Bestbuy positioning in India's heart - Project Presentation
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As a strategic branding team, we have developed an ideal go to market strategy for an International consumer durables brand Bestbuy. Project Flow: 1. Secondary analysis of various international brands which may have a good market in India. 2. Secondary analysis for the competitors 3. Primary research was conducted to capture customers associations and to select the right communication strategy. 4. Based on the data collected, we have formulated the brand strategy.
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Bestbuy positioning in India's heart - Project Presentation
- 3. Source: ibef