I am an NYC-based demand generation marketer specializing in HubSpot marketing automation, Salesforce CRM administration, and email marketing. I love streamlined contact acquisition and data hygiene.

1. ron.y.kagan@gmail.com Ron Kagan (917) 653-7410
linkedin.com/in/ronykagan New York, NY
Eager to build the marketing engine propelling a great startup’s growth. Player-coach who leads by
example. Uses account-based marketing, inbound as well as outbound. Yields 25% YOY revenue growth.
Best at midmarket and enterprise. Empathetic, voracious learner, listener, technical, resilient.
Pared – New York, NY – Hospitality / Labor Marketplace Oct. 2018 – Present
Demand Generation Marketer
• Built demand marketing function from scratch launching Pared’s growth from its $10M Series A.
• Head demand generation and sales enablement reporting directly to Co-founder/President.
• Grew number of contacts in CRM by 600%.
• Salesforce Sales Cloud admin enabling lead routing, and scalable processes.
• Automated omni-channel outbound prospecting yielding 50% decrease in CAC.
Advisen – New York, NY – Insurance / Risk SaaS Apr. 2017 – Oct. 2018
Digital Marketing Strategist
• Owner of Salesforce Sales Cloud and HubSpot marketing automation software.
• Head demand generation and sales enablement globally reporting directly to the CMO.
• Work closely with sales, CX, and COO to overhaul Salesforce accommodating account-based
marketing to sell, upsell, cross-sell aggressively into huge buying centers.
• Reduced contact churn by 66%, working closely with IT on sender reputation.
• Generate novel approaches to enhance outbound personalization and omni-channel campaigns,
bolstering event attendance and adding 33% to SQL pipeline.
Argyle Executive Forum – New York, NY – B2B Events Marketing Firm Apr. 2015 – Mar. 2017
Campaign Manager
• Author email campaigns since April 2015 sourcing $3.6M in revenue (25% YoY increase).
• 22% open rate on sends to 12k B2B contacts with deliverability +92%.
• Scale contact database from 28k to 248k while improving lead quality.
• Design and build email campaigns, setting segmentation, bench marking, and A/B testing.
• Project manage implementation of mobile friendly landing pages doubling conversions.
• Triple the size of the revenue marketing database with new solid leads.
Backstage.com – New York, NY – Entertainment SaaS Feb. 2012 – Mar. 2015
Manager of Community & Customer Service
• Lead field and social marketing in America / (500k fans, 81.5k followers).
• Generate twelve-month 400% growth in B2B2C business activity.
• Use Github, elementary Python, Ruby, HTML, CSS, and JavaScript for bug reports.
• Leverage leadership and interpersonal skills to recruit, train and retain talent.
Education
Florida State University Sep. 2009 – Jul. 2011
MFA Acting, May 2011. Full merit scholar. One of twelve chosen from 2,000 applicants.
Macaulay Honors College at CUNY Hunter – New York, NY Sep. 2003 – Aug. 2009
BA with High Honors in Theatre. Full merit leadership scholar. Founded varsity debate team.
Skills
Google Certified – Analytics, Salesforce, vlookups, Hubspot, Zendesk, certified social media consultant,
cold calling, improvisation, pivot tables, imagination.