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Health Promotion&
Health Education
Dr.Riaz Ahmed Mangi
MPH
Assistant Professor @ PUMHSW
Learning Objects

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
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
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Levels ofhealthcare
Primary health care:
HealthEducation/Health promotion
HEALTHEDUCATION
HEALTHPROMOTION

EXAMPLESOFHEALTHEDUCATION
RadioH/Eprogrammes
Dramashows
Filmshow
Persontoperson
Posters,books&magazines
Mobileaudiosystems
T.V
Newspapers
HEALTHPROMOTION
Homeimprovement campaigns
Selection andtraining
Familyhealthdays
Homevisitingprogrammes
Healthcounselling
Provision ofsafe watersources
IMPORTANCE
Tocreateawarenessonhealthissues.
Topreventdiseaseoccurrenceinthecommunity.
Tomakecommunityawareoftheavailablehealthservices.
Tomakehealthworkersawareofthehealthneedsandhealthproblemsofthecommunity.
It buildsskillsof thecommunity/individualstomanagetheirhealthproblems.
PrinciplesofHealthEducation
ThesearethebuildingblocksorpillarsofH/E.
Theyinclude;
oInterest
oParticipation;learningbydoing.
oComprehension(Theabilitytounderstandsomething)
oReinforcement(theprocessof encouragingorestablishingabelieforpatternofbehavior)
oMotivation(processofstimulatingpeopletoactionstoaccomplishthegoals)
INTEREST
Peopledo notlistento thosethingswhicharenotoftheirinterest.
Peoplearenotinterestedinhealthslogans suchas“Take CareOfYour Health”,“BeHealthy”,“BeClean”,etc.
ThereforeHealthEducatorsmustfindouttherealneedsofthepeople.
HealthEducatorsmustidentifythefeltneedsofthepeople&should beabletoaddress them.
Wheretheneed/demandisnotfelt,theHealth Educator shouldcreateit.
PARTICIPATION
Participation is basedonthepsychologicalprinciplethat grouplearning,groupdiscussion provide opportunities foractivelearning.
HealthEducationmustinvolvesocialparticipation wherepeopleareactiveparticipants ratherthanactivelistenersorspectators.
Learningisanactionprocess,nota“memorizing“oneinthenarrowsense.
“IfIhear,Iforget,ifIsee,Iremember,ifIdo,Iknow”,sohealthhabitsshouldbe
cultivatedinpractice.
COMPREHENSION
In health, one must know the level of
understanding of the targeted people.
Thus, the teaching must be within the
mental capacity of the target group.
REINFORCEMENT
Fewpeoplecanlearnandadoptnew ideasforthefirsttime.
Repetitionatintervalsisextremelyuseful.
Itassistscomprehensionandunderstanding.
Therefore,healthinstructionneedsreinforcement(repetitivesupportandinducement).
Inducement:Todosomething
MOTIVATION
Ineveryperson,thereis afundamentaldesireto learn.

Therearetwo typesofmotives; primary&secondary.
Primarymotivesare;sex,hunger,survival, whichinitiate peopleinto action.Thesemotives areinborndesires.
Secondarymotivesarebasedondesirescreatedbytheoutside forcesorincentive.Theseinclude;praise,love,rivalry, rewards,
punishment&recognition.
InHealthEducation,motivation isanimperfectfactor.Theincentivesmaybepositive ornegative,butthepositive mustbe
emphasizedagainstthenegative.
SevenkeyrolesofHealthEducators
 ImplementHealthEducationstrategies,interventionsandprogrammes.
 Communicateandadvocateforhealth&HealthEducation.
 ConductevaluationandresearchrelatedHealthEducation.
 ServeasaHealthEducationresourceperson.
 AssessindividualandcommunityneedsforHealthEducation.
 PlanHealthEducationstrategies,interventionsandprogrammes.
THANKS

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Health Promotion& Health Education.pptx