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Wrap n' roll Final Presentation
- 1. MacKenzie Cartmill Riyadh Jennings Geena Wheeler Jeffrey Yue
- 2. PROBLEM/NEED ● Fast Food sales declining ● People constantly on the go
- 3. SOLUTION AND VALUE PROPOSITION ● Healthy fast food ● Open 12pm-2am ● Low GI
- 4. TEAM 4 chefs → at least 2 specialized in health food Geena Wheeler General Manager Riydah Jennings Marketing Strategist Jeffrey Yue Financial Manager MacKenzie Cartmill Operations Manager 4 Food Runners/Cashier take orders, package food, deliver food, cashier
- 5. BUSINESS MODEL + =+ $10
- 6. SECRET SAUCE ● Healthy drive-thru open late ● Easy to eat on the go ● Low glycemic food
- 7. ADDRESSABLE MARKET ● 45,300,000 American’s with gym memberships ● People on the go o especially late night workers ● Major Healthy Cities o San Diego, LA, Santa Barbara, Portland, Austin
- 9. COMPETITION
- 10. Customer Feedback - Variety - Fair Pricing - Certain meats only
- 11. Financials Starting Costs $860,000 Year 1 $551,500 Year 2 $2,001,500 Year 3 $3,278,500 Revenue
- 12. Wrap n’ Roll’s Future ● Growth: 5 cities in 3 years
- 13. Why Now?
- 14. Funds ● Bootstrapping ● Venture Capitalist ● Angel Investors
Editor's Notes
- GEENA you guys have resorted to fast food after talking to people -- kens example people are starting to eat healthier
- MAC-To combat this problem, Wrap n’ Roll would offer healthy and convenient fast food to customers who are on the go. The drive thru would be open from 12pm-2am and would focus on 3 main wraps, healthy side dishes and beverages. Both the wraps and side dishes would be made from all organic ingredients and would promote a healthy lifestyle by offering meals and snacks that are on the low end of the glycemic index chart. Foods that have low GI are associated with a reduced risk of cardiovascular diseases, type 2 diabetes, and various forms of cancer. Consuming these types of foods also helps keep insulin levels in the body at equal levels. Many foods with high GI cause blood insulin levels to increase when consumed. This is problematic due to the fact that when insulin levels fall, the consumer loses energy causing the mid day “crash” feeling. Wrap n’ Roll would combat this common problem by offering meals and snacks that have low GI, leaving the consumer feeling level and happy throughout their entire day.
- MAC- our team would consist of the four of us, four chefs and four food runners. Geena Wheeler would be the General Manager and oversee all employees and aspects of the company. Riyadh Jennings would act as the Marketing Strategist. He would be in charge of finding the most efficient ways to market the drive thru restaurant. Jeffrey Yue would oversee all financials and keep accurate records of spendings and income levels. And I would ensure that our operations are running smoothly and we are offering our customers what they want. The rest of the team would consist of the chefs who prepare the fresh wraps for our customers and employees, 2 of which would be specialized in health food and food runners who package the food, work the register, take orders and ring up customers. All employees would be trained to work in an efficient and quick manner. We want each of our customers to get their food in a timely fashion because we know they are on the go.
- MAC- originally we titled our business “Health Hut” however once we decided to simplify our menu to wraps we decided to switch our name to Wrap n’ Roll. Wrap n’ Roll would focus on three different wraps and would give the customer the ability to choose their choice of lean protein from any of the following: chicken, tofu, turkey or steak. Each of the three wraps would feature the customers choice of a “special sauce,” be filled with all organic vegetables from local farmers and wrapped in the customer’s choice of healthy tortilla. Along with these wraps, Wrap n’ Roll would also offer a healthy side dish menu to complement the wraps or purchase solely as an on-the-go snack. This menu would feature items such as kale chips, sweet potato fries, fresh fruit and celery with peanut butter and would be packaged in cups that would conveniently fit into car cup holders. A wrap, side dish and beverage would be priced at $10. here we have a picture of what one of our meals would look like. A basic wrap with chicken lettuce quinoa and other veggies would cost us 2.09 to make and we will be selling this basic wrap for 5.95 which gives us a profit of 3.86 per wrap. for the entire meal: a wrap, side, and a drink it we will be making a 5.63 profit. GEENA lettuce $.30 chicken $1.09 quinoa .10 BASIC WRAP = $2.09 → sell it for 5.95 = 3.86 per wrap Sides = 1.48 → sell for 2.95 = 2.52 drinks = .20.25.28 = .80 →2.25 = 1.45 2.09 + 1.48 + .8 = 4.37 cost to make it we make 5.63 a meal
- GEENA
- GEENA 45.3 million San Diego location: work out land → 24% of the 1.356 million people living in the city are trying to live a healthy lifestyle. Our goal is to offer that 24%, a convenient health conscious drive thru option. healthy, active, busy, those who workout, those who can drive, people interested in health food, commuters(students), those with higher income levels depending on the price, those out late
- RIYADH
- RIYADH
- JEFF-
- JEFF
- Geena we will then open in Los Angeles, CA, Santa Barbara, CA, Portland, OR, and Austin, TX. we chose these locations because according to the article 25 Happiest, Healthiest Cities in America these five locations have high rates of residents wanting healthy organic food the people of Portland, OR emphasizing the need for affordable produce. The American Fitness Index claimed Austin, TX to have 51% of their residents in “good health.” based on our interviews people our age are willing to pay more for a meal and each of these cities have college campuses which would give us a bigger market. as you can tell we have high start up costs but we believe by combating the problem of no healthy drive thru there is a bright future for our sales
- RIYADH
- GEENA when i first came up with this idea i had no idea how expensive this was going to be food truck donated and donations from family, friends, you guys our primary source of income will be bootstrapping after we have a solid ground we will then focus on building relationships with venture capitalists and angel investors