This document discusses Britannia, an Indian FMCG company. It provides information on Britannia's sector, market size, growth rate, top companies, vision, mission, values, milestones, products, HR strategies, expenses, recruitment process, interview questions, and more. The recruitment process involves specifying job requirements, checking candidates' backgrounds and experience, performing reference checks, and final interviews to assess fitness and responsibility.

1. BRITANNIA
PROJECT BY-
1)RINSHI SINGH
2)SAGAR TIRLANGI
3)SARTHAK DUTTA
4)SONALI ARUNRAO DEULKAR
5)SOUMYADEEP BOSE

2. SECTOR
FMCG SECTOR:-
1) Fast moving consumer goods (FMCG) is the 4th largest sector in the Indian economy. There
are three main segments in the sector –
a) Food and Beverages accounts for 19 % of the sector
b) Healthcare which accounts for 31%
c) Household & Personal care accounts for the remaining 50 %
MARKETSIZE
1) The Retail market in India is estimated to reach US$ 1.1 trillion by 2020 from US$ 672 billion
in 2016, with modern trade expected to grow at 20 per cent - 25 per cent per annum, which is
likely to boost revenues of FMCG companies.
2) In 2016-17, revenue for FMCG sector have reached US$ 49 billion and is expected to grow at
9-9.5 per cent in FY18 supported by expectations of the total consumption expenditure reaching
nearly US$ 3,600 billion by 2020 from US$ 1,469 billion in 2015.

3. GROWTHRATE
 Favourable demographics and rise in income level to boost
FMCG market.
 FMCG market in India is expected to grow at a CAGR of
20.6 per cent and is expected to reach US$ 103.7 billion by
2020 from US$ 49 billion in 2016.

4. TOP 10 FMCGCOMPANIES
List of Top FMCG Companies in India
1) ITC 2 Hindustan Unilever Ltd (HUL)
3) Britannia 4) Nestle India
5) Dabur 6) Marico
7) Patanjali Ayurveda 8) Godrej Consumer
9) GlaxoSmithKline 10) Colgate Palmolive
Out of India’s $46.6 million, 'stores’ have bought $17.5million, ‘direct sales’ about
$15.6 million and ‘partners’ helped them gain $13.4 M. India’s market is so vast that
companies. often fail to penetrate. Also , frequently face challenges with India’s
distribution network.
$46.6mn India
$9.3mn Grow( 20.6% CAGR )
MARKETSHARE

6. VISION
1)To dominate the food and beverages market in India
2)With a distinctive range of “Tasty Yet Healthy” Britannia brands.
3)Every third person, in India, should be a Britannia consumer.
MISSION
1)To dominate the food and beverages market in India
2)To be one of the best biscuit company.
3)To be an arm-stretch away, any time of the day.
VALUES
1)Our core emphasis across portfolios is on healthy, fresh and delicious food.
2)We realize our responsibility to continue delivering fresh, nutritious and fun
products.

7. Milestone of the company
1892- Britannia established in Kolkata
1921- Imported machinery Introduced
1997- Re- Birth- new incorporate identity
‘Eat healthy, think better’
2001- No. 1 food brand of India
2002- Britannia voted in Top 300 small
companies by FORBES GLOBAL

8. a
2005- Re-Birth of Tiger
2009- Britannia launches ActiMind. Eat healthy ,
Think better to ‘ Drink Healthy, Think better’ as well!
2004- Britannia accorded the status of being a
SUPERBRAND
2012- Awarded as GPEA by Asia Quality Pacific
Organization ( AQPO)
THE LEGACY CONTINUES…………

9. PRODUCTS OF BRITANNIA

10. HR STRATEGIES
1)Britannia published a full report pertaining to employees and
executives code of conduct and it is accessible by everyone as
available on official website.
2)The strategies adopted by company like employees can directly
apply for job as per their skills analysis
3)Ensure privacy/confidentiality
4)Organize employees engagement programs
5)Analyst meet recently organized by company i.e. on 9 August
2017

11. 331.56 Cr.
341.36 Cr.
352.60 Cr.
EMPLOYEES BENEFIT EXPENSES:-
2015
2016
2017

12. DOCUMENTATION REQUIRED
(1)Class 10th 12th, Graduation Certificates
(2)Appointment Letter
(3) Adhaar card
(4)Pan Card
(5)Election ID- Proof
(6) Bank Statement
(7) Last Monthly Salary Slip
 Joining Formalities:-
(1)Gratuity Form
(2)ESIC Form
(3)Joining Kit
(4) Form of nomination & declaration form

13. INTERVIEWQUESTIONS
Marketing Executive:-
1)Have you heard the term real time marketing. What your views on this?
2)What you think diversity marketing is helpful for our company?
3)"We have a new product coming out in three months. What would you do
to launch it?“
4)Which one is better Interruption marketing or permission marketing and
why?
5)Would you like to ask us anything?
Finance Executive:-
1)Where do you see yourself in five years?
2)Are you willing to work all hours?
3)What do you know about our company, our competition, & our industry as
a whole?
4)What was the worst class you had in your college days?
5)Would you like to ask us anything?

14. HR Generalist:-
1)Why do you want to leave your present job or company?
2)Why do you consider yourself a suitable candidate for this
position?
3)How long can you commit to work with us?
4)What is your expected salary?
5) How would you compensate for the lack of experience you have
for this position?
6)Would you like to ask us anything?

15. SOURCE MIX For the
Positions
Recruitment
Sources
NetworkingWord of Mouth
Advertisement
s
Specialist
Recruitment
Agencies
Head-hunting

16. Qualifications
1) Graduate Degree Holders with 3 years experience.
2) Preference given to degree holders in :
* advertising
* management
* marketing
Qualifications:
Skills
Communication
Interpersonal
Creative
Negotiation
Oral and
Written
Marketing Executive

17. Financial Executive
Qualifications
:
Graduate degree holders with 5 years experience.
Preference given to candidates with degrees in:
1) Accountancy and Finance
2) Mathematics, Statistics or Economics
3) Business and Management
Skills:
Communication
Negotiation
Analytical
Investigation
Technical

18. HR Generalist
Qualifications:
1) Graduate degree and HR related
qualifications are needed.
2) A minimum of 10 years of excellent
service as a HR Generalist.
Skills
Organisation Skills
Methodical Approach
Excellent
Communication Skills
IT Skills
Decision Making Skills

19. Selection Process
 Since all the three positions come with huge
responsibilities the selection process needs to be
precise and accurate.
Qualities to Look for
Intelligence
Humor
Presence of Mind
Compatibility of
Candidate

20. Steps In Recruitment Process
Specifying Job
Requirements
Discussions
Final Interview
with Situation and
Self Appraisal
Questions
•Check degree of
fitness
•Analyze Level of
Responsibility
•Create Job Profile
Check on
Candidate Background
Experience
Draw Conclusion
Perform Reference
Checks
Peers
Subordinates
Superiors

21. THANK YOU