the big data test
Marketers flunk the big data testShashi Bala Gupta
 
Marketers flunk the Big Data Test
Marketers flunk the Big Data Test Marketers flunk the Big Data Test
Marketers flunk the Big Data Test Prasunn .
 
Marketers flunk the big data test
Marketers flunk the big data testMarketers flunk the big data test
Marketers flunk the big data testShreyas Jadhav
 

Similar to Marketers Flunk the Big Data Test (20)

BIG DATA PROBLEM
BIG DATA PROBLEMBIG DATA PROBLEM
BIG DATA PROBLEM
 
Marketers Flunk the Big Data Test
Marketers Flunk the Big Data TestMarketers Flunk the Big Data Test
Marketers Flunk the Big Data Test
 
Marketers flunk the big data test
Marketers flunk the big data testMarketers flunk the big data test
Marketers flunk the big data test
 
Marketers flunk the big data test
Marketers flunk the big data testMarketers flunk the big data test
Marketers flunk the big data test
 
Analysis of hbr article marketers flunk the big data test
Analysis of hbr article marketers flunk the big data testAnalysis of hbr article marketers flunk the big data test
Analysis of hbr article marketers flunk the big data test
 
Marketers Flunk the Big Data Test by Patrick Spenner and Anna Bird
Marketers Flunk the Big Data Test  by Patrick Spenner and Anna BirdMarketers Flunk the Big Data Test  by Patrick Spenner and Anna Bird
Marketers Flunk the Big Data Test by Patrick Spenner and Anna Bird
 
Marketers Flunk the Big Data Test
Marketers Flunk the Big Data TestMarketers Flunk the Big Data Test
Marketers Flunk the Big Data Test
 
Marketers flunk the big data test
Marketers flunk the big data testMarketers flunk the big data test
Marketers flunk the big data test
 
Marketers flunk the big data test
Marketers flunk the big data testMarketers flunk the big data test
Marketers flunk the big data test
 
Marketers flunk the big data
Marketers flunk the big dataMarketers flunk the big data
Marketers flunk the big data
 
Marketers flunk big data test
Marketers flunk big data testMarketers flunk big data test
Marketers flunk big data test
 
Marketers flunk the big data test
Marketers flunk the big data testMarketers flunk the big data test
Marketers flunk the big data test
 
Marketers flunk the Big Data Test
Marketers flunk the Big Data Test Marketers flunk the Big Data Test
Marketers flunk the Big Data Test
 
Big data versus Marketers
Big data versus MarketersBig data versus Marketers
Big data versus Marketers
 
Marketers flunk the big data test
Marketers flunk the big data testMarketers flunk the big data test
Marketers flunk the big data test
 
Marketers Flunk the Big Data Test
Marketers Flunk the Big Data TestMarketers Flunk the Big Data Test
Marketers Flunk the Big Data Test
 
Marketers flunk the big data test
Marketers flunk the big data testMarketers flunk the big data test
Marketers flunk the big data test
 
Ppt analytics
Ppt analyticsPpt analytics
Ppt analytics
 
Marketers flunk the Big Data Test
Marketers flunk the Big Data Test Marketers flunk the Big Data Test
Marketers flunk the Big Data Test
 
Marketers flunk the big data test
Marketers flunk the big data testMarketers flunk the big data test
Marketers flunk the big data test
 

Recently uploaded

Building on a FAIRly Strong Foundation to Connect Academic Research to Transl...
Building on a FAIRly Strong Foundation to Connect Academic Research to Transl...Building on a FAIRly Strong Foundation to Connect Academic Research to Transl...
Building on a FAIRly Strong Foundation to Connect Academic Research to Transl...Jack DiGiovanna
 
EMERCE - 2024 - AMSTERDAM - CROSS-PLATFORM TRACKING WITH GOOGLE ANALYTICS.pptx
EMERCE - 2024 - AMSTERDAM - CROSS-PLATFORM  TRACKING WITH GOOGLE ANALYTICS.pptxEMERCE - 2024 - AMSTERDAM - CROSS-PLATFORM  TRACKING WITH GOOGLE ANALYTICS.pptx
EMERCE - 2024 - AMSTERDAM - CROSS-PLATFORM TRACKING WITH GOOGLE ANALYTICS.pptxthyngster
 
Data Warehouse , Data Cube Computation
Data Warehouse   , Data Cube ComputationData Warehouse   , Data Cube Computation
Data Warehouse , Data Cube Computationsit20ad004
 
RadioAdProWritingCinderellabyButleri.pdf
RadioAdProWritingCinderellabyButleri.pdfRadioAdProWritingCinderellabyButleri.pdf
RadioAdProWritingCinderellabyButleri.pdfgstagge
 
Ukraine War presentation: KNOW THE BASICS
Ukraine War presentation: KNOW THE BASICSUkraine War presentation: KNOW THE BASICS
Ukraine War presentation: KNOW THE BASICSAishani27
 
Call Girls In Noida City Center Metro 24/7✡️9711147426✡️ Escorts Service
Call Girls In Noida City Center Metro 24/7✡️9711147426✡️ Escorts ServiceCall Girls In Noida City Center Metro 24/7✡️9711147426✡️ Escorts Service
Call Girls In Noida City Center Metro 24/7✡️9711147426✡️ Escorts Servicejennyeacort
 
Unveiling Insights: The Role of a Data Analyst
Unveiling Insights: The Role of a Data AnalystUnveiling Insights: The Role of a Data Analyst
Unveiling Insights: The Role of a Data AnalystSamantha Rae Coolbeth
 
꧁❤ Greater Noida Call Girls Delhi ❤꧂ 9711199171 ☎️ Hard And Sexy Vip Call
꧁❤ Greater Noida Call Girls Delhi ❤꧂ 9711199171 ☎️ Hard And Sexy Vip Call꧁❤ Greater Noida Call Girls Delhi ❤꧂ 9711199171 ☎️ Hard And Sexy Vip Call
꧁❤ Greater Noida Call Girls Delhi ❤꧂ 9711199171 ☎️ Hard And Sexy Vip Callshivangimorya083
 
dokumen.tips_chapter-4-transient-heat-conduction-mehmet-kanoglu.ppt
dokumen.tips_chapter-4-transient-heat-conduction-mehmet-kanoglu.pptdokumen.tips_chapter-4-transient-heat-conduction-mehmet-kanoglu.ppt
dokumen.tips_chapter-4-transient-heat-conduction-mehmet-kanoglu.pptSonatrach
 
Market Analysis in the 5 Largest Economic Countries in Southeast Asia.pdf
Market Analysis in the 5 Largest Economic Countries in Southeast Asia.pdfMarket Analysis in the 5 Largest Economic Countries in Southeast Asia.pdf
Market Analysis in the 5 Largest Economic Countries in Southeast Asia.pdfRachmat Ramadhan H
 
Delhi Call Girls Punjabi Bagh 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
Delhi Call Girls Punjabi Bagh 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip CallDelhi Call Girls Punjabi Bagh 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
Delhi Call Girls Punjabi Bagh 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Callshivangimorya083
 
20240419 - Measurecamp Amsterdam - SAM.pdf
20240419 - Measurecamp Amsterdam - SAM.pdf20240419 - Measurecamp Amsterdam - SAM.pdf
20240419 - Measurecamp Amsterdam - SAM.pdfHuman37
 
Indian Call Girls in Abu Dhabi O5286O24O8 Call Girls in Abu Dhabi By Independ...
Indian Call Girls in Abu Dhabi O5286O24O8 Call Girls in Abu Dhabi By Independ...Indian Call Girls in Abu Dhabi O5286O24O8 Call Girls in Abu Dhabi By Independ...
Indian Call Girls in Abu Dhabi O5286O24O8 Call Girls in Abu Dhabi By Independ...dajasot375
 
Spark3's new memory model/management
Spark3's new memory model/managementSpark3's new memory model/management
Spark3's new memory model/managementakshesh doshi
 
Call Girls in Defence Colony Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Defence Colony Delhi 💯Call Us 🔝8264348440🔝Call Girls in Defence Colony Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Defence Colony Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
Call Girls In Mahipalpur O9654467111 Escorts Service
Call Girls In Mahipalpur O9654467111  Escorts ServiceCall Girls In Mahipalpur O9654467111  Escorts Service
Call Girls In Mahipalpur O9654467111 Escorts ServiceSapana Sha
 

Recently uploaded (20)

Building on a FAIRly Strong Foundation to Connect Academic Research to Transl...
Building on a FAIRly Strong Foundation to Connect Academic Research to Transl...Building on a FAIRly Strong Foundation to Connect Academic Research to Transl...
Building on a FAIRly Strong Foundation to Connect Academic Research to Transl...
 
EMERCE - 2024 - AMSTERDAM - CROSS-PLATFORM TRACKING WITH GOOGLE ANALYTICS.pptx
EMERCE - 2024 - AMSTERDAM - CROSS-PLATFORM  TRACKING WITH GOOGLE ANALYTICS.pptxEMERCE - 2024 - AMSTERDAM - CROSS-PLATFORM  TRACKING WITH GOOGLE ANALYTICS.pptx
EMERCE - 2024 - AMSTERDAM - CROSS-PLATFORM TRACKING WITH GOOGLE ANALYTICS.pptx
 
Data Warehouse , Data Cube Computation
Data Warehouse   , Data Cube ComputationData Warehouse   , Data Cube Computation
Data Warehouse , Data Cube Computation
 
RadioAdProWritingCinderellabyButleri.pdf
RadioAdProWritingCinderellabyButleri.pdfRadioAdProWritingCinderellabyButleri.pdf
RadioAdProWritingCinderellabyButleri.pdf
 
Deep Generative Learning for All - The Gen AI Hype (Spring 2024)
Deep Generative Learning for All - The Gen AI Hype (Spring 2024)Deep Generative Learning for All - The Gen AI Hype (Spring 2024)
Deep Generative Learning for All - The Gen AI Hype (Spring 2024)
 
Ukraine War presentation: KNOW THE BASICS
Ukraine War presentation: KNOW THE BASICSUkraine War presentation: KNOW THE BASICS
Ukraine War presentation: KNOW THE BASICS
 
Call Girls In Noida City Center Metro 24/7✡️9711147426✡️ Escorts Service
Call Girls In Noida City Center Metro 24/7✡️9711147426✡️ Escorts ServiceCall Girls In Noida City Center Metro 24/7✡️9711147426✡️ Escorts Service
Call Girls In Noida City Center Metro 24/7✡️9711147426✡️ Escorts Service
 
꧁❤ Aerocity Call Girls Service Aerocity Delhi ❤꧂ 9999965857 ☎️ Hard And Sexy ...
꧁❤ Aerocity Call Girls Service Aerocity Delhi ❤꧂ 9999965857 ☎️ Hard And Sexy ...꧁❤ Aerocity Call Girls Service Aerocity Delhi ❤꧂ 9999965857 ☎️ Hard And Sexy ...
꧁❤ Aerocity Call Girls Service Aerocity Delhi ❤꧂ 9999965857 ☎️ Hard And Sexy ...
 
Unveiling Insights: The Role of a Data Analyst
Unveiling Insights: The Role of a Data AnalystUnveiling Insights: The Role of a Data Analyst
Unveiling Insights: The Role of a Data Analyst
 
꧁❤ Greater Noida Call Girls Delhi ❤꧂ 9711199171 ☎️ Hard And Sexy Vip Call
꧁❤ Greater Noida Call Girls Delhi ❤꧂ 9711199171 ☎️ Hard And Sexy Vip Call꧁❤ Greater Noida Call Girls Delhi ❤꧂ 9711199171 ☎️ Hard And Sexy Vip Call
꧁❤ Greater Noida Call Girls Delhi ❤꧂ 9711199171 ☎️ Hard And Sexy Vip Call
 
dokumen.tips_chapter-4-transient-heat-conduction-mehmet-kanoglu.ppt
dokumen.tips_chapter-4-transient-heat-conduction-mehmet-kanoglu.pptdokumen.tips_chapter-4-transient-heat-conduction-mehmet-kanoglu.ppt
dokumen.tips_chapter-4-transient-heat-conduction-mehmet-kanoglu.ppt
 
Market Analysis in the 5 Largest Economic Countries in Southeast Asia.pdf
Market Analysis in the 5 Largest Economic Countries in Southeast Asia.pdfMarket Analysis in the 5 Largest Economic Countries in Southeast Asia.pdf
Market Analysis in the 5 Largest Economic Countries in Southeast Asia.pdf
 
Delhi Call Girls Punjabi Bagh 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
Delhi Call Girls Punjabi Bagh 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip CallDelhi Call Girls Punjabi Bagh 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
Delhi Call Girls Punjabi Bagh 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
 
Delhi 99530 vip 56974 Genuine Escort Service Call Girls in Kishangarh
Delhi 99530 vip 56974 Genuine Escort Service Call Girls in  KishangarhDelhi 99530 vip 56974 Genuine Escort Service Call Girls in  Kishangarh
Delhi 99530 vip 56974 Genuine Escort Service Call Girls in Kishangarh
 
20240419 - Measurecamp Amsterdam - SAM.pdf
20240419 - Measurecamp Amsterdam - SAM.pdf20240419 - Measurecamp Amsterdam - SAM.pdf
20240419 - Measurecamp Amsterdam - SAM.pdf
 
Indian Call Girls in Abu Dhabi O5286O24O8 Call Girls in Abu Dhabi By Independ...
Indian Call Girls in Abu Dhabi O5286O24O8 Call Girls in Abu Dhabi By Independ...Indian Call Girls in Abu Dhabi O5286O24O8 Call Girls in Abu Dhabi By Independ...
Indian Call Girls in Abu Dhabi O5286O24O8 Call Girls in Abu Dhabi By Independ...
 
Spark3's new memory model/management
Spark3's new memory model/managementSpark3's new memory model/management
Spark3's new memory model/management
 
Call Girls in Defence Colony Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Defence Colony Delhi 💯Call Us 🔝8264348440🔝Call Girls in Defence Colony Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Defence Colony Delhi 💯Call Us 🔝8264348440🔝
 
Call Girls In Mahipalpur O9654467111 Escorts Service
Call Girls In Mahipalpur O9654467111  Escorts ServiceCall Girls In Mahipalpur O9654467111  Escorts Service
Call Girls In Mahipalpur O9654467111 Escorts Service
 
Russian Call Girls Dwarka Sector 15 💓 Delhi 9999965857 @Sabina Modi VVIP MODE...
Russian Call Girls Dwarka Sector 15 💓 Delhi 9999965857 @Sabina Modi VVIP MODE...Russian Call Girls Dwarka Sector 15 💓 Delhi 9999965857 @Sabina Modi VVIP MODE...
Russian Call Girls Dwarka Sector 15 💓 Delhi 9999965857 @Sabina Modi VVIP MODE...
 

Marketers Flunk the Big Data Test