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V. Andreea CHIRITESCU
Eastern Illinois University
N. GREGORY MANKIW
PRINCIPLES OF
ECONOMICS
Eighth Edition
Ten Principles of
Economics
CHAPTER
1
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
management system for classroom use.
1
Look for the answers to these questions:
• What kinds of questions does economics
address?
• What are the principles of how people
make decisions?
• What are the principles of how people
interact?
• What are the principles of how the
economy as a whole works?
2
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
management system for classroom use.
Ten Principles of Economics
• Resources are scarce
• Scarcity: the limited nature of society’s
resources
–Society has limited resources
• Cannot produce all the goods and services
people wish to have
• Economics
–The study of how society manages its
scarce resources
3
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
management system for classroom use.
Ten Principles of Economics
• Economists study:
–How people decide what to buy,
how much to work, save, and spend
–How firms decide how much to produce,
how many workers to hire
–How society decides how to divide its
resources between national defense,
consumer goods, protecting the
environment, and other needs
4
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
management system for classroom use.
How People Make Decisions
Principle 1: People face trade-offs
Principle 2: The cost of something is what
you give up to get it
Principle 3: Rational people think at the
margin
Principle 4: People respond to incentives
5
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
management system for classroom use.
Principle 1: People Face Trade-offs
• To get something that we like, we have to
give up something else that we also like
–Going to a party the night before an exam
• Less time for studying
–Having more money to buy stuff
• Working longer hours, less time for leisure
–Protecting the environment
• Resources could be used to produce
consumer goods
6
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
management system for classroom use.
Principle 1: People Face Trade-offs
• Society faces trade-offs:
–The more it spends on national defense
(guns) to protect its shores
• The less it can spend on consumer goods
(butter) to raise the standard of living at home
–Pollution regulations: cleaner environment
and improved health
• But at the cost of reducing the incomes of the
firms’ owners, workers, and customers
7
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
management system for classroom use.
Principle 1: People Face Trade-offs
• Efficiency: society gets the most from its
scarce resources
• Equality: prosperity is distributed uniformly
among society’s members
• Tradeoff:
–To achieve greater equality, could
redistribute income from wealthy to poor
–But this reduces incentive to work and
produce, shrinks the size of economic “pie”
8
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
management system for classroom use.
Principle 2: The Cost of Something Is
What You Give Up to Get It
• Making decisions:
–Compare costs with benefits of
alternatives
–Need to include opportunity costs
• Opportunity cost
–Whatever must be given up to obtain
some item
9
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
management system for classroom use.
Principle 2: The Cost of Something Is
What You Give Up to Get It
• The opportunity cost of:
–Going to college for a year
• Tuition, books, and fees
• PLUS foregone wages
–Going to the movies
• The price of the movie ticket
• PLUS the value of the time you spend in the
theater
10
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
management system for classroom use.
Principle 3: Rational People Think at the
Margin
• Rational people
–Systematically and purposefully do the
best they can to achieve their objectives
–Given the available opportunities
–Make decisions by evaluating costs and
benefits of marginal changes
• Small incremental adjustments to a plan of
action
11
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
management system for classroom use.
Principle 3: Rational People Think at the
Margin
• Examples:
–Cell phone users with unlimited minutes
(the minutes are free at the margin)
• Are often prone to making long/frivolous calls
• Marginal benefit of the call > 0
–A manager considers whether to increase
output
• Compares the cost of the needed labor and
materials to the extra revenue
12
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
management system for classroom use.
Principle 4: People Respond to Incentives
• Incentive
–Something that induces a person to act
• Examples:
–When gas prices rise, consumers buy
more hybrid cars and fewer gas guzzling
SUVs
–When cigarette taxes increase,
teen smoking falls
13
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
management system for classroom use.
Active Learning 1 Applying the principles
You are selling your 2007 Mustang. You have
already spent $1,000 on repairs. At the last
minute, the transmission dies. You can pay
$900 to have it repaired, or sell the car “as is.”
In each of the following scenarios, should you
have the transmission repaired? Explain.
A. Blue book value (what you could get for the
car) is $7,500 if transmission works, $6,200 if it
doesn’t.
B. Blue book value is $6,300 if transmission
works, $5,500 if it doesn’t.
14
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
management system for classroom use.
Active Learning 1 Answers
Cost of fixing the transmission = $900
A. Blue book value is $7,500 if transmission works,
$6,200 if it doesn’t
– Benefit of fixing transmission = $1,300
(= 7500 – 6200)
– Get the transmission fixed
B. Blue book value is $6,300 if transmission works,
$5,500 if it doesn’t
– Benefit of fixing the transmission = $800
(= 6300 – 5500)
– Do not pay $900 to fix it
15
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
management system for classroom use.
How People Interact
Principle 5: Trade can make everyone
better off
Principle 6: Markets are usually a good way
to organize economic activity
Principle 7: Governments can sometimes
improve market outcomes
16
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
management system for classroom use.
Principle 5: Trade Can Make Everyone
Better Off
• People benefit from trade:
–People can buy a greater variety of goods
and services at lower cost
• Countries benefit from trade and
specialization
–Get a better price abroad for goods they
produce
–Buy other goods more cheaply from
abroad than could be produced at home
17
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
management system for classroom use.
Principle 6: Markets Are Usually a Good
Way to Organize Economic Activity
• Market
–A group of buyers and sellers (need not
be in a single location)
• “Organize economic activity” means
determining
–What goods and services to produce
–How much of each to produce
–Who produced and consumed these
18
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
management system for classroom use.
Principle 6: Markets Are Usually a Good
Way to Organize Economic Activity
• A market economy allocates resources
–Decentralized decisions of many firms and
households – as they interact in markets
• Famous insight by Adam Smith in
The Wealth of Nations (1776):
–Each of these households and firms acts
as if “led by an invisible hand” to promote
general economic well-being
19
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
management system for classroom use.
Principle 6: Markets Are Usually a Good
Way to Organize Economic Activity
• Prices:
–Determined: interaction of buyers and
sellers
–Reflect the good’s value to buyers
–Reflect the cost of producing the good
• Invisible hand:
–Prices guide self-interested households
and firms to make decisions that maximize
society’s economic well-being
20
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
management system for classroom use.
Principle 7: Governments Can Sometimes
Improve Market Outcomes
• Government - enforce property rights
–Enforce rules and maintain institutions that
are key to a market economy
• People are less inclined to work, produce,
invest, or purchase if large risk of their
property being stolen
21
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
management system for classroom use.
Principle 7: Governments Can Sometimes
Improve Market Outcomes
• Government - promote efficiency
–Avoid market failures: market left on its
own fails to allocate resources efficiently
–Externality – source of market failure
• Production or consumption of a good affects
bystanders (e.g. pollution)
–Market power – source of market failure
• A single buyer or seller has substantial
influence on market price (e.g. monopoly)
22
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
management system for classroom use.
Principle 7: Governments Can Sometimes
Improve Market Outcomes
• Government - promote equality
–Avoid disparities in economic wellbeing
–Use tax or welfare policies to change how
the economic “pie” is divided
23
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
management system for classroom use.
Active Learning 2 Discussion Question
In each of the following situations, what is the
government’s role?
Does the government’s intervention improve
the outcome?
a. Public schools for K-12
b. Workplace safety regulations
c. Public highways
d. Patent laws, which allow drug companies to
charge high prices for life-saving drugs
24
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
management system for classroom use.
How the economy as a whole works
Principle 8: A country’s standard of living
depends on its ability to produce goods and
services
Principle 9: Prices rise when the
government prints too much money
Principle 10: Society faces a short-run
trade-off between inflation and
unemployment
25
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
management system for classroom use.
Principle 8: Country’s Standard of Living Depends
on Its Ability to Produce Goods and Services
• Huge variation in living standards
–Across countries and over time
–Average income in rich countries
• Is more than ten times average income in
poor countries
–The U.S. standard of living today
• Is about eight times larger than 100 years ago
26
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
management system for classroom use.
Principle 8: Country’s Standard of Living Depends
on Its Ability to Produce Goods and Services
• Productivity: most important determinant
of living standards
–Quantity of goods and services produced
from each unit of labor input
–Depends on the equipment, skills, and
technology available to workers
• Other factors (e.g., labor unions, competition
from abroad) have far less impact on living
standards
27
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
management system for classroom use.
Principle 9: Prices Rise When the
Government Prints Too Much Money
• Inflation
– An increase in the overall level of prices in
the economy
• In the long run
–Inflation is almost always caused by
excessive growth in the quantity of money,
which causes the value of money to fall
–The faster the government creates money,
the greater the inflation rate
28
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
management system for classroom use.
Principle 10: Society Faces a Short-run Trade-
off between Inflation and Unemployment
• Short-run trade-off between
unemployment and inflation
–Over a period of a year or two, many
economic policies push inflation and
unemployment in opposite directions
–Other factors can make this tradeoff more
or less favorable, but the tradeoff is
always present
29
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
management system for classroom use.
Summary
• Fundamental lessons about individual
decision making:
– People face trade-offs among alternative
goals
– The cost of any action is measured in terms
of forgone opportunities
– Rational people make decisions by comparing
marginal costs and marginal benefits
– People change their behavior in response to
the incentives they face
30
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
management system for classroom use.
Summary
• Fundamental lessons about interactions
among people:
– Trade and interdependence can be mutually
beneficial
– Markets are usually a good way of
coordinating economic activity among people
– The government can potentially improve
market outcomes by remedying a market
failure or by promoting greater economic
equality
31
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
management system for classroom use.
Summary
• Fundamental lessons about the economy
as a whole:
–Productivity is the ultimate source of living
standards
–Growth in the quantity of money is the
ultimate source of inflation
–Society faces a short-run trade-off between
inflation and unemployment
32
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
management system for classroom use.

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Premium Ch 1 Ten Principles of Economics.pptx

  • 1. Premium PowerPoint Slides by: V. Andreea CHIRITESCU Eastern Illinois University N. GREGORY MANKIW PRINCIPLES OF ECONOMICS Eighth Edition Ten Principles of Economics CHAPTER 1 © 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use. 1
  • 2. Look for the answers to these questions: • What kinds of questions does economics address? • What are the principles of how people make decisions? • What are the principles of how people interact? • What are the principles of how the economy as a whole works? 2 © 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
  • 3. Ten Principles of Economics • Resources are scarce • Scarcity: the limited nature of society’s resources –Society has limited resources • Cannot produce all the goods and services people wish to have • Economics –The study of how society manages its scarce resources 3 © 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
  • 4. Ten Principles of Economics • Economists study: –How people decide what to buy, how much to work, save, and spend –How firms decide how much to produce, how many workers to hire –How society decides how to divide its resources between national defense, consumer goods, protecting the environment, and other needs 4 © 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
  • 5. How People Make Decisions Principle 1: People face trade-offs Principle 2: The cost of something is what you give up to get it Principle 3: Rational people think at the margin Principle 4: People respond to incentives 5 © 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
  • 6. Principle 1: People Face Trade-offs • To get something that we like, we have to give up something else that we also like –Going to a party the night before an exam • Less time for studying –Having more money to buy stuff • Working longer hours, less time for leisure –Protecting the environment • Resources could be used to produce consumer goods 6 © 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
  • 7. Principle 1: People Face Trade-offs • Society faces trade-offs: –The more it spends on national defense (guns) to protect its shores • The less it can spend on consumer goods (butter) to raise the standard of living at home –Pollution regulations: cleaner environment and improved health • But at the cost of reducing the incomes of the firms’ owners, workers, and customers 7 © 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
  • 8. Principle 1: People Face Trade-offs • Efficiency: society gets the most from its scarce resources • Equality: prosperity is distributed uniformly among society’s members • Tradeoff: –To achieve greater equality, could redistribute income from wealthy to poor –But this reduces incentive to work and produce, shrinks the size of economic “pie” 8 © 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
  • 9. Principle 2: The Cost of Something Is What You Give Up to Get It • Making decisions: –Compare costs with benefits of alternatives –Need to include opportunity costs • Opportunity cost –Whatever must be given up to obtain some item 9 © 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
  • 10. Principle 2: The Cost of Something Is What You Give Up to Get It • The opportunity cost of: –Going to college for a year • Tuition, books, and fees • PLUS foregone wages –Going to the movies • The price of the movie ticket • PLUS the value of the time you spend in the theater 10 © 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
  • 11. Principle 3: Rational People Think at the Margin • Rational people –Systematically and purposefully do the best they can to achieve their objectives –Given the available opportunities –Make decisions by evaluating costs and benefits of marginal changes • Small incremental adjustments to a plan of action 11 © 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
  • 12. Principle 3: Rational People Think at the Margin • Examples: –Cell phone users with unlimited minutes (the minutes are free at the margin) • Are often prone to making long/frivolous calls • Marginal benefit of the call > 0 –A manager considers whether to increase output • Compares the cost of the needed labor and materials to the extra revenue 12 © 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
  • 13. Principle 4: People Respond to Incentives • Incentive –Something that induces a person to act • Examples: –When gas prices rise, consumers buy more hybrid cars and fewer gas guzzling SUVs –When cigarette taxes increase, teen smoking falls 13 © 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
  • 14. Active Learning 1 Applying the principles You are selling your 2007 Mustang. You have already spent $1,000 on repairs. At the last minute, the transmission dies. You can pay $900 to have it repaired, or sell the car “as is.” In each of the following scenarios, should you have the transmission repaired? Explain. A. Blue book value (what you could get for the car) is $7,500 if transmission works, $6,200 if it doesn’t. B. Blue book value is $6,300 if transmission works, $5,500 if it doesn’t. 14 © 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
  • 15. Active Learning 1 Answers Cost of fixing the transmission = $900 A. Blue book value is $7,500 if transmission works, $6,200 if it doesn’t – Benefit of fixing transmission = $1,300 (= 7500 – 6200) – Get the transmission fixed B. Blue book value is $6,300 if transmission works, $5,500 if it doesn’t – Benefit of fixing the transmission = $800 (= 6300 – 5500) – Do not pay $900 to fix it 15 © 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
  • 16. How People Interact Principle 5: Trade can make everyone better off Principle 6: Markets are usually a good way to organize economic activity Principle 7: Governments can sometimes improve market outcomes 16 © 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
  • 17. Principle 5: Trade Can Make Everyone Better Off • People benefit from trade: –People can buy a greater variety of goods and services at lower cost • Countries benefit from trade and specialization –Get a better price abroad for goods they produce –Buy other goods more cheaply from abroad than could be produced at home 17 © 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
  • 18. Principle 6: Markets Are Usually a Good Way to Organize Economic Activity • Market –A group of buyers and sellers (need not be in a single location) • “Organize economic activity” means determining –What goods and services to produce –How much of each to produce –Who produced and consumed these 18 © 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
  • 19. Principle 6: Markets Are Usually a Good Way to Organize Economic Activity • A market economy allocates resources –Decentralized decisions of many firms and households – as they interact in markets • Famous insight by Adam Smith in The Wealth of Nations (1776): –Each of these households and firms acts as if “led by an invisible hand” to promote general economic well-being 19 © 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
  • 20. Principle 6: Markets Are Usually a Good Way to Organize Economic Activity • Prices: –Determined: interaction of buyers and sellers –Reflect the good’s value to buyers –Reflect the cost of producing the good • Invisible hand: –Prices guide self-interested households and firms to make decisions that maximize society’s economic well-being 20 © 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
  • 21. Principle 7: Governments Can Sometimes Improve Market Outcomes • Government - enforce property rights –Enforce rules and maintain institutions that are key to a market economy • People are less inclined to work, produce, invest, or purchase if large risk of their property being stolen 21 © 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
  • 22. Principle 7: Governments Can Sometimes Improve Market Outcomes • Government - promote efficiency –Avoid market failures: market left on its own fails to allocate resources efficiently –Externality – source of market failure • Production or consumption of a good affects bystanders (e.g. pollution) –Market power – source of market failure • A single buyer or seller has substantial influence on market price (e.g. monopoly) 22 © 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
  • 23. Principle 7: Governments Can Sometimes Improve Market Outcomes • Government - promote equality –Avoid disparities in economic wellbeing –Use tax or welfare policies to change how the economic “pie” is divided 23 © 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
  • 24. Active Learning 2 Discussion Question In each of the following situations, what is the government’s role? Does the government’s intervention improve the outcome? a. Public schools for K-12 b. Workplace safety regulations c. Public highways d. Patent laws, which allow drug companies to charge high prices for life-saving drugs 24 © 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
  • 25. How the economy as a whole works Principle 8: A country’s standard of living depends on its ability to produce goods and services Principle 9: Prices rise when the government prints too much money Principle 10: Society faces a short-run trade-off between inflation and unemployment 25 © 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
  • 26. Principle 8: Country’s Standard of Living Depends on Its Ability to Produce Goods and Services • Huge variation in living standards –Across countries and over time –Average income in rich countries • Is more than ten times average income in poor countries –The U.S. standard of living today • Is about eight times larger than 100 years ago 26 © 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
  • 27. Principle 8: Country’s Standard of Living Depends on Its Ability to Produce Goods and Services • Productivity: most important determinant of living standards –Quantity of goods and services produced from each unit of labor input –Depends on the equipment, skills, and technology available to workers • Other factors (e.g., labor unions, competition from abroad) have far less impact on living standards 27 © 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
  • 28. Principle 9: Prices Rise When the Government Prints Too Much Money • Inflation – An increase in the overall level of prices in the economy • In the long run –Inflation is almost always caused by excessive growth in the quantity of money, which causes the value of money to fall –The faster the government creates money, the greater the inflation rate 28 © 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
  • 29. Principle 10: Society Faces a Short-run Trade- off between Inflation and Unemployment • Short-run trade-off between unemployment and inflation –Over a period of a year or two, many economic policies push inflation and unemployment in opposite directions –Other factors can make this tradeoff more or less favorable, but the tradeoff is always present 29 © 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
  • 30. Summary • Fundamental lessons about individual decision making: – People face trade-offs among alternative goals – The cost of any action is measured in terms of forgone opportunities – Rational people make decisions by comparing marginal costs and marginal benefits – People change their behavior in response to the incentives they face 30 © 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
  • 31. Summary • Fundamental lessons about interactions among people: – Trade and interdependence can be mutually beneficial – Markets are usually a good way of coordinating economic activity among people – The government can potentially improve market outcomes by remedying a market failure or by promoting greater economic equality 31 © 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
  • 32. Summary • Fundamental lessons about the economy as a whole: –Productivity is the ultimate source of living standards –Growth in the quantity of money is the ultimate source of inflation –Society faces a short-run trade-off between inflation and unemployment 32 © 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.

Editor's Notes

  1. Dear Instructor: Thank you for using the Premium PowerPoints for Mankiw’s Principles of Economics textbooks. This area is the “notes” section. For many slides, it includes notes that are visible only to you and will not display during your presentation in class. In slides with data tables or charts, the notes area provides the source information (often a URL or web address to the original data). In other slides, the notes area provides information that might be helpful when teaching this material, particularly for new instructors and graduate assistant teachers. Notes about Chapter 1: Most instructors try to cover this chapter in a single class session (especially those that are teaching the second of a two-semester sequence). If you are teaching principles of microeconomics, you might consider skipping Principles 8-10, which deal with macroeconomics.
  2. You might want to elaborate a bit on some of the points made here. Some examples: “How do people decide how much to work?” Time is scarce resource—there’s just not enough time to do everything we’d like to do. How do we decide how much of our time to spend working? There’s a tradeoff: the more time we spend working, the higher our income, and therefore the more stuff we can buy. But, the more time we spend working, the less time we have for leisure—hanging out with friends, going hiking, watching movies, etc. (You might want to ask your students how THEY decide how much time to spend working. Some will say it depends on how many classes they are taking, or the time requirements of the available jobs. But probably at least a few will say the wage: the higher the wage, the more worthwhile to work.) “How do firms decide what kind of labor to hire?” Firms can hire unskilled or skilled workers. The skilled workers are more productive, but cost more than the unskilled workers. “How do firms decide how much to produce?” Ask your students, and see if any of them say, “It depends on the price of the product they sell.” (Probably some will say “it depends on whether there’s a lot of demand for the product”. To which you might respond “and if there’s a lot of demand for the product, what does that mean for the price that firms can get for the product?”)
  3. Decision-making is at the heart of economics. The individual must decide how much to save for retirement, how much to spend on different goods and services, how many hours a week to work. The firm must decide how much to produce, what kind of labor to hire. Society as a whole must decide how much to spend on national defense (“guns”) versus how much to spend on consumer goods (“butter”).
  4. You may want to elaborate verbally on the last bullet to insure that the point is clear. “Redistribute income from wealthy to poor.” This is accomplished through the progressive tax system, as well as social programs like food stamps and unemployment insurance that provide a safety net for people at the low end of the income distribution. “But this reduces the incentive to work…” The reward for working hard is a high income. Taxes reduce this reward, and therefore reduce the incentive to work hard.
  5. Here’s a fun tangent if you have the class time and are so inclined: Ask your students about the saying “The best things in life are free.” Ask them to name some of these things that supposedly are free. Ask them what “free” means in this context. The idea here is to get them to see that even things without an explicit monetary cost are not truly “free” because they have an opportunity cost. For example, when you ask them to name the “best things” that are “free,” they will respond with answers like love, sitting at the top of a mountain you just climbed and enjoying an awesome view, or maybe witnessing the joy of a child who has just been given a new toy. In each case, there is no explicit monetary cost, but there’s an opportunity cost. For example, a day spent climbing a mountain represents a day of foregone wages. And the fact that the mountain offers the incredible view probably means that land has been set aside for a national park that might otherwise have been used to produce industrial chemicals, or for a subdivision of million-dollar homes. With love, it’s less obvious, but if prodded enough, your students will be able to think of non-monetary costs associated with love. For example, you might not want to see the latest “Scary Movie” or “Paranormal Activity” but someone you love might be DYING to see it and BEGGING you to take them. So you take them. That’s true love, don’t you think? And it’s certainly not free.
  6. See the textbook for more examples: The diamond-water paradox: Water is a necessity for survival; low price Diamonds are unnecessary; expensive A person’s willingness to pay for a good is based on the marginal benefit that an extra unit of the good would yield. The marginal benefit depends on how many units a person already has. The near-zero marginal cost to an airline (the cost of peanuts and a can of soda) of taking an extra passenger on a flight that’s not full. As long as the standby passenger pays more than the marginal cost, selling the ticket is profitable.
  7. Seat belt law alters a driver’s cost–benefit calculation: Seat belts make accidents less costly (reduce the likelihood of injury or death), and reduce the benefits of slow, careful driving People will drive faster and less carefully, which leads to a larger number of accidents 1975 study, Sam Peltzman concluded that the net result is little change in the number of driver deaths and an increase in the number of pedestrian deaths
  8. Most of these PowerPoint chapters have two or three Active Learning activities. They break up the lecture with short in-class activities for immediate reinforcement, application, or assessment of the material in the preceding slides. A good idea is to give students time to formulate their answers before asking for volunteers to share their answers with the class. When the questions or exercises are more complex, consider having them work in pairs. Digression on class participation: In general, it’s not a good idea to try to solicit participation by saying “Who can tell me the answer to X?” The invariable result is regular participation by very few students —the quick thinkers who have the confidence to answer spontaneously in front of the class—with little participation from anyone else. Better is to give students a quiet moment to think through their answers before requesting volunteers. Better yet is a simple, time-tested activity called “THINK-PAIR-SHARE.” Pair students up. Pose a question or problem. Have students work on the problem individually for a couple minutes. Then, allow a couple minutes for pair work: each student tries to explain to the other why his or her answer is correct, and the other offers feedback. In many cases, students come up with better answers by working together. After this pair time, ask for volunteers. Students are much more likely to participate since they’ll have had the opportunity to test run answers by a classmate. And those who do not participate will at least have had the chance to share their answer with, and get feedback from, one other student. Activities like these are useful to break up a lecture every 15-20 minutes or so. They help maintain students’ attention spans and increase their comprehension of the material you cover. These activities are also useful for quick, informal assessment – often, they will alert you to problems in student understanding, which you can then correct before moving on to cover additional material. End of digression.
  9. In each scenario, we need to compare the marginal benefits with the marginal costs of fixing the transmission. The $1000 you previously spent on repairs is irrelevant (sunk cost). What matters is the cost and benefit of the marginal repair (the transmission). The change in incentives from scenario A to scenario B caused your decision to change.
  10. Whether we’re talking about the U.S. economy or the local economy, the term “economy” simply means a group of people interacting with each other. These interactions play a critical role in the allocation of society’s scarce resources. For example, the interaction of buyers and sellers determines the prices of goods and the amounts produced and sold. These interactions are an important part of what economists study.
  11. If each person had to grow his own food, make his own clothes, cut his own hair, we would have a world full of skinny, unfashionable, poor people having bad hair days every day of the week. It’s far more efficient for each person to specialize in producing a good or service, and then exchanging it with other people for the things they produce. The statement “trade can make everyone better off” should not be hard to understand, if you think about it for a moment: Each of two parties would not voluntarily enter into an exchange if it made either of them worse off, would they? The same principles apply at the national and international level: International trade allows countries to sell their exports abroad and get a higher price, and to buy things from abroad more cheaply than they could produce at home. In addition, trade gives a country’s consumers access to a greater variety of goods – including goods they might not be able to get at all. For example, U.S. consumers enjoy a variety of fresh produce year-round. This would not be possible without international trade.
  12. A market economy is “decentralized,” meaning that there is no government committee that makes the decisions about what goods to produce and so forth. Instead, many households and firms make their own decisions: * Each of many households decides who to work for and what goods to buy. * Each of many firms decides whom to hire and what goods to produce.
  13. In all versions of this textbook except Brief Principles of Macroeconomics, market efficiency and the invisible hand are covered more thoroughly in Chapter 7. Milton Friedman introduces these concepts using a very famous, simple, effective story. See it here: http://www.youtube.com/watch?v=4ERbC7JyCfU
  14. The case study ‘Adam Smith would have loved Uber’ is a great example of the invisible hand at work. It starts by discussing the strict controls in the market for taxis (limited number of taxi medallions or permits) May determine the prices that taxis are allowed to charge To keep unauthorized drivers off the streets and to prevent all drivers from charging unauthorized prices Continues with information about Uber, launched in 2009 App for smartphones that connects passengers and drivers Uber cars do not roam the streets looking for taxi-hailing Not everyone is fond of Uber: Traditional taxi drivers (dislike additional competition) Economists love Uber: Increase consumer well-being Surge pricing Increases the quantity of car services supplied when they are most needed Allocate the services to those consumers who value them most highly
  15. Two examples of the idea in the second bullet point: A restaurant won’t serve meals if customers do not pay before they leave. A record company won’t produce CDs if too many people avoid paying by making illegal copies. Many fledging market economies are struggling through the transition from central planning because they have not developed institutions that protect and enforce property rights. The British news magazine The Economist has lots of current examples of this. An older but still interesting example comes from a column that Mankiw wrote in the June 12, 2000, issue of Fortune magazine entitled “Ukraine: How Not To Run An Economy.”
  16. The items in this list are meant to get students thinking about Principles 6 and 7 in the context of specific examples, and to generate discussion rather than arrive at definitive answers. NOTE: Discussing the entire list would consume a lot of class time (20-25 minutes). Two would suffice. Pick your favorite two and delete the others. Of course, you can skip this slide entirely if you wish to get through the chapter as quickly as possible. Here are some notes that might help guide the discussion: a. Public schools. The alternative would be private schools. The cost of education would be concentrated among those with school-aged children, rather than spread over all taxpayers, so the price per child would likely be high. Some families would not be able to afford to enroll their children in schools, and would either home-school the children or raise them without education. Is the benefit to society of having an educated population large enough to justify making people without children share in the cost? Could the private sector provide education more efficiently (either at lower cost or higher quality) than the public sector? b. Workplace safety regulations. Without such regulations, would firms provide a safe environment for their workers? Some students will say “no—look at how bad working conditions are in poor countries that have no safety regulations.” Another view is that dropping such regulations would make workers better off. Workers may view the safety of their work environment as part of their wage: the less safe the environment at a specific firm, the higher the wage the firm will have to offer to make workers willing to work there. If workers vary with respect to their tolerance for unsafe conditions, then workers with a high risk tolerance would be better off if given the option to work for higher wages in factories that aren’t as safe. Such workers would be worse off if the government required all firms to provide equally safe conditions. c. Public highways. The alternative would be toll highways operated by the private sector. People who use highways more would pay more, and people who use them less would pay less, which seems fairer than having everyone pay equally for highways. (Actually, everyone does not pay equally - people who use public roads more buy more gas, and therefore pay more gas tax.) If there are external benefits to society of having a national highway system, then the private sector would under-provide this good. d. Patent laws. I’ve kind of loaded the question with the wording on the slide. If you wish, change it to just “Patent laws.” Is it fair that drug companies charge such high prices for drugs that some people need to stay alive? If drug prices are regulated, how might pharmaceutical firms respond?
  17. “Rich countries” refers to countries like the U.S. and Germany. “Poor countries” refers to countries like India, Indonesia, and Nigeria.
  18. While the long-run effect of increasing the quantity of money is inflation, the short-run effects are more complicated—and controversial. However, most mainstream economists believe the following: An increase in the quantity of money causes spending to rise, which causes prices to rise, which induces firms to produce more goods and services, which requires that they hire more workers. Hence, in the short-run, increasing the quantity of money causes inflation to rise, but unemployment to fall. Of course, REDUCING the quantity of money would have the opposite effects (inflation would fall, while unemployment would rise) in the short run. Keep in mind, though, the lesson from Principle 9: In the long run, changing the quantity of money only affects inflation. We will learn in a later chapter what determines the rate of unemployment in the long run, and we will see that it has nothing to do with the quantity of money. The second bullet addresses the following point: In som decades, due to factors outside of the control of policymakers, inflation and unemployment are both high (e.g. 1970s) or both low (e.g. 1990s). Yet, given these other factors, policymakers can always reduce unemployment temporarily by creating more inflation, or vice versa.