EECS 441 Company Analysis

1. Company Analysis by
boyangx

2. Key Problem
Inconsistent communication
systems in games and
platforms affect experiences
negatively
Persona: Bob
❏ Does not game alone
❏ Values teamwork & victories
❏ Wide game preferences
❏ Bad at managing accounts

3. What is
Discord?
A free cross-platform online
all-in-one voice and text chat!

5. Financials
Users
250M

6. Optional
Cosmetic
items
Merchandise Discord-Nitro
Business Model
Sound packs,
sticker packs,
custom emojis
Branded
hoodies, hats,
t-shirts and
sweatshirts
$4.99 monthly
Or
$49.99 yearly
for extra perks

7. Jason Citron
Pivoted from game
development
Led a small group of
passionate gamers whose
mission is to bring people
together around games
they love

8. Release
2015 May
Fates Forever
A MOBA game released
in early 2015
User reached
180M
2018
OpenFeint
An ios gaming social
network founded in 2012
History

9. No need to
advertise
Clean, beautiful
User Interface
Simple
Customization
Secret Sauce
Lower
barrier-to-entry

10. Competition

11. Future of

12. References
● https://discordapp.com/
● https://discordapp.com/company
● https://www.feedough.com/how-does-discord-make-money-discord-business-model/
● https://craft.co/discord
● https://sliderabbit.com/portfolio-items/discord-google-slides-template/
● https://www.slideshare.net/AnthonyTung3/discord-company-presentation-by-anthony-tung
● https://alejandrorioja.com/blog/how-does-discord-make-money/
● https://www.crunchbase.com/person/jason-citron

13. Questions!