How to Set Up a Filter, Event and Goal in Google Analytics

1. Intermediate Google Analytics
Please see my previous presentations:

Introduction to Google Analytics:
http://bit.ly/2umD4mj

Introduction to Google Search Console:
http://bit.ly/2umekdK

2. Introduction

Your Business Goals

Filters

Events

Goals

3. Business Goals

Business Goals

Conversions: Macro and Micro Conversions

Other Key Performance Indicators (KPIs)

No point using analytics tools if you haven't
figured out what you're measuring

4. Filters

Filters out traffic from a particular view

Can skew your analytics data if not used
properly

If using a particular filter, always have at least
one view with the default, unfiltered view of
your site traffic

5. Adding a Filter

Today we are going to add a basic IP filter,
rather than something more complex

6. Adding a filter

7. Adding a Filter

8. Adding a Filter

9. Adding a Filter

10. Adding a Filter

11. Adding a Filter

12. Adding a Filter

13. Adding a Filter

14. What's My IP?

15. Adding a Filter

16. Adding a Filter

17. Success!

18. Filters

Other types of filters:
− Include internal IP
− Include host/subdomain
− Exclude developers/contributors Ips
− More Advanced Filters:

Lowercase

Remove queries

Specific data:
− Traffic source/medium
− Devices
− Locations

19. Events

An event is an interaction between a user and
your website such as:
− Clicking a button or just a link
− Completing a webform
− Watching a video
− Viewing a picture in a bigger window
− Purchasing a product/service
− Etc

20. Events

21. No Events?!?!

22. Setting Up Events

23. Events

24. Goals

A goal is when an individual user does
something you want on your website including
− Events (see previous slide)
− URLs visited (e.g. a “Thank You” page), including
funnels
− Time spent on site (e.g. X minutes on page =
“article read”)
− Pages per visit

25. Adding Goals

26. Adding Goals

27. Goal Set Up

28. Goal Description

29. Goal Details

30. Goal Details Example

31. Events as Goals

Event Category

Event Action

Event Label

Value (money you credit to the event)

32. Event Category

33. Event Action

34. Event Label

35. URLs Visited (Destinations)

PDFs you want users to download

Confirmation/Thank You pages

Setting up Funnels

Details:
− Destination
− Case Sensitivity
− Value
− Funnel

36. Destination Details

37. Time on Site

“Visit Duration”

Details:
− “Duration” what type of time are you tracking?
− By hours, minutes and/or seconds (should be
higher rather than lower)
− Value

38. Visitor Duration Details

39. Pages Per Visit

Did the user go to enough pages on your site?

Details:
− # of pages visited – less/more/equal to
− Value

40. Pages Per Visit Details

41. Thank You

Additional Resources:
− https://analytics.google.com/analytics/academy/