2. Type of Institution
• Development Hell is an Independent
institution, which is originally based in
Islington, London.
3. Magazine Brands
• The two main magazines which they sell are the
WORD and Mix Mag. They are both monthly
• The WORD is a Rock music magazine and its first
issue was brought out in February 2003.
• It was awarded UK Music Magazine of the year in
2008 and 2007.
4. Magazine Brands Cont.
• Mix Mag is a club and dance
music magazine and styles
itself as “the world’s biggest
selling dance music
magazine”.
• With a circulation of 26,000
as of 2008/2009.
• It was launched in 1982.
• Covers dance events,
reviews music and club
nights.
5. Evidence of Cross-Media Ownership
• In April 2009 Development Hell
aquiredDontStayIn.com, which is the world’s
biggest clubbing social network. This was
launched in 2003.
• They publish both their magazines
accompanying websites
6. Biggest Selling Title
• WORD is their biggest selling title with a
circulation of around 34,280 per issue.
• It is celebrating a 3% increase on it’s previous
year and now records a monthly figure of
34,280.
