Company analysis for EECS 441 Winter 2020

1. Robert Hong (hongro)

2. Why Riot?
Played since 2010 Personal impact Player-focused

3. Products
Everything else

4. Problem
PLAYER FOCUS

5. Persona
Robert
😄 21 year old college student
😄 Loves all kinds of online games
😄 Loves seeing developer comments
on online forums

6. Financial Info
Source: rankedkings.com Source: Forbes
Revenue Earned by League of Legends

7. Advanced Financial Info
Q: Are they profitable?
A: Yes. 💵💵💵

8. Business Model
Player growth
💲💲💲Player spending 💲💲💲

9. Leadership
Brandon Beck Marc Merrill
Nicolo Laurent

10. History

11. What’s Hot?
Everything!

12. Secret Sauce
Deep roots in eSports

13. Competition
Player-Focused No Pay-to-Win eSports

14. The Future
SUCCESS...ish

15. References
🙏 https://www.eurogamer.net/articles/2019-09-18-league-of-legends-hits-8m-concurrent-players-every-day
🙏 https://www.polygon.com/2016/9/13/12891656/the-past-present-and-future-of-league-of-legends-studio-riot-games
🙏 https://smurf-accounts.com/2020/02/12/lol-player-count-2020-how-many-people-still-play-game/
🙏 https://rankedkings.com/blog/how-many-people-play-league-of-legends
🙏 https://nexus.leagueoflegends.com/en-us/2017/01/dev-on-leagues-business-model/
🙏 https://slate.com/human-interest/2014/05/online-harassment-in-video-games-how-riot-games-remedied-its-league-of-legends-problem.h
tml
🙏 https://www.gameinformer.com/b/news/archive/2016/09/13/riot-games-celebrates-ten-years-with-huge-league-of-legends-numbers.aspx
🙏 https://www.ea.com/games
🙏 https://www.activision.com/games