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Analytics Filters and Goals

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How to Set Up a Filter, Event and Goal in Google Analytics

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Analytics Filters and Goals

  1. 1. Intermediate Google Analytics Please see my previous presentations:  Introduction to Google Analytics: http://bit.ly/2umD4mj  Introduction to Google Search Console: http://bit.ly/2umekdK
  2. 2. Introduction  Your Business Goals  Filters  Events  Goals
  3. 3. Business Goals  Business Goals  Conversions: Macro and Micro Conversions  Other Key Performance Indicators (KPIs)  No point using analytics tools if you haven't figured out what you're measuring
  4. 4. Filters  Filters out traffic from a particular view  Can skew your analytics data if not used properly  If using a particular filter, always have at least one view with the default, unfiltered view of your site traffic
  5. 5. Adding a Filter  Today we are going to add a basic IP filter, rather than something more complex
  6. 6. Adding a filter
  7. 7. Adding a Filter
  8. 8. Adding a Filter
  9. 9. Adding a Filter
  10. 10. Adding a Filter
  11. 11. Adding a Filter
  12. 12. Adding a Filter
  13. 13. Adding a Filter
  14. 14. What's My IP?
  15. 15. Adding a Filter
  16. 16. Adding a Filter
  17. 17. Success!
  18. 18. Filters  Other types of filters: − Include internal IP − Include host/subdomain − Exclude developers/contributors Ips − More Advanced Filters:  Lowercase  Remove queries  Specific data: − Traffic source/medium − Devices − Locations
  19. 19. Events  An event is an interaction between a user and your website such as: − Clicking a button or just a link − Completing a webform − Watching a video − Viewing a picture in a bigger window − Purchasing a product/service − Etc
  20. 20. Events
  21. 21. No Events?!?!
  22. 22. Setting Up Events
  23. 23. Events
  24. 24. Goals  A goal is when an individual user does something you want on your website including − Events (see previous slide) − URLs visited (e.g. a “Thank You” page), including funnels − Time spent on site (e.g. X minutes on page = “article read”) − Pages per visit
  25. 25. Adding Goals
  26. 26. Adding Goals
  27. 27. Goal Set Up
  28. 28. Goal Description
  29. 29. Goal Details
  30. 30. Goal Details Example
  31. 31. Events as Goals  Event Category  Event Action  Event Label  Value (money you credit to the event)
  32. 32. Event Category
  33. 33. Event Action
  34. 34. Event Label
  35. 35. URLs Visited (Destinations)  PDFs you want users to download  Confirmation/Thank You pages  Setting up Funnels  Details: − Destination − Case Sensitivity − Value − Funnel
  36. 36. Destination Details
  37. 37. Time on Site  “Visit Duration”  Details: − “Duration” what type of time are you tracking? − By hours, minutes and/or seconds (should be higher rather than lower) − Value
  38. 38. Visitor Duration Details
  39. 39. Pages Per Visit  Did the user go to enough pages on your site?  Details: − # of pages visited – less/more/equal to − Value
  40. 40. Pages Per Visit Details
  41. 41. Thank You  Additional Resources: − https://analytics.google.com/analytics/academy/

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