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10 Universal Truths of Health Engagement


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Learn the 10 key factors of better health engagement that you must incorporate into your engagement strategy, including: humanizing the healthcare experience, using personalized engagement, creating a data-driven culture. Learning these 10 truths can significantly boost your health engagement programs in 2018 and beyond!

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10 Universal Truths of Health Engagement

  1. 1. 1 11
  2. 2. "The only thing that is constant is change."—Heraclitus 10 UNIVERSAL TRUTHS 2
  3. 3. INTRODUCTION: Healthcare is rapidly changing, yet as we develop strategies for health engagement in 2018 and beyond, the experts at Revel want you to know that… there are certain things that WON’T change. Learn the basic tenets driving healthcare member engagement that you need to incorporate into your health engagement strategy today. 3
  4. 4. >>The Healthcare Experience Has to be Humanized UNIVERSAL TRUTH #1 4
  5. 5. Are your interactions humanized or is a robot controlling the member/patient engine? • We have to ensure that our interactions are humanized. Improving the member experience and higher Star Ratings will only occur after trust is established. 5
  6. 6. UNIVERSAL TRUTH #2 6 >>You Must Engage First, Before You Can Ask
  7. 7. Are you going for the ask too soon, or are you building trust first? • Understanding when you’ve earned the right to influence your audience is key to stronger engagement. 7
  8. 8. UNIVERSAL TRUTH #3 8 >>Emotion is the True Key to a Human Connection
  9. 9. Is your messaging full of facts and benefits, or are you using emotion to create more human connections? • We need to go deeper and connect with members’ unspoken needs – like a sense of belonging, security and well-being – to make a truly human connection. 9
  10. 10. UNIVERSAL TRUTH #4: 10 >>People Only Respond to Truly Personalized Engagement
  11. 11. Are your engagement methods really personalized or are you sending messages that only map to online behavior?• Healthcare engagement needs to incorporate the same kind of personalization techniques found in retail experiences. 11
  12. 12. UNIVERSAL TRUTH #5: 12 >> Executives Must Commit to a Data Driven Culture
  13. 13. Are your departments protecting their data in silos or have you committed to a data driven culture? • Healthcare engagement needs to incorporate the same kind of personalization techniques found in retail experiences. 13
  14. 14. UNIVERSAL TRUTH #6: 14>>Objectives Need to be Based on Business Goals, Not Star Ratings
  15. 15. 15 Is your team focused on overall business goals or have they started chasing Star Ratings? • Star Ratings are the end result of strong engagement based on SMART objectives.
  16. 16. UNIVERSAL TRUTH #7: 16 >>Rewards Become Stale and Loyalty is Not Static
  17. 17. 17 Are you rewarding behavior that will lead to achieving business goals, or are you wasting your incentives? • Incentives and other rewards should be designed to create new behaviors, not support existing ones. Review your SMART business objectives and design rewards based on the KPIs you need to achieve those goals.
  18. 18. UNIVERSAL TRUTH #8: 18 >>Without Integration Your Engagement Strategies Will Fail
  19. 19. 19 Are your engagement programs integrated or are departments reaching out in independent efforts? • Integrated data shared between departments and engagement programs helps programs avoid not just over-contact, but a scrambled, unsynchronized mess of disorganized, unrelated member touchpoints.
  20. 20. UNIVERSAL TRUTH #9: 20 >>The Focus Should be on Wellness, Not on Illness
  21. 21. 21 Is your overall health engagement strategy focused on wellness or are you still mainly trying to reduce costs during illness? • Using data to determine how best to influence preventive health action and incenting people to act in their own best interests doesn’t just save money. It creates healthier humans.
  22. 22. UNIVERSAL TRUTH #10: 22 >>You Must Have the Right Health Engagement Platform
  23. 23. 23 Can your health engagement platform handle the 10 Universal Truths of Healthcare Engagement? • Health engagement platforms have to be robust to support synchronized multichannel, multimodal programs. And they need to be flexible enough to evolve with transformations in healthcare – amount your member and patient populations. • Most importantly, they have to be able to handle the universal requirements of our changing industry.
  24. 24. 24 Download the full eBook & find more health engagement eBooks and Guides
  25. 25. About Revel Revel is a bold healthcare company that is rethinking and reinvesting health engagement and making it better through its industry leading platform, Revel Connect. We continuously find new ways to improve healthcare member and patient experiences, drive better health outcomes, and redefine what’s possible.
  26. 26. | | 612-235-2113 Ready. Set. Rev.