2013 knowledge graph observations

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2013 knowledge graph observations

  1. 1. A Few Knowledge Graph Observations – January 2013 Elite Strategies Presents
  2. 2. Less than 1% of Sites Are Knowledge Graph-ed Sales Sites With Knowledge Graph Sites Without Knowledge Graph Source: Larry Page, Google CEO in 2012 4th Q earnings report
  3. 3. Who is Making the Cut?• Celebs• Historical Figures• Some Companies• SHOPPING Results• Local Stuff• Unicorns
  4. 4. Drugs Were One of the First to Hit… …back in 2012
  5. 5. Then we started seeing people “Never More”
  6. 6. Mega-Corporations Such as these guys got a spot on KG:
  7. 7. No love for Google’s Sworn Enemy:MicrosoftAlso still not seeing Knowledge Graph for other corps such as:• Target• CVS• Logitech• Levis• Etc (as of January 30th, 2012 from US IP address)
  8. 8. It’s clear Googz isn’t playing favorites, rather the SERPs are just catching up. Designer •Saks 5th Ave = YES Outlets •Nieman Marcus = NO Mega •Kmart = YES Stores •Walmart = NO •Honda = YES Cars •Hyundai = NO
  9. 9. “People” seem to havethe most prevalence inKnowledge Graph.
  10. 10. so far(this was supposed to be dramatic)
  11. 11. Local KG results are popping up all over
  12. 12. Then you have shopping results… One thing to always remember:Google ain’t never gone git rid of ads, period.
  13. 13. Such as “Acer” Knowledge Graph? Adwords?
  14. 14. If you wanna be in the club, You gotta play by the rules meaning…Entities with G+ pages are MUCH likelier to get a KG placement then those without.
  15. 15. Wassup Brotha? Some listings such as the “Brother” search results offer suggestions for what you might mean
  16. 16. Got Bacon??Not sure if Knowledge Graph but definitely fun.Type “bacon number” after any famous folk and youwill get the degrees of separation between themand Kevin Bacon. Fun right?
  17. 17. But Wait, There’s More!Actually not really, that’s about it.Just wanted to give a lowdown on what someSERPs are looking like these days.The SERP’s will continue to change every day andby the time most of you read this, most of thisdata will be inaccurate.Play by Google’s rules and you will be rewarded. Copyright 2013 Elite Strategies Llc

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