Write a 700- to 1050-word paper examining the history of your selected organization. Outline the major events in the organization’s development as well as the organization’s evolution in the global environment.

1. BRM 451 Week 1 Assignment History of Retail
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Write a 700- to 1050-word paper examining the history of your selected
organization.
Outline the major events in the organization’s development as well as
the organization’s evolution in the global environment.
Indicate how the organization has reacted to changes in technology,
including e-business.
Discuss the similarities and differences between the management of your
selected organization and nonretail businesses.
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BRM 451 Week 2 Retail Categories Worksheet
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2. Complete the following worksheet by giving two examples of each of
the types of retailers listed. Then briefly describe the store image, store
environment, target customer, customer experience, and store’s value
proposition for each of your examples in the spaces provided.
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BRM 451 Week 2 Retailer Selection Paper
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Resources: Internet, University Library
Select a retail organization to serve as the basis of this assignment and
subsequent Learning Team Assignments.
Write a 1,750- to 2,100-word paper explaining why this organization is
worthy of benchmarking and what indicators make the organization a
viable subject for this assignment and succeeding Learning Team
Assignments.
Also, prepare a brief overview of the organization and its history.
Perform a SWOTT analysis on the organization and a needs assessment
based on your SWOTT analysis.
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3. BRM 451 Week 3 Customer Experience
Evaluation
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Resources: Student website, local retailers, Internet, University Library
Identify a category of retailer listed on the Retail Categories Worksheet
from Week Two.
Select two retailers in the same industry that have two different target
markets such as Home Depot and Ace Hardware, Kohl’s and Neiman
Marcus, Wal-Mart and Macy’s. Visit both retailers.
Write a 750-word paper describing your experience at each store.
Describe the customer service at the stores and whether the stores met
your expectations. Formulate strategies for how the stores could exceed
your expectations as the customer. Comment on the demographics of the
other customers. Evaluate the overall shopping experience at each store
and explain the importance of customer satisfaction to both stores
Format your paper consistent with APA guidelines.
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BRM 451 Week 3 Retailer Customer Paper

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Resources: Internet, University Library
Select the same retail organization you chose for your Retail Selection
Paper due in Week Two.
Write a 1,750- to 2,100-word analysis of the retail organization’s
customers. Address the following in your paper:
 Identify the retailer’s target customer and customer demographics.
 Describe the customers’ expectations when doing business with the
retailer.
 Analyze how the retailer attempts to meet their customers’
expectations.
 Evaluate whether the retailer is meeting those expectations.
 Examine the retailer’s current customer service policies and
practices such as the return policies, warranties, and technical
support.
 Discuss how these policies are affecting customer service.
 Discuss whether the policies appear to be cost effective and have a
return on investment.
 Quantify the value perceived by customers using the Expectations-
Results = Value model.
 Describe how the retailer attracts and retains customers.
Describe the overall customer experience the selected retailer and
formulate some tactics for creating a better customer experience
Format your paper consistent with APA guidelines.
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BRM 451 Week 4 Buyer and Vendor Strategies

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Resources: Internet, University Library
Select the same retail organization you chose for your Retail Selection
Paper due in Week Two.
Write a 1,050- to 1,400-word analysis of buyer and vendor relations and
your selected retailer. Address the following in your paper:
List the retailer’s primary vendors and describe their relationship.
Consider product, logistics, and support services; do not focus solely on
merchandise.
Explain the importance of productive vendor relationships to your
selected retailer.
Discuss the vendor’s role in the success of the retailer.
Examine the retailer’s buying process from both the buyer’s perspective
and the vendor’s perspective. Consider factors such as production
capacity, customer service, quality, logistics, exclusivity, reputation, and
price.
Discuss how your selected retailer’s buying process differs from its
competition.
Describe how much control the retailer has over its vendors and how
much control vendors have over the retailer
Format your paper consistent with APA guidelines
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BRM 451 Week 5 Competitive Strategies Paper

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Resources: Previous Learning Team assignments, University Library
Select the same organization you chose for your Retail Selection Paper
due in Week Two.
Write a 4,200- to 5,250-word final paper. Consolidate previous
Learning Team Assignments incorporating faculty feedback and
recommendations.
Also include 1,400 to 2,100 words on two new sections that address
the following:
Begin the first section by categorizing the various retailers in terms of
channel types and merchandise that compete with your selected retailer.
Identify and critique the strategies your retailer uses to differentiate itself
from these competitors. Discuss the pricing and promotion techniques
employed by your selected retailer and the importance of these
techniques in its overall competitive strategy.
In the next section of your paper, analyze how consumer trends and
other trends such as technology, globalization, and e-business might
affect your selected retailer. Also, explain how changes in the customer
demographics might affect the retailer. Make recommendations for
strategies to address the threats and opportunities presented by these
trends.
2 Outside Sources (the book is not considered a source)
Format your paper consistent with APA guidelines.
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7. BRM 451 Week 5 Final Exam
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What responsibilities does a retailer have to its employees, consumers,
and community?
How should a business prioritize its responsibilities?
How might a retailer address conflict between different responsibilities?
Provide two examples.
What data are needed to understand industry trends?
Select a potential trend and explain the effect it may have on a selected
retailer.
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BRM 451 Week 5 Merchandise Presentation
Analysis
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8. Choose one of the following assignment options.
Option 1
Resources: Internet, local retailers, University Library
Select a category of retailer identified on the Retail Categories
Worksheet from Week Two.
Identify two retailers in the same industry that have two different target
markets such as Home Depot and Ace Hardware, Kohl’s and Neiman
Marcus, Wal-Mart and Macy’s. Visit both retailers.
Write a 750-word paper critiquing merchandise presentation techniques
at each store. Discuss issues regard lighting, signage, comfort zones, and
background music. Examine how the stores are configured. Also,
analyze each store’s entrances, exits, adjacencies, displays, and traffic
flow.
Format your paper consistent with APA guidelines.
Option 2
Resources: Internet, University Library
Visit the websites of two online retailers.
Write a 750-word paper critiquing merchandise presentation techniques
used at the two sites. Discuss issues regarding color and contrast,
presentation, attention grabbers, and download time. Examine how the
sites are designed. Also, analyze each site’s ease of navigation,
sequences, security, technical and customer support, and ease of check
out.
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