The document discusses Electronic Arts (EA), a major video game publisher. It notes that EA offers three core genres: sports combat/shooters, and role-playing games. It also discusses EA's rise to the top through exclusive licenses like Star Wars, the eMLS esports league, and the success of Apex Legends. The document also briefly mentions EA's use of algorithms and in-game purchases to drive revenues.

1. pshoa

2. Who is the ideal Persona?
My Roommate Brock
(a 22 year old college student)

3. Sports Combat/Shooters RPGs
EA Offers 3 Core Genres of Games

4. A New Business Model
Video Game Sales In-Game Purchases

5. COVID brings sharp rise in Net Income

6. EA’s Rise to the Top
Star Wars Exclusive
eMLS eSports League
Apex Legends (Battle Royale)

7. Fifa is on fire

8. Secret Sauce - The Algorithm

9. Competition
EOMM Same Game Every
Year
Exclusive
Licensing
Integrity
EA ✅ ✅ ✅ 🚫
🚫 🚫 🚫 ✅
Blizzard 🚫 🚫 🚫 ✅

10. Competition

11. My Take

12. References
https://en.wikipedia.org/wiki/Electronic_Arts#Andrew_Wilson_era:_exclusive_partnership_with_Disney,_monetization,_expansion_(201
3%E2%80%93present)
https://www.sportbible.com/football/gaming-news-the-figures-behind-ea-sports-net-revenue-from-ultimate-team-20200521
https://wccftech.com/ea-matchmaking-algorithm/
https://www.morningstar.com/stocks/xnas/ea/financials
https://www.reddit.com/r/StarWarsBattlefront/comments/7cff0b/seriously_i_paid_80_to_have_vader_locked/dppum98/
https://en.wikipedia.org/wiki/Electronic_Arts#Trip_Hawkins_era:_origins,_founding,_success_(1982%E2%80%931990)
https://www.gamblingnews.com/news/ea-unconvinced-by-court-ruling-will-seek-eu-judgement/
https://www.videogameschronicle.com/news/dutch-judge-rules-that-ea-should-be-fined-e250k-every-week-until-it-removes-fifa-loot-box
es/

13. Questions?