LSS2017: Serving Rich Local Results
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View Mary Bowling's presentation from Rio SEO's Local Search Summit (LSS2017) as she presents the details around serving rich local results and be THE answer.
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LSS2017: Serving Rich Local Results
- 1. Serving Rich Local Results Mary Bowling IGNITOR DIGITAL @MaryBowling
- 2. Search Engine Results Pages
- 4. Rich Results Rich Snippets Ad Extensions Knowledge Cards Direct Answers Answer Boxes Featured Snippets Star Ratings People Also AskSpecial Content Blocks Rich Cards Events Site Search Boxes Menus Accelerated Mobile Pages Google Posts Local Knowledge Panels Place Actions Lists Products Breadcrumbs
- 6. “Searching on a mobile device is very different from a desktop computer. Speed and simplicity really matter. It’s why the best answer is quite literally ... the answer.” “Searching on a mobile device is very different from a desktop computer. Speed and simplicity really matter. It’s why the best answer is quite literally ... the answer.” – Eric Schmidt, 2014
- 12. Consider YOUR Ad Opportunities Weak Comp Fat Ads Local Inventory Display + Local
- 13. Consider YOUR Organic Opportunities - HUBSPOT
- 14. Help Google PRESENT You
- 16. Give Google Answers About YOU
- 17. Google GIVES Them to Searchers
- 18. Give Google What It WANTS to Show
- 19. Send Messages Coded in SCHEMA
- 21. Be the Best ANSWER
- 23. Earn Position
- 24. Answer Queries PEOPLE ALSO ASK
- 25. Own Your BRAND Answers
- 28. 1. Know YOUR Serps 2. ADS can be a good tactic 3. FEED Google Info 4. Use SCHEMA everywhere 4. Be THE Answer (or 1 of the answers) 5. The results will only GET RICHER!
- 29. So Serve Them Up!
Editor's Notes
- Do you know YOUR SERPs? What do the results look like on desktop and. mobile when someone searches for your brand name? For your most important search terms? For your most important search terms PLUS location?
- The Search Engine Results Pages today are a fertile testing ground for Google to understand what types of content appeal most to searchers and it’s rare these days to find search results that DO NOT display “rich results.”
- We’re seeing ads above the organic results and above the local packs
- WWe’re seeing ads IN the local packs, IN the Local Finder and ads right inside local packs. We’re seeing local pack that are entirely paid, like some home services in certain areas and Google is even so bold as to put ads right inside some local knowledge panels
- Recent hubspot research