There is a shortage of great data analytics people available for hire today. But don't let that stop your organization, engage world class data experts when you need them.

1. Help Wanted
Spending on data analytics is trending
up, and for good reason. Here are four
stats that support the need for more
talent.
70%
CMOs who say their
company has no
formal evaluation of
marketing analytics
quality.
100%
Professors who have
training and
experience in
advanced research
and analytics.
64%
Executives who rate
professors as better than
company at doing
advanced research &
analyses.
58%
Organizations with no
quantitative proof of
marketing spending
impact on business.
Despite its value, analytics use is still
haphazard, driven in part by poor
access to talent. Professors fill an
important void.
Data Analytics Expertise
83%
Increase in budget
for marketing
analytics in next 3
years.
87%
Managers who say their
company needs to use
more analytics to make
better decisions.
50%
Managers who say
analytics has
helped their
company innovate.
10%
ROI improvement
by combining
better decision
processes and
analytics.
0
1
2
3
4
5
%
of
Execu0ves
–
Very
Valuable
Marke0ng
Topic
Areas
The Value of Outside
Marketing Expertise
Outside analytics expertise is valuable to
many marketing areas and challenges.
Mkt Analysis
Forecasting
Innovation
Pricing
To get advanced research and analytics capabilities for your
marketing challenges, visit www.LIFTPhD.com or call 1-844-
LIFTPhD
The
Value
of
Outside
Marke:ng
Exper:se
90%
80%
70%
60%
50%
40%
SOURCES: 1. LIFT PhD research, February 2014;
2. http://www.mckinsey.com/insights/strategy/
the_case_for_behavioral_strategy, accessed January 16, 2015); 3.
www.cmosurvey.org/results/, accessed February 18, 2015; 4. Sloan
Management Review – Raising the Bar with Analytics (Winter 2014);.