btl kpi takeaway

1. Essential Skills of a BTL Manager
• Corporate Branding
• Go – to – Market Strategy
• Merchandising
• BTL Sales
• Lead Generation
• Park , Mall, Residential, housing society Activation
• New Business Development
• Conceptualizing and driving BTL activations / registrations
• BTL budgeting
• Catchment study for upcoming centres for effective Store/Center launch
• Competition analysis
• Local geography understanding & relationships
• Event Planning & Execution

2. Essential Duties
• BTL budgeting & preparation of Marketing Calendar.
• Conceptualizing and driving BTL activations
• Responsible for footfall enhancement
• Competition analysis to understand the new trends in the market.
• Branding & Visual Merchandising
• Planning for specific marketing collaterals like POSM, signages,leaflets
• Create higher brand recall. Tie ups & Vendor Management
• Cross promotion and tie ups with other brands for activations.
• make use of publicity as an effective marketing tool. Internal: MarComm,
Digital External: Media Agencies, Malls & Public Display Areas Desired
Candidate Profile Marketing & Sales Competency BTL
Execution Alliances & Partnerships Event Planning & Execution

3. KRA of a BTL Manager
1. Develop new clients for the companies traded lines.
2. Develop and maintain clients in the territory assigned.
3. Submit marketing reports as required from time to time.
4. Submit tenders, obtain market intelligence and pricing data.
5. Endeavor to develop new traded lines.

4. LinkedIn Profiles
https://www.linkedin.com/in/saurabh-farswan-71898251
https://www.linkedin.com/in/shantanu-pathak-03886237
https://www.linkedin.com/in/arka-biswas-0832b642
https://www.linkedin.com/in/suhan-mukherjee-0421aa85
https://www.linkedin.com/in/davinder-singh-sapehia-59a02618
https://www.linkedin.com/in/altamash-ansari-377b7914