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The Perfect Sales
Process
B2B Selling, Sales Leadership, Sales Culture
By Richard Mulvey
Where do you get new customers from?
Advertising
Referrals
Cold Calling
Walk In’s / Phone In’s
Networking
Where do you get new customers from?
Advertising
Referrals
Warm Calling
Walk In’s / Phone In’s
Networking
Where do you get new customers from?
Advertising
Referrals
Warm Calling
Walk In’s / Phone In’s
Networking
Referrals
Always ask the question
Use the Five Card Trick
Bring Referrals to your Customers
Trade them
Reward them
Set a weekly goal for referrals
Selling At Your Higher Price
It is Easier to
Sell the Higher
Priced Product
The Circle Of
Satisfaction
Delivery
Relationship
Price
Quality
The Circle Of
Satisfaction
Price
Quality
Relationship
Delivery
The Circle Of
Satisfaction
Price
Quality
Relationship
Delivery
The Circle Of
Satisfaction
Price
Quality
Relationship
Delivery
The Circle Of
Satisfaction
Delivery
Price
Quality
Relationship
The Circle Of
Satisfaction
Delivery
Price
Quality
Relationship
The Sales Conversation
Open Question
Need
Closed Question
Confirm the need
Support
Benefit
Agreement
Objections
Listen to the whole objection
Clarify the objection
It’s too expensive!
Clarify the Objection
“When you say it's too expensive, are
you saying you cannot afford the price
or is there something I've missed?”
Objections
Listen to the whole objection
Clarify the objection
Answer the objection
Get agreement
Objections
Add
Take away
Multiply
Divide
all the benefits
what the customer
will lose
the savings
the extra cost by some
appropriate figure
Price Objections
The Power of Positive Selling
by Richard Mulvey
Peak Performance
What does it take to be a
Peak Performer?
Skills &
Attitude
Attitude-a-meter
Attitude-a-meter
Attitude-a-meter
Attitude-a-meter
Attitude-a-meter
Attitude-a-meter
Coue’s Law
When your imagination
and willpower are in
conflict it is always your
imagination that wins.
The Perfect Sales
Process
By Richard Mulvey

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World sales conference 2018 copy