2. Overview
XXXXX is a well known saas product, offers Market Intelligence Solutions for marketers, and
loved by the marketers' community.
1. “Great insights of web traffic/advertising data.”
2. “UI and design are very clean and easy to use.”
3. “Great way to analyze and segment your website audience.”
4. “I like the fact that I can go to a typical customer's website and use XXXXX to show me a list
of companies that fit the same profile”.
5. The only con is the pricing issue.
3. All packages are for 12 months. Full payment is due upfront.
1. $6,000 yr - Desktop only for traffic sources, 100 results, 6 months of data
2. $12,000 yr - Desktop only for traffic sources, 500 results, 12 months of data
3. $25,000 yr - Desktop and mobile, 18 months of data, adds website content (most popular
pages on site) and app engagement
According to Quora
6. Marketing plan
Create limited time, affordable Mid-level version ( pricing wise) for enterprise
version
Free trial Registered user
Upgrade your free plan to a full enterprise version at the price of 159$ for a the limited time of
one month only
*** Note: The 159$ will be reduced from your overall package if you decide to upgrade within your month
trial period
1.
7. Marketing plan
Create limited time, affordable Mid-level version ( pricing wise) for enterprise
version
New user - never tried the free version- first time sign up to XXXXXXXXX.
One month - limited time offer. Sign up for a new free version account and gain the enterprise
version for 100$ only.
****Note: The 100$ will be reduced from your overall package if you decide to upgrade within your month
trial period
2.
8. One month enterprise
package (no upfront yearly
payment) for only 159$
One month enterprise
package (no upfront yearly
payment) for only 100$
1. Free trial users
2 . Never opened an account on XXXXXXXXX
1. Converting a free account into one month enterprise
for 159$
Enabling a more in-depth introduction with
XXXXXXXXX, hopefully for future conversion
1. Converting visitors into the free trial and hopefully
into a one month trial at the price of 100$
*Future opportunity for upsell
2. Converting visitors into a paid enterprise
version for a full payment
Scenarios
2. Converting a free account into a fully paying
enterprise version account after one month
yes
yes
9. Audience
New user - never tried the free
version
1. SMB’s - startup
2. Marketing consultants
3. Business Partners
4. Marketing community
managers
5. Agencies
Register visitor at the - Free trial
1. CRM list of registered
free account users
10. New user - never tried the free version. Register visitor at the - Free trial
1. Popup on the website
2. FB - lookalike ad
(eliminate existing users)
3. LinkedIn - lookalike ad
(eliminate existing users)
4. Google remarketing
(eliminate existing users)
5. Free webinar -demo of
XXXXXXXXX for
beginners
6. Partners
1. Email Campaign
2. Remarketing
(FB,LinkedIn,Google) - a
list from CRM of a free
trial
3. A free webinar introducing
the enterprise version
4. Popup on XXXXXXXXX
platform
Marketing Channels