Lecture-1_Importance of Cross Cultural Knowledge

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Robert Siambaton

Understanding of Cross Cultural…
Essential for people who work in
hospitality industries
Unique (=Berbeda):
•Saling Pengertian
•Saling Menghargai
•Saling Menghormati

A. Importance
‘Cultural Conditioning’?
Proses panjang pendidikan yang diberikan secara generatif oleh
orang tua, guru, dan masyarakat sekitar baik secara langsung
maupun tidak langsung.
Orang Tua Guru Masyarakat
Generasi 1
Generasi 3
Generasi 2

•Ethnocentrism
Menganggap budaya sendiri adalah yang paling baik,
benar dan normal
Ingin orang lain juga memiliki nilai-nilai normatif yang
sama
Why it is very important/essential???
•Culture Shock
Suatu kegiatan yang dilakukan karena kebiasaan dan
dianggap tidak melanggar nilai-nilai normatif

Tourism & Hospitality Industries
Desire (=Harapan)
Needs (=Kebutuhan)
Options (=Pilihan)
Pattern (=Pola)
Meet & contact customers who have…

There is NO ‘Excuse’ for
all employees in Tourism
& Hospitality Industries

•Networking
•Contact
•Communication
GLOBALIZATION ERA

*BPS (Biro Pusat Statisktik)
Tourists come to Indonesia (Jan – October 2010) = 5,780,571
Month Year Total Amount Increasing
Percentage
(year to year)
September 2010 560,350 6.12%
October 2010 594,654 8.68%
Month Year Total Amount
September 2009 513,523
October 2009 547,000

Expectations:
•Culture
•Behaviour / Habits
•Norms & Values
•Language / Communication
•Table Manner
•etc

B. Culture, Cross Culture, and Purpose
1. Culture?
Clyde Kluckhohn Alfred Kroeber
Aspects: race, nationality, ethnic, food, clothes, social life, behaviour, etc
Culture
Hal-hal yang berhubungan dengan akal

Edward B. Tylor
Culture….
Complexity of knowledge,
trustees, arts, morale, law,
culture, abilities, and habits.

•Social Environment
•Heritage and Tradition
•Lifestyle
•Rules / Law
•How to Dress Up
•Culinary and Eating Habits
•Pride
•Relations
•Norms and Etiquette
•Trustworthy
Culture….consists of:
•Paradigm
•Working Habits
•Time
•Cognitive Knowledge
•Mental & Learning Process
•Information & Communication
•Symbols
•Perception
•Differences & Similarities
Reisinger

Kebudayaan…
Seluruh sistem gagasan, tindakan, dan
hasil karya manusia dalam rangka
kehidupan masyarakat yang dijadikan
milik diri manusia dengan belajar.
3 Wujud Kebudayaan:
1.Suatu Kompleks dari setiap ide, gagasan, nilai, norma,
peraturan, dsb
2. Suatu kompleks aktivitas serta tindakan berpola dari manusia
dalam masyarakat
3.Sebagai benda-benda hasil karya manusia dalam suatu
masyarakat
Koentjaraningrat

2. Cross Culture?
Tourism
•Interaction
How to understand?
The Core
•Assimilation
•Integration
•Comprehension
•Influence
(good /
•Bad)

2. Purpose?
•Avoid misunderstanding
•Avoid Conflict
•Reduce the impact of Culture Shock
•Develop the Interpersonal Skill
•Good business
•Get more income
(*Gudykunst & Kim, 1992)

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Lecture-1_Importance of Cross Cultural Knowledge

1. INTERNATIONAL CULTURE

2. PENTINGNYA PEMAHAMAN LINTAS BUDAYA

3. Understanding of Cross Cultural… Essential for people who work in hospitality industries Unique (=Berbeda): •Saling Pengertian •Saling Menghargai •Saling Menghormati

4. A. Importance ‘Cultural Conditioning’? Proses panjang pendidikan yang diberikan secara generatif oleh orang tua, guru, dan masyarakat sekitar baik secara langsung maupun tidak langsung. Orang Tua Guru Masyarakat Generasi 1 Generasi 3 Generasi 2

6. •Ethnocentrism Menganggap budaya sendiri adalah yang paling baik, benar dan normal Ingin orang lain juga memiliki nilai-nilai normatif yang sama Why it is very important/essential??? •Culture Shock Suatu kegiatan yang dilakukan karena kebiasaan dan dianggap tidak melanggar nilai-nilai normatif

7. Tourism & Hospitality Industries Desire (=Harapan) Needs (=Kebutuhan) Options (=Pilihan) Pattern (=Pola) Meet & contact customers who have…

8. There is NO ‘Excuse’ for all employees in Tourism & Hospitality Industries

9. •Networking •Contact •Communication GLOBALIZATION ERA

10. Hospitality Industries

11. *BPS (Biro Pusat Statisktik) Tourists come to Indonesia (Jan – October 2010) = 5,780,571 Month Year Total Amount Increasing Percentage (year to year) September 2010 560,350 6.12% October 2010 594,654 8.68% Month Year Total Amount September 2009 513,523 October 2009 547,000

12. Expectations: •Culture •Behaviour / Habits •Norms & Values •Language / Communication •Table Manner •etc

13. B. Culture, Cross Culture, and Purpose 1. Culture? Clyde Kluckhohn Alfred Kroeber Aspects: race, nationality, ethnic, food, clothes, social life, behaviour, etc Culture Hal-hal yang berhubungan dengan akal

14. Edward B. Tylor Culture…. Complexity of knowledge, trustees, arts, morale, law, culture, abilities, and habits.

15. •Social Environment •Heritage and Tradition •Lifestyle •Rules / Law •How to Dress Up •Culinary and Eating Habits •Pride •Relations •Norms and Etiquette •Trustworthy Culture….consists of: •Paradigm •Working Habits •Time •Cognitive Knowledge •Mental & Learning Process •Information & Communication •Symbols •Perception •Differences & Similarities Reisinger

16. Kebudayaan… Seluruh sistem gagasan, tindakan, dan hasil karya manusia dalam rangka kehidupan masyarakat yang dijadikan milik diri manusia dengan belajar. 3 Wujud Kebudayaan: 1.Suatu Kompleks dari setiap ide, gagasan, nilai, norma, peraturan, dsb 2. Suatu kompleks aktivitas serta tindakan berpola dari manusia dalam masyarakat 3.Sebagai benda-benda hasil karya manusia dalam suatu masyarakat Koentjaraningrat

17. 2. Cross Culture? Tourism •Interaction How to understand? The Core •Assimilation •Integration •Comprehension •Influence (good / •Bad)

18. 2. Purpose? •Avoid misunderstanding •Avoid Conflict •Reduce the impact of Culture Shock •Develop the Interpersonal Skill •Good business •Get more income (*Gudykunst & Kim, 1992)

19. End of Chapter 1

Lecture-1_Importance of Cross Cultural Knowledge

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