Rieber & Søn Group Presentation 2011

1. Title of presentation Name of presenter Title of presenter Date

3. Established in 1839, listed since 1987 Turnover, 2010: 4.6 bNOK No of Employees, 2010: 3.011, 64% outside Norway Production Facilities 17 production units in 7 countries and sales forces : Sales forces in 9 countries Brands: More than 25 brands Strong no 1 positions in several categories Rieber & Søn - In a nutshell

5. Production units Norway: Arna Voss Os Larvik Elverum Lierne Sweden: Vimmerby Denmark: Skælskør Havnsø Poland: Wloclawek Czech Republic : Bysice Roudnice Varnsdorf Netherlands: St. Maartensdijk Russia: Electrostal

6. Brands in Norway Market position main brands: No 1 Market share main categories: Sauces dehydrated: 89,9 % Soups, dehydrated: 96,8 % Casseroles: 96,6 % Net sales in Norway 2010: MNOK 1.974,7

7. Brands in Norway TORO is one of the strongest brands in Norway with more than 250 products covering several categories. Main categories: Soups, sauces and casseroles The assortment has gradually been broadened to include sweet and coarse bakery products, frozen cakes, rice, canned food and chilled ready meals. Norwegians love their taco. TORO’s taco casserole is an example of innovation and renewal in one of TORO’s strongest categories.

8. Brands in the Czech Republic Market position: Number 1 Market share soups, sauces, casseroles and bouillons : 47 % Net sales in 2010: 1,6 bil. CZK (510 mil. NOK)

9. Brands in the Czech Republic Vitana is a major brand in the Czech Republic and Slovakia with long traditions. Vitana is the market leader in a number of categories. Soups, sauces, casseroles and bouillons is the main category for Vitana with a market share of 47 percent. In 2010 the heath-bringing “Natur” concept, which was first launched as a bouillon and then as a soup, was extended to include “Natur” soups for children and “Natur” meal solutions.

10. Brands in Poland Market position: C ake mixes : 1st C offee traditional & cake ingredients : 2nd Market share main categories: C ake mixes : 41,5% C ake ingredients : 24,7% C offee traditional : 33,6% Net sales in 2010: 143,6 mio pln

11. Brands in Poland Delecta is Rieber & Søn’s major brand in Poland. Delecta has leading positions in the area of cakes, cake mixes, baking ingredients and desserts. Cake mixes are the biggest category with more than 40 percent of the Polish market, followed by cake ingredients with a market share of around 25 percent. Girls love Barbie, and children love muffins. Delecta launched Barbie muffins in the market in 2010, and the product was well received by the chains .

12. Brands in Denmark

13. Brands in Denmark Rieber & Søn Denmark comprises the brands Denja, K-Salat and Bähncke, with operations in both the Swedish and the Danish market. Sweet French Mustard from Bähncke is a unique taste experience. The original recipe from the 1950s is unchanged and has become a classic in all age groups.

14. Brands in Sweden Market share main categories: 37% (frozen desserts) Net sales in 2010: 189 MSEK (exclusive Mrs Cheng's)

15. Brands in Sweden The Frödinge brand is well established in the bakery and dessert category. The business unit is the market leader within frozen desserts in Sweden and has extensive exports to Finland, Germany and Norway. The main category is deep-frozen desserts where Frödinge is the market leader with 40% of the market, a proportion that rose from 2009 to 2010. Two of the most important product launches in 2010 were an extension of the fruit and berry pie category and the introduction of a wedding cake dedicated to the royal wedding in Sweden. .

16. Brands in Russia

17. Brands in Russia Rieber & Søn Russia produces and sells nuts and snacks in the Russian market, with Chaka as the dominating brand. The main categories are salted nuts (peanuts, pistachios, almonds, hazelnuts and cashew nuts) and salted nut mixes which together make up 92 percent of sales. In 2010 Rieber & Søn Russia increased its sales in this category by 24 percent and thus became the market leader. The Chaka brand is enjoying strong growth. Chaka Nut Mix was launched in 2010 and consists of peanuts, almonds, cashews and pumpkin seeds, especially targeted at the younger consumer.

18. Brands in Germany

20. Our products: Core focus categories *) Combinations of category and country where Rieber are no 1, respectivally no 2.

21. 2006-2010: Sales and margin development

23. Optimizing each business unit Business Units with potential synergies through similar portfolio and structure Business Units with independent portfolio focusing on own development Business Unit Norway Business Unit Denmark Business Unit Food Service Business Unit Czech Business Unit Poland Business Unit Sweden Business Unit Russia Business Unit Germany Business Unit Cronions

26. Benefits of cooperation across markets Chocolate drinks Chunky Soups Frozen Cakes Soups / Meals in Cup

36. Trading up products + 40 % 20 NOK 28 NOK Price premium per pack + 35% Price premium per pack + 65% Price premium per portion + 75% Price premium per pack

37. Group – Profit & Loss

38. Group – Balance Sheet

39. Western Europe: 2008 - 2010

40. Central Europe: 2008 - 2010

41. Russia/Others: 2008 - 2010

43. 400 MNOK profit improvement by 2012 Implementation cost 125 mNOK over the period! mNOK

46. Q&A

47. Thank you!