2. Production Logo
The production logo can indicate the genre of the
film, the budget of the film and also encourage the
audience to watch the film if known to have
produced other successful films.
3. The production company logo can indicate to the
audience the genre of the film produced. For
example production companies can alter the look
of the logo to fit with genre of the film.
4. The lighter ‘warner bros.’ logo would indicate to the
audience that the film/trailer they are watching is
going to be light hearted, a family film, this is what
the warner bros. production logo usually looks like.
The warner bros. produced ‘Insidious’ which is a
dark, scary, horror film. To portray this through their
production logo they altered the colour/lighting on
the picture to make it look more dark, intense and
scary.
5. Length of scenes
The length/time of the scene within in a trailer can
vary. Longer scenes can be used to build tension and
give the audience an overview of the storyline,
whereas short scenes; especially in a thriller trailer
can be used to make the audience jump and also
represents significant events which happen through
out the film.
In the thriller genre, short scenes/shots are used more
often than longer shots as it keeps the audience
engaged.
6. Film classification
The film classification, is a symbol on film trailers
which states from what age someone can see the
film.
My film classification would be chosen depending
on my target audience which I have chosen.
7. Cast and Crew
The cast and crew are most commonly introduced
in the trailer with the use of inter titles.
When including well known/successful actors and
directors in the trailer, the audiences expectations
of the film become higher, making the audience
more likely to go and watch the whole film.
