here.s the ppt for task no.2

1. Marketers Flunk the Big
Data Test
by
Patrick Spenner and Anna
Bird
Made by - Faisal
Ahmed,
Delhi Technological
University

2. WHY TAKING
DECISIONS BASED ON
INTUITION??
Many
marketers put
the intuition or
gut feeling in
front while
taking any
decision.

3. ONLY 11% OF THE CUSTOMER RELATED
DECISIONS ARE MADE BASED UPON
DATA!!!!

4. MANY MARKETERS ARE
DANGEROUSLY DISTRACTED
BY DATA

5. BUT these type of marketers
are actually severe
underperformers . The main
setback is that they don’t
have the statistical aptitude
or judgment required to use
effectively

6. MOST OF
THE
MARKETES
ARE
UNABLE TO
MAKE
GOOD USE
OF THE
COLLECTED
DATA.

7. INSIGHT #1

8. It is an
undeniable fact
that taking
decisions only on
the basis of
intuition isn’t a
wise choice. This
decision taking
methodology
isn’t reliable.
One must always
follow a data-
driven approach.

9. INSIGHT #2

10. A marketer
should have
three
qualities:
1)Ambiguity
comfort
2)Data-driven
approach
3)Focus on
setting higher
standards in
terms of
progress.

11. MANAGERIAL RELEVANCE

12. •A Manager must keep this in mind that
judgment of marketers should be based
on up-to-date information.
•The noise filtering ability is rare and hard
to teach to marketers.
•A manager must make sure to consider
every perspective before taking any
major decision.

13. THANK
YOU