Learn how to use Pinterest for your hotel, inn, or bed and breakfast. Set-up boards to highlight amenities and create pins that travelers are looking for. Review best practices and etiquette on this social media network.
1. 3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Social Media Master
Class: Pinterest
Stephanie Johnson
RezStream Social Media Specialist
www.rezstream.com
2. TABLE OF
CONTENTS
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
01
Introduction
02
Accounts
&
Boards
03
Engagement &
Etiquette
04
Analytics
05
Advertising
06
Conclusion
3. 01 | Introduction
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Pinspiration
• What is Pinterest? Pins that
interest you
• Who is on Pinterest?
– 100 million daily active users
– 80% are female
– 13% are male with 120%
growth in male users in 2015
– Millennials use Pinterest as
much as Instagram
– 67% of Pinterest users are
under the age of 40
– 84% of the audience is active
after four years
– The average user spends 20.8
minutes each day on the
network
4. 01 | Introduction
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Pinspiration
• What are they looking for?
– Travel is #11 of top reasons
Pinners use the network
– Other popular topics include
weddings, recipes, DIY, and
inspiration
• How are they looking for
it?
– 92% of users use mobile
compared to 86% of Twitter
users and 62% of Facebook
users on mobile
5. 02 | Accounts & Boards www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Accounts & Boards
• Set up account as a business
account
• Set your URL
• Add Pinterest icon and link to
website and email signature
• Add meta data code
verification to website
• Highlight amenities in different
boards:
• Weddings
• Spa
• Pet-friendly
• Recipes
• Travel inspiration
6. 02 | Accounts & Boards www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Accounts & Boards
• Board names
• Descriptive and creative
• 20 characters or less
• Unique cover photo
• Group boards
• Photos from guests
• Secret boards
7. • Pinning from your site
– Pin it button
• Repinning
– Always check links! Click through to
the source of the image
• Uploading pins
– Hardcode a link back to your
website
• Descriptions
– Accurately describes the picture and
has keywords
– Hashtags
Engagement & Etiquette
03 | Engagement & Etiquette www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
8. 03 | Engagement & Etiquette www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
• Engaging with others that have shared your pins
– Pinterest.com/source/brand.com
– Likes
– Comments
– Repins
• Pinning frequency
– Relevant pins
– Image sizes
– Pinning sprees
– Saturdays show spikes in travel content
• Contests
– Pin it to win it!
– Description is the most important
– Text overlay OK but no promos
Engagement & Etiquette
9. 03 | Engagement & Etiquette www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
• To run a contest, you cannot:
• Suggest that Pinterest sponsors or
endorses the promotion
• Require people to pin from a selection
or certain board
• Make people pin the rules
• Make pins, boards, likes or follows
represent an entry
• Encourage spammy behavior, example:
commenting or voting with pins or likes
• Require a minimum number of pins
10. Analytics
Dashboard
How are pins saved and categorized?
Discover audience interests
Devices used
04 | Analytics www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Discover more about your followers and how your pins are shared on
Pinterest with analytics:
11. 04 | Analytics www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
12. 05 | Advertising www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Create awareness or drive engagement with brand through new
ideas, lists, or how-tos
Vertical aspect ratio
Copy-cats
Pinterest doesn’t allow:
Images with promotions and prices
Images with a false sense of urgency
Images with confusing design elements
Images with testimonials and ratings
Images or descriptions with shocking content or profanity Images or
descriptions with more than one hashtag
Images or descriptions with improper grammar or lots of
capitalization and symbols
Advertising
13. 06 | Conclusion www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Tools for image manipulation
Vary up image sizes
230 x 700 px
570 x 2000 px
550 x 750 px
Know your audience
Use search to your advantage
Secret boards
Conclusion
14. Thank you!
Contact me: stephanie.johnson@rezstream.com
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pinterest.com/rezstream
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210