Fazer company presentation gb_spiba


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  • 01.08.11
  • 01.08.11
  • 01.08.11
  • 01.08.11
  • Fazer company presentation gb_spiba

    1. 1. [email_address] SPIBA visit, July 27, 2011
    2. 2. Fazer Group in brief <ul><li>Family owned company established in 1891 </li></ul><ul><li>Food services, bakery and confectionery products </li></ul><ul><li>Operates in 8 countries </li></ul><ul><li>Turnover for 2010 over 1.5 billion euros </li></ul><ul><li>50 per cent of the turnover outside Finland </li></ul><ul><li>Number of personnel approximately 16 500 </li></ul>
    3. 3. Fazer Group Oy Karl Fazer Ab Fazer Food Services <ul><li>The leading food service company in the Nordic and the Baltic countries </li></ul><ul><li>Almost 1400 restaurants in the Nordic countries, Estonia, Latvia and Russia </li></ul><ul><li>Circa 360 000 meals daily </li></ul><ul><li>Turnover 575 M€ (2010) </li></ul><ul><li>Number of personnel 7 500 </li></ul>Fazer Bakeries & Confectionery <ul><li>Finland's leading bakery and confectionery company, one of the leading companies in the Baltic Sea region and Russia. </li></ul><ul><li>21 bakeries in Finland, Sweden, Estonia, Latvia, Lithuania and Russia </li></ul><ul><li>The confectionery factories are located in Finland: Vantaa, Lappeenranta and Karkkila </li></ul><ul><li>Turnover 938 M€ (2010) ) </li></ul><ul><li>Number of personnel ca 9 200 </li></ul>Fazer Group: Turnover 1513 M€ Personnel 16 500
    4. 4. Taste sensations since 1891 1891 Karl Fazer opened a confectionery at Kluuvikatu 3 in Helsinki 1894 The manufacture of chocolate and confectionery began 1908 The Fazer trade mark was registered 1922 Fazer Blue was born 1924 The manufacture of biscuits began 1930 Restaurant business was started at Kalastajatorppa Fazer has a long history in creating taste sensations
    5. 5. Taste sensations since 1891 <ul><li>1952 Retailing of bread began 1958 </li></ul><ul><li>Fazer acquired the Oululainen bakery </li></ul><ul><li>1955 </li></ul><ul><li>Construction work for Fazer's factory started in Vantaa </li></ul><ul><li>1971 </li></ul><ul><li>The bakery in Vantaa was completed </li></ul><ul><li>1976 </li></ul><ul><li>Fazer Catering was established (Amica since 1988) </li></ul><ul><li>1997 </li></ul><ul><li>The Pick & Mix concept was expanded into Candyking division </li></ul><ul><li>1997 </li></ul><ul><li>Fazer acquired a share of Hlebny Dom bakery in St. Petersburg </li></ul>Industrial bakery operations started in the 50s,followed by catering services in the 70s.
    6. 6. Taste sensations since 1891 2000 Cloetta Fazer AB was formed 2001 Fazer acquired the Danish Wip Personalerestauranter A/S and Fazer Bakeries started operations in Latvia and Lithuania 2002 Fazer acquired Lövångerbröd AB. The remaining shares in Fazer Biscuits were sold. Fazer Amica started in Norway. 2003 Fazer acquired a majority in the catering company Adviso Meny AS. A new bakery was opened in Lappeenranta. 2004 Fazer built up a new operations model and renewed its brand strategy. 2005 Fazer acquired the Zvezdny bakery in Moscow. In early the 21st century, the business expanded and became more international
    7. 7. Taste sensations since 1891 2006 Fazer acquired the St. Petersburg -based Abela Services CIS, SIA NokrokoA in Latvia and KantineRingen As in Norway. 2007 The bakery business in Russia was separated to form its own division. Fazer opened a new service kitchen, the first of its kind, in Tallinn. 2008 Cloetta Fazer AB (publ) was split up and Fazer Confectionery was integrated into Fazer Group. 2010 Fazer restructured its organisation. Four divisions were merged into two business areas: Fazer Bakeries & Confectionery and Fazer Food Services.
    8. 8. Strong Market Positions Across the Region 2010 (estimate) Finland FF # 1. (53 %) FB # 1. (33%) FC # 1 (39%) Sweden FF # 2. (28 %) FB # 2 . (28 %) FC # 4. (8%) Demark FF # 2. (15 %) FC # 11. (2%) Norway FF # 4. (10 %) FC # 11. (2%) The Nordic countries Fazer Food Services - 1. (28 %) Fazer Bakeries– 1 (20%) (fresh bread) Fazer Confectionery – 3 (11%) Baltic countries FB # 3. (16%) FC # 8. ( 4%) Russia # 1. (7%) St Pete # 1. (35%) Moscow # 2. (~13%)
    9. 9. Turnover outside Finland, M€
    10. 10. Turnover by country
    11. 11. Mission, values, vision and strategy <ul><li>Our mission is to create taste sensations </li></ul><ul><li>” We must always exceed our customers expectations.” Karl Fazer </li></ul><ul><li>Values </li></ul><ul><li>Passion for customers </li></ul><ul><ul><li>We strive to exceed customers’ expectations </li></ul></ul><ul><li>Quality excellence </li></ul><ul><ul><li>Responsibility in everything we do </li></ul></ul><ul><li>Team spirit </li></ul><ul><ul><li>Cooperation and respect for each other </li></ul></ul><ul><li>Vision </li></ul><ul><li>Fazer is the first choice </li></ul><ul><li>Strategy </li></ul><ul><ul><li>grow our business profitably by building on our leading brands </li></ul></ul><ul><ul><li>be the most attractive employer in the branch </li></ul></ul><ul><ul><li>be the first choice for our stakeholders </li></ul></ul>
    12. 12. What makes Fazer unique? Best brands International expansion Sustainable #1/2 positions Run as ”One company” Most admired employer <ul><li>One of few Finnish companies that </li></ul><ul><li>has successfully expanded to Russia </li></ul><ul><li>#1 in Finnish bakery, </li></ul><ul><li>confectionery and food </li></ul><ul><li>Service </li></ul><ul><li>#1 in St Petersburg bakery and Moscow premium bakery </li></ul><ul><li>#2 in Swedish bakery and food service </li></ul><ul><li>One Fazer culture </li></ul><ul><li>Common values </li></ul><ul><li>Common support functions </li></ul><ul><li>Core functions increasingly common within product and service businesses </li></ul><ul><li>Genuine, sustainable value – ”creating taste sensations” </li></ul><ul><li>The most respected brand in Finland </li></ul><ul><li>Finland’s #1 employer among university business students </li></ul>
    13. 13. Unique Business and strong Brand Portfolio Confectionery Bakeries Restaurants and concession Food Services Fazer Group Concepts Fazer brand-related Local brands Local brands
    14. 14. Fazer - a highly valued brand <ul><li>Fazer brand is one of the most recognised </li></ul><ul><li>brands in Finland and very well-known in the countries where Fazer operates </li></ul><ul><li>A strong brand creates value by </li></ul><ul><ul><li>affecting emotions </li></ul></ul><ul><ul><li>telling stories </li></ul></ul><ul><ul><li>giving trust </li></ul></ul><ul><li>Fazer also stands for a lot of other things </li></ul><ul><ul><li>innovations in both products and concepts </li></ul></ul><ul><ul><li>forerunner in marketing </li></ul></ul><ul><ul><li>excellent quality </li></ul></ul><ul><li>Every Finn has a relationship with Fazer </li></ul>
    15. 15. Fazer “House of Brands” Corporate brand Restaurant, café and contract catering brands Bakery product umbrella brands Chocolate and confectionery umbrella brand Product brands Local concepts (Bistro Amica, Hava Java, Wip, Kantineringen) Product brands
    16. 16. Great work tastes <ul><li>Honest, high quality work with attractive products and services </li></ul><ul><li>Is in line with our mission, vision, values and brand promise </li></ul><ul><li>Great work has always been honoured at Fazer and it is done in good team spirit by exceeding our clients expectations </li></ul><ul><li>It ”tastes” because our vision is to be the ”best choice” </li></ul><ul><li>Fazer values its employees. Fazer is a family-owned company, where the work is done on a long term perspective </li></ul><ul><li>Fazer is a forerunner in many areas, and at Fazer we continuously develop ourselves and we accept diverseness </li></ul>
    17. 17. Skilled and committed professionals guarantee high quality <ul><li>By implementing the principle of continuous improvement, we make sure that professional skills and attitudes towards work are on a high level. Good leadership is needed for this. </li></ul><ul><li>The high level of professional skills is secured through skill mapping. Vocational examinations play an important part in this. </li></ul><ul><li>An examination in management is in use for management development, as well as the internal FAST & Fazer Way management training programs. </li></ul><ul><li>Significant investment in project training. </li></ul><ul><li>Numerous small training sessions are essential in the improvement of processes and ways to work. Web-based learning is becoming increasingly important. </li></ul>
    18. 18. Employees by country, %
    19. 19. Corporate responsibility is a natural part of Fazer’s operations <ul><li>Corporate responsibility has always been part of Fazer’s daily business operations. It is a vital part of Fazer’s corporate culture and plays a significant role in all business development. ’ </li></ul>
    20. 20. Ethical principles are the foundation of the operations <ul><li>Fazer’s ethical principles are based on the Group’s values and the international principles of the UN Global Compact initiative. </li></ul><ul><li>The ethical principles guide Fazer’s employees in their everyday work and also define the Group’s ethical responsibility as an employer and as a business. </li></ul><ul><li>Fazer’s ways of operating are mainly based on trust and unwritten rules, but because of the Group's rapid growth and internationalisation, the operating principles must be documented. </li></ul>
    21. 21. Corporate responsibility goes beyond our own operations <ul><li>Corporate responsibility is part of Fazer’s corporate culture, daily work. </li></ul><ul><li>Work is guided by the corporate responsibility policy, ethical principles, environmental policy, and other management practices. </li></ul><ul><li>Fazer monitors the quality, origin and responsibility of the supply chain of the materials and ingredients – Fazer expects its partners to operate in a responsible manner. </li></ul>
    22. 22. Corporate responsibility at Fazer
    23. 23. Fazer Bakeries & Confectionery <ul><li>Fazer is the leading bakery company in Finland and Finland’s leading and Sweden’s second largest bakery company and one of the leading ones in the Baltic region and Russia </li></ul><ul><li>Bread and pastries are manufactured in Finland, Sweden, Estonia, Latvia, Lithuania and Russia </li></ul><ul><li>Brands: Fazer, Oululainen, Skogaholm, Hlebnyi Dom, Druva, ja Gardesis </li></ul>Presenter's Name Surname 01.08.11
    24. 24. Fazer Bakeries & Confectionery <ul><li>Fazer is Finland's leading confectionery company and a strong player in the Baltic Sea region </li></ul><ul><li>Confectionery factories are located in Finland: in Vantaa (chocolate), Lappeenranta (sugar confectionery) and Karkkila (chewing gum) </li></ul><ul><li>Strong international confectionery brands, for instance Karl Fazer, Geisha, Dumle, Tutti Frutti, Marianne, Tyrkisk Peber, Pantteri and Xylimax </li></ul>Presenter's Name Surname 01.08.11
    25. 25. Fazer Bakeries & Confectionery in figures <ul><li>Turnover 938 M€ (2010) </li></ul><ul><li>62 % per cent of the Group's turnover </li></ul><ul><li>21 bakeries and a mill </li></ul><ul><li>Personnel ca 9 200 </li></ul><ul><li>Bakery products are exported to over 15 countries </li></ul><ul><li>Confectionery products are exported to 27 countries </li></ul>
    26. 26. Fazer Bakeries & Confectionery in Russia 2010 <ul><li>Turnover 229 M€ </li></ul><ul><li>15 % per cent of the Group’s turnover from Russia </li></ul><ul><li>Personnel 3 966 </li></ul><ul><li>Highlights </li></ul><ul><ul><li>An increased market share in the Moscow area through improved logistics, strong sales and brand-new products </li></ul></ul><ul><ul><li>Volume growth and good delivery reliability in a challenging operating environment </li></ul></ul>
    27. 27. Our products <ul><li>Fazer Russia is Active in 4 segments: </li></ul><ul><li>Fresh bread (Over 100 SKUs) </li></ul><ul><li>Long shelf life bakery products ( 50 SKUs - rusks , hard bagels , ginger bread , crisps ) </li></ul><ul><li>Frozen bread & coffee-bread, pizza, dough (over 120 SKUs) </li></ul><ul><li>Confectionary (chocolate & sugar candies) </li></ul>
    28. 28. Fazer in Russia: Hlebny Dom Smolenskaya production site Murinskoe production site Vasileostrovsky production site Zvezdny production site BKK Neva production site Moscow St. Petersburg Centralized functions (based at Smolenskaya site) Acquisition in 1997 Acquisition in 2002 Acquisition in 2003 Acquisition in 2009 Acquisition in 2005 Hlebny Dom
    29. 29. Fazer Food Services <ul><li>Fazer Food Services is the leading contract catering company in the Nordic countries, offering customers delicious food and tailor-made service solutions </li></ul><ul><li>Services include private and public sector personnel restaurants, student restaurants, café-restaurants, restaurants at conference and meeting venues as well as food services for schools and public service organisations. Fazer Food Services offers also catering services for special occasions for its customers. </li></ul><ul><li>Fazer Food Services’ brands are Karl Fazer, Fazer, Amica and Wip, among others. </li></ul>
    30. 30. Fazer Food Services in figures <ul><li>Turnover 575 M€ (2010) </li></ul><ul><li>38 % per cent of the Group's turnover </li></ul><ul><li>Personnel 7 500 </li></ul><ul><li>Almost 1 400 restaurants in the Nordic countries and Russia </li></ul><ul><li>Ca 360 000 meals daily </li></ul>