Announcements and Modern Marketing Experience highlights presented by Heidi Huffman of Relationship One.

1. Oracle Marketing Cloud User Group
Minneapolis | May 24, 2016

2. 5/26/16
TODAY’S AGENDA
Heidi Huffman, Relationship One
1
2
3
Highlights from Modern Marketing Experience
Bridget Johnson & Bjorn Kadlec, MN Wild
Nurturing Fans With a Preference Center
Ron Corbisier, Relationship One
Announcements
CONFIDENTIAL |
Ron Corbisier, Relationship One
4 Introducing Maxymiser to the Oracle Marketing
Cloud Family

3. 5/26/16
ANNOUNCEMENTS
May 2016
Oracle
‣ Release 480 (5/17-5/29)
‣ Improved Email Preview (Sender info, Subject line, Content,
etc.)
‣ Simpler Source Code Editor (removal of read-only info)
‣ Visual Click-through Report (contact Support)
‣ Realtime Form Field Validation
‣ TLS 1.1 and 1.2 Support
‣ TLS Email Encryption
CONFIDENTIAL |

4. 5/26/16
ANNOUNCEMENTS
May 2016
Relationship One
‣ AppCloud Updates
‣ Updated Navigation
‣ 15+ new Cloud Actions/Decisions on the way
‣ Object-to-Contact Cloud Action (CA)
‣ We’re Hiring (Eloqua & Maxymiser)
CONFIDENTIAL |

5. 5/26/16
ANNOUNCEMENTS
May 2016
Announcements From the Audience
‣ Anything fun going on?
‣ Looking to hire people?
Industry Events
‣ Sirius Decisions 2016 Summit - This Week
‣ IC Summit: Minnesota Marketing Summit - September 13
CONFIDENTIAL |

6. 5/26/16
MODERN MARKETING EXPERIENCE
Highlights
CONFIDENTIAL |

7. 5/26/16
MME 2016 HIGHLIGHTS
May 2016
2,700
‣ 2,700 is the number of Modern Marketers who attended
MME16
April 26-28
MGM Grand, Las Vegas
CONFIDENTIAL |

8. 5/26/16
MME 2016 HIGHLIGHTS
May 2016
40,000
‣ 40,000 is the number of data attributes with Oracle DMP (Data
Management Platform). Access to nearly 700 million
anonymous customer profiles and 40,000 data attributes.
‣ Tuesday - Academy and Best Practices
Oracle Eloqua
Oracle Responsys
Oracle Data Management Platform
Oracle Content Marketing
Oracle Maxymiser
CONFIDENTIAL |

9. 5/26/16
MME 2016 HIGHLIGHTS
May 2016
1893
‣ 1893 is the year Sears was founded.
Day 1 General Opening Session: Customer Experiences from
Clorox Company, Western Union and Sears
‣ Resources: Keynotes and Interview from theCUBE
‣ Zach King (Six-second videos: https://vine.co/Zach.King)
‣ Tyra Banks (Founder & CEO of TYRA Beauty and Creator &
Executive Producer of America’s Next Top Model)
CONFIDENTIAL |

10. 5/26/16
MME 2016 HIGHLIGHTS
May 2016
Session: The Future of CRM Integrations
‣ Configure App on Program Canvas for inbound and
outbound CRM data
‣ Speed to lead - 60 Seconds from form submit to CRM ID
returned
‣ Inbound - Runs every 15 minutes
‣ Still have concept of Data Priority
‣ Duplicate Handling - Choose Oldest, Choose Youngest,
Ignore Dupes and Do Not Import, Import Everything
CONFIDENTIAL |

11. 5/26/16
MME 2016 HIGHLIGHTS
May 2016
Session: The Future of CRM Integrations (cont)
Availability
‣ Controlled Availability (To request access create a service
request at My Oracle Support)
‣ Oracle apps first, Oracle Sales Cloud apps in Controlled
Availability today; then Microsoft Dynamics; and then
Salesforce coming in late calendar 2016 or early 2017
‣ Expected GA October for Program Canvas and Oracle Sales
Cloud App
CONFIDENTIAL |

12. 5/26/16
MME 2016 HIGHLIGHTS
May 2016
Session Links:
‣ Oracle Responsys Breakout Sessions
‣ Oracle Eloqua Breakout Sessions
‣ Social and Content Marketing Breakout Sessions
‣ Optimization and Personalization Breakout Sessions
‣ Data Management and Programmatic Advertising Breakout
Sessions
‣ Mobile Engagement Breakout Sessions Agenda
CONFIDENTIAL |